The Estée Lauder Companies Inc.’s Post

Smashbox Cosmetics is the latest brand in ELC’s portfolio to announce its debut in the U.S. Amazon Premium beauty store. The cult-favorite and insider secret amongst makeup artists will reach new consumers in the U.S. through their dedicated storefront, which features a Primer Finder tool, tailored to Amazon. “Our commitment to meeting the evolving needs of our consumers is unwavering and as Smashbox joins Amazon’s rapidly expanding U.S. Premium Beauty store, we're not just broadening our reach, but reaffirming our dedication to putting the customer first," said Tara Simon, Global Brand President, Too Faced Cosmetics and Smashbox Cosmetics, The Estée Lauder Companies. You can shop Smashbox best-sellers and a wide array of studio-vetted products on the U.S. Amazon Premium beauty store now: https://lnkd.in/ewJSNasW    Learn more here: https://lnkd.in/eamHas7p

We were founded by a disruptive innovator, so we know a thing or two about innovation. To share their insights on the prestige beauty landscape in a time of evolution, our leaders led a session at Cosmoprof North America Las Vegas 2024. Ukachi Anonyuo, Jill Tomandl, Chloe Green-Vamos, Sumit Bhasin, and Scott Miselnicky discussed the importance of synchronization across the value chain, luxury in product development, and disruptive trends like AI. #ELCInnovation #CosmoprofNorthAmerica2024

Last month, members of our IT, ID&E, and Global Talent teams attended Disability:IN Annual Conference and Expo, a global corporate disability inclusion event bringing industry leaders together to discuss best practices. This year, ELC highlighted our Voice-enabled Makeup Assistant (VMA), an app that supports blind and visually impaired consumers with applying makeup. ELC was also recognized for receiving a top score of 100 on the Disability Equality Index® and was named to Disability:IN’s list, “Best Places to Work for Disability Inclusion.”     Read more about ELC’s work to create a more inclusive beauty industry and workplace in our latest SI&S Report: https://lnkd.in/e8VqYDhd

ELC employees recently joined Executive Chairman, William P. Lauder for a visit to Camp Anita Bliss Coler (ABC), a The Fresh Air Fund camp, for a day of volunteerism. As ELC continues to promote continuous learning, education, and curiosity for youth, volunteers spent time with campers completing a two-week program at the camp, which hosts girls ages 9-15. The campers brought plenty of joy, gratitude, and positivity to team-building activities that included board games, sports, and friendship bracelet-making.

At ELC, we are constantly looking for new ways to harness AI to revolutionize beauty accessibility and innovation. This month, Mission Magazine covered a few of the technology-driven projects at ELC, from assisting visually impaired users to accelerating product development and marketing strategies. Read more in Mission Mag here: https://lnkd.in/gdq4C2pw

ELC’s Executive Chairman, William P. Lauder, recently joined Roberto Canevari, Executive Vice President, Global Supply Chain, for a tour of our state-of-the-art manufacturing and distribution site in Oevel, Belgium. William engaged with numerous ELC employees, including several long-standing employees who have been with the company for more than 40 years. Watch the video below to hear about their experiences working at Oevel!

Last month, Lynda Pak, Senior Vice President of Global Brands and Functions Technology & Divisional CIO, spoke at CommerceNext, a conference that brings together retail industry executives and DTC trailblazers to discuss trends, innovation, and more. Lynda spoke alongside other leaders in digital and retail on strategic technology priorities and how we at ELC navigate the new frontier. 

At Estée Lauder Companies, creativity and innovation drive our brands. Tuesday, June 25th marked the 2nd annual ELCee Awards ceremony which honored creative from the past year. A panel of over 30 judges selected the winning creative work from 16 Global, Regional, and Affiliate categories, with 100+ submissions from creative teams across skincare, haircare, makeup, and fragrance. This incredible celebration hosted 300+ attendees, both in-person and virtually from around the globe, who gathered to highlight and recognize the exceptional talent within our creative community. Experience the magic that happens at ELC! #ELCeeAwards #CreativityinBeauty #RelivetheMagic

Today, Dr.Jart+ announced its debut in the U.S. Amazon Premium beauty store, expanding its reach to new consumers in the U.S.    “Experts in skin barrier strength, Dr.Jart+ has always been a cult favorite among in-the-know K-beauty lovers, skincare enthusiasts, estheticians, dermatologists and creators. With a presence now in the Amazon Premium Beauty store, we are bringing Dr.Jart+ to new consumers, including the many who are actively searching for Korean skincare and K-beauty trends on social,” said Cori Reinartz, Senior Vice President, Global Commercial, Dr.Jart+ / General Manager Dr.Jart+ North America.     Shop the full range of Dr.Jart+ products on the U.S. Amazon Premium beauty store, including bestsellers Cicapair™ Tiger Grass Color Correcting Treatment; Ceramidin™ Skin Barrier Moisturizing Cream; and the full assortment of Korean face masks here: https://lnkd.in/eGZaHh6v   Learn more here: https://lnkd.in/exi52xtT

With Aveda’s new launch, there’s something for every kind of curl! “The launch of the Be Curly Advanced range not only marks evolution in the hair care industry but also a movement towards embracing the natural diversity of hair,” said Asha Harris, Executive Director, Global Product Marketing for Aveda. Read more about how they are changing the curl game here: https://lnkd.in/eH2XvZZ4