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Dick is 100% spot on. The key thing I would add is: NIHITO. What is NIHITO? It means “Nothing Important Happens In The Office.” It’s a term I first heard from Pragmatic Institute To acquire deep learning and understanding, surveys won’t cut it. You have to get out of the office. It takes conversations with your readers to find patterns that are worth exploring. It’s a process of lowering the risk of new products and features. More importantly, while you can learn from success at other publications, a copy & paste of their idea probably won’t work. You need to be audience specific. The amazing thing is, who is better suited than journalists for sitting down with strangers, asking open ended exploratory questions, and crafting a story around the patterns that emerge? #journalism #localnews #localjournalism #product #qualitativeresearch #audiencedevelopment #audienceinsights

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📰 Your weekly news round-up, ft. some fabulous upcoming events. GD points for knowing where this screencap is from (find the answer below!) ⁠------------⁠ 💷 Income replacement for displaced crew petition reaches 25,000 signatures⁠ ⁠ Over 25,000 people and counting have signed a petition to government demanding some income replacement for crew affected by the ongoing strikes. The government has two days to respond, but will only debate the petition in Parliament if it reaches 100,000 signatures. ⁠ ⁠ https://shorturl.at/adkE3 ------------⁠ ⁠ 🌎 Actors back campaign to cut climate impact of ‘celebrity riders’⁠ ⁠ Some of the UK’s best-known stars are taking a stand against celebrity ‘riders’, backing an Equity campaign to improve sustainability in the film and tv industry. More than 100 actors have agreed to consider and reduce the carbon impact of requirements or conditions attached to their contracts, including Ben Whishaw, Bill Nighy, and Gemma Arterton.⁠ ⁠ https://lnkd.in/ejcxcKKZ ⁠ ------------⁠ ⁠ ✍️ Studios Make Latest Offer to Writers Guild, Negotiations to Resume Next Week⁠ ⁠ Negotiations between studios and the Writers Guild are resuming this week. The two sides have reportedly continued to trade proposals as one source says, "There’s more positive momentum this week than last.” ⁠ ⁠ https://lnkd.in/e5cTmZiE ⁠ ------------⁠ ⁠ UPCOMING GU EVENTS⁠ ➡ Displayways Webinar - Saturday 2nd Sept ⁠@ 10am - 11am⁠ ➡ Bridgeman Images Webinar - Thursday 7th Sept⁠ @ 8pm - 9pm⁠ ⁠ ------------⁠ *Image: Hot Fuzz, GD Jenny Bowers, PD Marcus Rowland.

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Catch up on this week's market commentary!

Catch up on this week's market commentary!

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