The E.W. Scripps Company’s Post

Our 10 News First leaders, Martin White and Rashell Habib, spoke with Tess Connery from Mediaweek Australia about changing audience preferences to consume news, our commitment to make more, not less news and how trusted journalism is more important than ever to combat misinformation. Martin said: “Everyone’s got an aunt on Facebook who shares conspiracy theories and misinformation, so we need professionals to make sure the truth is as easy to obtain for audiences around the world as possible.” When commenting on the 100%+ growth of our 10 News First YouTube channel, Rashell said: "People forget the adaptability of news. At its foundation, it’s storytelling – how you tell that story changes, not the story itself.” Read the full story here 👉 https://lnkd.in/gGUT8gSg Watch 10 News First On 10 And 10 Play. 10 News First: Midday at 12pm. 10 News First: Afternoon at 3.30pm. 10 News First. Nightly From 5pm. #10NewsFirst #10Play #journalism #newsroom #ParamountANZ

Do you want to know how to run a successful digital-only newsroom providing local news - then read here to find out… #softwareforpublishers #newspaper #publishers #PCS #softwaredevelopment #softwaresolutions #journalists #digitalmedia #publishingsoftware #publishingtechnology #publisher #publishing #localnews Press Gazette

Trusted & factful journalism is vital for informing people & underpinning democracy." - Cathy Ibal. Media giants unite at #CannesLions! News matters – for brands, audiences, and democracy. Learn how advertisers can join the movement for a thriving news ecosystem. Read more #ETInsights #CNN #Journalism #Brands #NewsEcosystem #Audiences Sarika Tiwari Queenie Nair

Earlier this year, we hosted our "Behind The Newswire" event, where many of our clients joined us to discover how we manage to secure tons of earned media coverage every day. It was a fantastic opportunity to share how our news distribution works, explain our collaboration with SWNS and have some great conversations. If you missed the event, don't worry! We've put together a handy explainer video packed with information about our process. In the video, you'll hear from Laura Elvin (Head of News at SWNS), Gemma Francis (Director of News Generation at 72Point), Martin Winter (Chief Content Officer at SWNS), and Chris Pharo (CEO of 72Point Group) as they walk you through how we help clients get their news content on the wire. They cover everything from receiving a client brief to brainstorming creative concepts. Here are some key points: ✅ Journalists at publishers always decide which SWNS content to use. All SWNS stories and 72Point content are distributed through the newswire in the same way. 🧠 The 72Point team works with SWNS in the newsroom to test their content before it goes out on the wire. 📩 The wire is the SWNS system that sends content from the newsroom to publishers. 🗞 SWNS only allows newsworthy content on its wire. ⏱ Modern journalism focuses on speed and volume, with reporters often taking on editorial roles. Our approach fits right in with this trend. By using the SWNS newswire, we provide page-ready content that saves journalists time and ensures trusted creative material. Every piece of content goes through the same selection process by journalists at the publications. #newsgeneration #newswire #earnedmedia #pagereadycontent

Check out our new explainer video that takes you behind the SWNS newswire and explains 72Point's page ready content approach which helps get our clients content covered.

Would you like to know how 72Point can secure the amazing levels of media coverage for our clients - well now you can - check out this rather wonderful explainer video:- #NewsGeneration #Newswire #MediaCoverage #PR #PageReadyContent #ContentCreation

How do news leaders define success in their newsroom?: Editors are spoiled for choice when it comes to metrics like lifetime value, quality reads and conversion rate. Eight experts dissect how to gauge article performance and content strategy #journalism #media #news

Towards the end of last year, I had the privilege of addressing the attendees of Forecast 2024 at the prestigious Harvard Club in New York resplendent in its holiday decorations. As my friend, Jeff Charney, describes it, Forecast 2024 is attended by “broadcasting and business leaders, innovators, and legends.” In my role of Chief Strategy Officer of Ad Fontes Media, I was invited by Radio Ink Magazine President and Publisher, Deborah Parenti, to speak about the vital role local news plays in the fabric of our communities and directly impacts the integrity and vitality of our democratic way of life. Local Radio stations play a very part in that with most formats delivering news, traffic and weather updates throughout the day. As Deborah summed it up: “When you want to know what’s going on with the school board, how zoning initiatives might impact the value of local real estate, and what time the nearby high school is playing its crosstown rival, you turn to local news. This is true journalism that is alive so long as on-air lights are lit and local reporters are on the scene. But that takes money – big money that is being lost to Big Tech – estimated near $2 billion every year.” And it’s not just big tech that is undermining the local news business, sophisticated grifters that operate “Made for Advertising” (MFA) sites - you know the ones, they promote all kinds of whacky silver bullet cures for whatever you think might ail you or false conspiracy theories that have no basis in reality - accounted for one in five impressions delivered in the recent Association of National Advertisers Programmatic Transparency Study, even though not a single participant in the study intended that any of their ads appear on those sites. These sites, which in the aggregate “steal” $17BB from advertisers through programmatic media, are directly taking money from quality news publishers and returning little to no value back to advertisers while delivering horrible user experiences and dubious information to anyone unlucky enough to find themselves on one of them. Suffice it to say, local journalism finds itself in a fight for survival and I was very happy to have the opportunity to address the owners and CEOs of many of the nation’s local radio stations and thank them for their service in the war on truth. AS Deborah goes on to write in her excellent piece (link below): “Freedom is in Peril, Defend it with all of your Might! As ad dollars decrease, the survival of local newsrooms hangs in the balance, and with them hangs the survival of service to communities otherwise void of reliable news and information in our increasingly divided and dangerous world. We’re talking about responsible journalism that delivers the facts, not bias, at street level.” I encourage you to read her provocative and important piece on the link below. #journalismmatters #journalism #localnews https://lnkd.in/ePqf6E2a

How can local news operators take control of their destiny? At the Local News Summit, put on by Lenfest Institute for Journalism Institute and Aspen Digital, several dozen local news leaders worked on just this question over three days in Charleston this week. Here are some opportunities for local news operators surfaced during these great conversations. 𝐒𝐭𝐚𝐲 𝐫𝐞𝐚𝐝𝐲, 𝐝𝐨𝐧’𝐭 𝐠𝐞𝐭 𝐫𝐞𝐚𝐝𝐲, 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐞𝐥𝐞𝐜𝐭𝐢𝐨𝐧 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐭𝐬𝐮𝐧𝐚𝐦𝐢. This may be the last presidential election where news organizations can count on referrals from search and social media. Are you ready to turn this episodic attention into long-run support? Can you capture emails like your life depends on it? Are you already selling sponsorships to maximize the returns on your hard work? The time may be short – but the time is now to make this election year count for your business. (If you want to talk about how to get ready, send me a note). 𝐏𝐮𝐭 𝐚𝐫𝐭𝐢𝐟𝐢𝐜𝐢𝐚𝐥 𝐢𝐧𝐭𝐞𝐥𝐥𝐢𝐠𝐞𝐧𝐜𝐞 𝐭𝐨 𝐰𝐨𝐫𝐤 𝐛𝐲 𝐟𝐨𝐥𝐥𝐨𝐰𝐢𝐧𝐠 𝐭𝐡𝐞 𝐥𝐞𝐚𝐝𝐞𝐫𝐬. Trei Brundrett's excellent exhortation to think about how the technology will empower us, not intermediate us, sparked plenty of great ideas about things to try. While small newsrooms won’t be first movers, they can be fast followers, and by remaining open and following the AI conversation, they can put these incredible tools to work quickly and efficiently this year and in those to come. 𝐘𝐨𝐮𝐫 “𝐞𝐜𝐨𝐬𝐲𝐬𝐭𝐞𝐦” 𝐢𝐬 𝐲𝐨𝐮𝐫 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲.  While the meta media picture can feel dark, you'll find both traction and purpose when you situate your work and organization among other civic and community institutions. S. Mitra Kalita's powerful reframing of our work in this way helps us better contextualize success from “How am I doing against the industry benchmark?” (a question we get all the time) to “How important are we to the place we live?” … 𝐚𝐧𝐝 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐩𝐥𝐚𝐜𝐞 𝐢𝐧 𝐭𝐡𝐞 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 𝐢𝐬 𝐚 𝐩𝐨𝐰𝐞𝐫𝐟𝐮𝐥 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐝𝐫𝐢𝐯𝐞𝐫. When you understand what’s possible in your community (through analysis of how many people in your market you can actually serve, for example), you can build a powerful business strategy. I’d encourage anyone to read about Andrew Morse's work at the Atlanta Journal-Constitution. The scale of their effort is not necessarily replicable. The quality of their approach is. Plenty of organizations are ready to back publishers taking their future into their own hands: American Journalism Project, National Trust for Local News, Newspack, and News Revenue Hub were a few of those present. Your friends at Blue Engine Collaborative are honored to be a co-traveler to those working hard to figure things out. Let’s talk soon, friends.