GOOD Agency’s Post

At GOOD we are proud to have worked closely with with health and disability charities since our inception, helping them to strengthen their brand, boost fundraising, raise awareness and much more. Lived experience is at the heart of all our work. In particular for healthcare charities, where individual experiences are deeply personal and often difficult to share, we believe this approach leads to the most powerful and authentic creative with maximum impact. ➡️ Read more about our work with Healthcare Charities here: https://lnkd.in/etcgzfK2

We are delighted to share we have been shortlisted for 4 #ThirdSectorAwards: ⭐ Best Charity Film with Motor Neurone Disease (MND) Association - The Love Inside ⭐ Communications Campaign of the Year with Motor Neurone Disease (MND) Association - The Love Inside and MI Media ⭐ Marketing Campaign of the Year with Marie Curie UK - Will Talk ⭐ Fundraising Campaign of the Year with Marie Curie UK Christmas Huge congratulations to the teams for their hard work on such important campaigns. Read the full shortlist here: https://lnkd.in/e9u5pHim

Today, across the UK voters will head to the polls as the 2024 General Election begins. However in the last General Election, only 13% of blind and partially sighted people felt they could vote independently and in secret. Our latest work with RNIB calls for everyone to have the right to vote in secret. It was created in response to the insight that most blind and partially sighted people have to be assisted by a companion or polling staff member to read or mark their vote on the ballot paper, which can leave voters feeling uncomfortable and vulnerable. 🗳️ More in Campaign UK here: https://lnkd.in/ejhmNZEg

We're excited to be hosting the second event in our Digital webinar series next Thursday 11th July! The event will uncover how to stand out in a sea of sameness and boost your digital conversion using user centric-design. We will share best-in-class UX practices and strategies for success in an ever-evolving digital landscape, with practical takeaways you can apply to your own digital presence. ➡️ Register to attend here: https://lnkd.in/eqCcSVgZ

The right to vote in secret was established over 150 years ago, yet this right is still not afforded to many blind and partially sighted people. In the 2019 General Election, only 13% of blind and partially sighted people felt they could vote independently and in secret. Our latest work with RNIB has been created in response to the insight that most blind and partially sighted people have to be assisted by a companion or polling staff member to read or mark their vote on the ballot paper, which can leave voters feeling uncomfortable and vulnerable. The film calls for reliable solutions to be made widely available, with the upcoming election the need for change is more urgent now than ever before. 🗳️ Read more about the work here: https://lnkd.in/eranUM5c

"I’m proud of this campaign not just because it feels incredible to see my work displayed in the tunnels I’ve frequented my entire life, but because it aims to bring us one step closer to a more accessible and inclusive world. And what’s more, me and at least 5,000 others will never be paralysed by panic again. How’s that for a support network?" Josie Hicks, Copywriter at GOOD, shares her experience of working on our latest campaign with RNIB: https://lnkd.in/emm8EGGW We're so proud to share that 5,000 people downloaded the Be Helpful guide in the first two weeks alone, with that figure ever increasing. Read more about the campaign here: https://lnkd.in/eG9YAapg

This Friday is Global MND Awareness Day. It's also the day after the summer solstice, the longest day of the year. Our latest work with Motor Neurone Disease (MND) Association highlights that every day feels like the longest day of the year if you're an MND carer. Over half of carers of people with MND provide over 75 hours of care per week, and over 50% feel that caring has caused them financial difficulty. The topical campaign aims to raise awareness of how hard unpaid carers work, and how little support they receive. 📰 Read more in Marketing Beat here: https://lnkd.in/eGtqxUgy

Last week we invited Earth Tenders - a black-led community garden and archiving project based in South London - to our offices. They shared their history, experience & meaningful work. Earth Tenders want to "create a space that no matter who you are and what your experience is you can get stuck in. It's a space to come together and connect with the land and each other." It was so interesting & insightful to hear from Idman & Ali about their exploration of non-western methods of growing, and their creation of a space that celebrates the rich knowledge and traditions of global cultures that are often overlooked in western gardening. 🌱 Read more about Earth Tenders & our learnings here: https://lnkd.in/errMpF_u

🎉 We're delighted to have won Best Fundraising Campaign with our client Crisis on the most recent Crisis at Christmas campaign at the #PurposeAwardsEMEA 2024! Huge congratulations to the whole team for their work for such an important cause. You can read more about the work here: https://lnkd.in/eFGueTDB