The Inhouse Agency’s Post

“A website makes it real.” How did I miss the Squarespace Super Bowl ad? And how did I not see more people talking about it? First of all, directed by Scorsese - wow. But what resonated with me as a tech marketer was the value proposition. As someone who newly launched my own business, I can say that it didn’t feel like it was all “real” until my website was live. I’m pretty sure I even said something along those lines to multiple people. BAM. And - I happened to use Squarespace for my site. #FunFriday ad review #techmarketing #B2Bmarketing https://lnkd.in/eWnUwT_i

Our Summer Games shoot for Musgrave client Daybreak Ireland proved to be all fun and games! ✨ Our creative and content teams conceptualised and captured some fun-filled video content to rev up the excitement for the campaign. You might even spot a few cameos of dedicated MXBers with a competitive zest... 👀 Stay tuned for the official campaign launch – it's going to be a scorcher! 😎 #socialmedia #socialmediateam #marketingagency #digitalagency #socialmediaagency #creativeagency #socialmediamarketing #digitalmarketing

Explore how WildCard Games transformed its marketing approach with CRAFTSMAN+'s PLAY platform, gaining complete control over creative content and rapidly expanding playable ad production in just 2-3 days! 🚀 Dive into our case study for an in-depth view of their successful creative strategy. 🎨 #PlayableAds #WildCardGames #CaseStudy https://hubs.li/Q02sBlvH0

💡 Tips from the Pro: Successful Video Game Ad Experiences! 💡 💬 What do you think makes an in-game ad experience successful? Share your thoughts below! Curious about how to create impactful ad experiences in video games? 🎮 Dave Madden, President of PlayerWON®, shares valuable insights in our latest video. 🔑 Key Tips for Brands: Understand the Context: Unlike TV, every video game offers a unique experience. Brands need to carefully consider how they interact within these diverse environments. Custom Integrations: While integrating a brand deeply into gameplay can be powerful, it carries risks. Poor integration can lead to negative feedback. Provide Value: The simplest and most effective approach is to offer gamers something that enhances their experience. This could be rewards, features, or access that they wouldn't get otherwise, courtesy of your brand. 👉 Watch the full video to get more expert insights from Dave Madden on making video game ad experiences successful! https://lnkd.in/eYDxK2Ea

Today we would like to share an ad we produced for "Battleship: Total Warfare" In this game, the player defends their base from enemy armada attack. The ultimate strategy will change the tide of war. The graphics are amazing and the gameplay is fun, intense & very addictive! If you're looking for an agency that delivers unique, scroll-stopping ads, DM Bradley Kincaid or Dan Long for a FREE consultation and find out what Lucky Axolotl Creative Studio do for you! 🚀 #ugc #ctv #creativeagency #adagency #useracquisition #marketing #business

Many game developers and publishers think they can save money by doing their own PR, but without the experience and knowledge in this area, they end up making mistakes that can cost their games big time.😬 At ÜberStrategist, we want to see your game succeed, whether you work with us or not!🚀 In this article, we've compiled the 7 biggest PR mistakes that can ruin your video game launch, including pitching offenses, strategy problems, and more. Dive into the details here! https://bit.ly/44zpASA #videogames #PRstrategy #gamedevelopment #gamelaunch

The first glimpse gamers get at the games before they can play them is via trailers. But how do you ensure that this first impression is impactful? The secret lies in the often overlooked, but critical aspect: trailer pre-production 🎬   Sergey Yegorow, our Trailer Production Team Lead, dives into the specifics of this stage, shedding light on how this budget-friendly solution enables trailer pros to craft trailers that resonate deeply and enhances storytelling. Discover his thoughts on trailer pre-production and its impact on the games' narrative in our recent blog post ⤵ https://lnkd.in/dvtBb6YS #gametrailer #prepoduction #videoproduction #heroictrailers #room8group

Crafting captivating ad creatives for intricate mid-core and hardcore games can be difficult. Understanding this challenge, Mintegral's in-house creative studio, Mindworks, dives deep into what makes effective ads for these genres, using real-world data to show you how playable and video creatives perform. Read here: https://buff.ly/3KfJNmX #mobilegaming #midcore #hardcore #adcreatives

🧽 Pink Power Mad Libs: The Ultimate Cleaning Adventure! 🧼 Get ready for some cleaning fun! Fill in the blanks and create your very own Pink Power Brands cleaning adventure story. 💖✨ What wacky situations will our team face in this interactive game? Share your version in the comments below and let’s see whose story is the wildest! 🚗🌸 #PinkPowerMadLibs #CleaningAdventure #FunWithCleaning #InteractivePost #CleaningTeam

Today we would like to share an ad we created for the "Blade & Soul Revolution" game featuring the duo “Barry and Garry”, two characters we created that have been in dozens of top performing ads for a LOT of games!🎬🎥 The idea was to create an iconic duo that act like silly slackers who love to review games. They make fun of each other, but they’re also inseparable and defensive of each other. Garry is better at video games, but Barry has more “street smarts”. All of the ads we make with Barry and Garry are unscripted. Whenever we slap on our mullet wigs, cutoff jean jacket vests, and belly shirts, everything that follows is comedy gold🏆💪 The more ridiculous we acted the better the ad performed. 😉 If you're interested in taking your brand to the next level, DM Bradley Kincaid OR Dan Long to schedule a meeting and find out what Lucky Axolotl Creative Studio can do for you! 🚀 #ugc #ctv #creativeagency #adagency #useracquisition #marketing #business