The Insights Family’s Post

Welcome to Olympics day! Needless to say there are a couple of questions on it...see if you can get them:) and the third one is a rather interesting one coming from a movie I'm currently watching...quite good till the halfway mark so far. So that's the three for today. Usual rules, don't google even though you might be itching to:) Please share and spread the word and attempt away even if you have a vague idea about it or are just guessing. Better to try rather than say Oh I knew that! Here goes from you #linkedinquizmaster ! 1) Paddy Power in 2012 ran a campaign called Official Sponsor of the largest athletic even in London this year. This was an ambush marketing effort at the London 2012 Olympics. What was the event they sponsored and how did they evade the anti ambush marketing policies of the IOC? (Very clever, if you see the campaign:) 2)This brand’s motto for the Olympics in Paris is ‘Artisan of all victories’ in keeping with their mission of ‘The Art of Crafting Dreams’. Among other things they will also be making the Medal trunks, the tray that holds the medals the outfits of the presenters, the French Olympic squads outfits, the design of the medals themselves and sponsoring the torch relay. Which masterbrand are we talking about? 3) This rather famous chap came from a privileged background in England. Wanting to carve out a name for himself, he tried a variety of jobs, dabbling with espionage while he was a banker and finally joined the Naval Intelligence unit and was in charge of running the 30 assault unit, a unit of elite commandos intercepting German intelligence. Featuring in the recent movie, The Art of Ungentlemanly Warfare, what is this person’s claim to fame by which we know him today? Enjoy and see you next Friday! #advertising #marketing #branding

*****Sport Mondays***** The Olympics are around the corner, and I missed my Sports Monday post. So I’m making up for that with this post. Therefore, welcome to my late, late Sport Monday post: How is the Olympics funded? So researching on this, I stumbled on the official Olympics website talking about how the whole Olympics 2024 is funded. Nearly 96% of the budget for the Paris 2024 Olympic and Paralympic Games is funded by the private sector. Partner companies, the International Olympic Committee – IOC, the Games ticket office, and licensing are the primary contributors to the funding of the Olympics and Paralympics games. All aspects of the games  are covered by this budget raised from the private sector, including but not limited to: 🌟Planning 🌟Organizing and delivering the event 🌟Including renting the premises 🌟Preparing and operating the facilities 🌟Organizing the competitions 🌟Welcoming delegates 🌟Housing and transportation for the athletes 🌟Providing security at competition venues 🌟Holding the Opening and Closing ceremonies According to the official Olympics website, in 2022, the organizing team for the Paris 2024 carried out a budget review to better reflect the various costs and risks of a project like this one. This is what the updated budget for the Paris 2024 Games looks like: 💎The Paris 2024 Organizing Committee budget was set to 4.38 billion euros. 💎100% private funding for the organization of the Olympic Games 💎IOC allocation: 1.2 billion euros, of which 750 million euros are from the TV rights and the new Olympics TOP partnerships amounting to another 470 million euros. 💎Partnerships: 1.226 billion euros 💎Other Revenue: 0.193 billion euros 💎4% of public funding to finance the organization of the Paralympic Games. With the private sector and companies funding nearly the entirety of the Paris 2024 Olympics and Paralympics, the next question that arises in my mind happens at one of my favorite cross-sections, at the cross-section of sports, business, and marketing:- ✨⁉️How much are brands spending for marketing and advertising at the Paris 2024 Games? And how are brands marketing at the Paris 2024 Games? Well, that’s it for today’s late, late Sport Monday post. Tune in for next week's Sport Monday post to find out more. Fingers crossed that next week’s post is not late, late but on time, lol. ********************************************************************* “If you’re the Olympic champion then they have to wait four more years to get you again.” — Usain Bolt Follow Bharat S for more content like this. P.S. If you like what you are reading, please consider leaving a like, comment, or reposting this post. This will help my content reach a new audience and encourage me to keep posting about various business and industry insights. Paris 2024 - Comité d'organisation des Jeux Olympiques et Paralympiques de 2024 International Olympic Committee – IOC

Were you a part of the Olympics? Allow us to explain how the Olympics were marketed to us without us even realizing it. For a moment, the team realized we had not seen any Olympics ads until one of us shared about coming across a documentary on Netflix sometime before the Olympics. Here is the catch. 1️⃣ Go to the audience where they are; It would be difficult to get Millennials and GenZ to watch mainstream media and so documentaries would be the best bet to draw their attention. 2️⃣ Tell a story, it's not always about ads. The documentaries were emotional stories of the athletes in their real lives, and the struggles they have been through to eventually get to the Olympics. This was an incredible way to keep the athletes at the top of their minds and the next stop would be the mainstream of the Olympics to watch the live games. Some of us ended up watching most of the Olympics and we are proud of my country Kenya for bagging 4 Gold medals and 11 medals in total. Congratulations to Faith Kipyegon for the race well run and breaking the Olympic record. We are so proud of our Botswana Brother Letsile Tebogo for bagging his country the first-ever Olympic Gold medal in the 200m race. Lessons learned from the Avast digital marketing team in Paris; - Go to where your audience is - Storytelling wins any day so. Why I love being a marketer because you can see the world from the eye of your consumers. What was your most epic moment during the Olympics? We help brands get the best online results through tailor-made solutions. Photo from Google: Medina’s magic photo moment – exiting the wave with the fly-away kick seen around the world – overshadowed what the 30-year-old had achieved just seconds before the highest-scoring wave in Olympic history at a near-perfect 9.9 out of 10.

The Olympics Are Only A Month Away: A "Perfect Storm" for Brands The International Olympic Committee (IOC) unveils its new campaign, "Sport. And More Than Sport," ahead of the Paris 2024 Games. Here's what you need to know: - Focus on connection: The campaign aims to showcase the unifying power of sports beyond competition. - Reaching a younger audience: Breakdancing's inclusion in the Games featuring B-girl Furia. - A "Summer of Sport": This campaign aligns with a broader trend of brands capitalizing on a summer packed with sporting events. How are brands getting in on the action? - Coca-Cola: Celebrating "everyday greatness" with activations across its brands. - Corona Cero: Connecting with "golden moments" through everyday people and Olympic highlights. - Nike: Showcasing performance products with top athletes like Eliud Kipchoge. - Procter & Gamble: Turning everyday activities like stain cleaning and dandruff control into "Olympic events." With the Olympics kicking off soon, expect to see a surge in sports-themed marketing campaigns. What are your favorite Olympic marketing campaigns over the years? https://ow.ly/4F5u50SqFT4 #Paris2024 #Olympics #Marketing

Did you know 56% of sports enthusiasts in the UK develop their fervour for a sport before the age of 14? 🚴♂️🌍 ✍ Find out the 5 key factors shaping actions & behaviour, linking youthful sports enthusiasm to lifelong engagement in the Two Circles report:

Happy Olympics! 🌍🏅 The Olympics bring together nations, cultures, and athletes in a celebration of excellence, sportsmanship, and unity. Whether it's cheering for your favorite team, witnessing record-breaking performances, or being inspired by incredible stories of perseverance, the Olympics captivate the world like no other event. In the spirit of the Olympics, the importance of communication and branding shines brightly. Just as athletes showcase their skills on a global stage, brands have the opportunity to engage with a diverse audience, sharing their values and messages with the world. A well-crafted communication strategy can elevate your brand, connecting with audiences through the shared excitement and inspiration of the games. At WMD, we believe in the power of storytelling and the impact of strategic communication. Just as the athletes prepare for their moment in the spotlight, we prepare to help brands shine. Be it through captivating social media content, impactful campaigns, or engaging stories, we are here to help you achieve gold. And here's the exciting part: WMD will be in Paris for the Olympics! 🗼🇫🇷 Stay tuned to our social media for exclusive content, behind-the-scenes looks, and live updates from this incredible event. #Olympics #Paris2024 #MarketingStrategy #SocialMediaEngagement #Storytelling #WMDInParis

The Olympics are Coming: Are You Ready to Capitalize Online? The 2024 Paris Olympics are just around the corner, and with them comes a global marketing frenzy! While major sponsorships are out of reach for many, there are still ways to leverage the excitement for online success. Here are a few ideas to get you started: Align with the Olympic Spirit: Promote themes like perseverance, teamwork, and global unity. Target Your Audience: Focus on sports or athlete trends relevant to your niche. Run Contests & Giveaways: Generate buzz with Olympic-themed prizes. Create Engaging Content: Highlight inspiring stories or behind-the-scenes action (without infringing on official copyrights). Utilize Olympic Hashtags: Increase discoverability by using relevant hashtags. **Remember, authenticity is key! Don't force the connection. What marketing strategies are YOU planning for the Olympics? Let's discuss in the comments! #Olympics #Paris2024 #OnlineMarketing #SocialMediaMarketing

Ahead of the upcoming Summer Olympics in Paris, how are people across the world planning to engage?    In YouGov’s latest report, we explore audience interest in the Games for 11 key international markets including the UAE, it's demographic engagement trends, viewing behaviors and motivations for watching, as well as revealing the most anticipated sports across the event.    Plus, discover the top 10 most recognized Summer Olympics sponsors, and how the Games really impact brand value.     Report insights reveal:  👩🏼🤝🧑🏻 The Olympics has widespread appeal, with relatively consistent interest levels across all age groups – particularly in the UK and US 🤩 49% of the UAE consumers plan to engage with the summer Olympics via online streaming (highest across the 11 markets surveyed). 📺 Football/ soccer is the most anticipated Summer Olympics sports in the UAE (49%), followed by basketball (29%). 📣 Samsung Gulf is the is the most recognized brand of all Summer Olympics Games sponsors in the UAE (56%), followed by Gulf Coca-Cola Beverages (GCCB) and Toyota UAE. (Please note Olympic trademarks and/or copyrighted material used in this report are owned by the IOC. YouGov does not claim any commercial association with the IOC or the Olympic Games). Download the full report here: https://lnkd.in/dUakpB-8

🚀 The Olympic Games: A Golden Opportunity for China’s Global Influence 🌟   The Olympic Games aren’t just about medals—they’re a global stage where nations flex their strength and tell their stories. For China, the Olympics are a prime opportunity to enhance its international image, boost soft power, and engage with a massive global audience in a unique, non-political way. From opening of Paris Olympics 2024 to the closing finale on Sunday, it has triggered 65.1 million posts on Chinese social media platform, and in total of 5.37 trillion traffic! Let’s dive into why the Olympics are a crucial marketing opportunity for China: https://lnkd.in/et4T2HHS #Olympics #ChinaSoftPower #ViralMoments #GlobalInfluence #ChinaStories #SportsDiplomacy

I've been watching a lot of sports docos lately (Drive to Survive, Beckham, Welcome to Wrexham, etc) and it seems insane to me that less than a year out from the Olympics, Australian broadcasters/sporting bodies aren't capitalising on this format to promote their athletes/sports and build hype before Paris 2024. If the Drive to Survive-ification of sport has taught us anything it's that good storytelling and character development is GOLD, so why aren't we copy/pasting this format ahead of one of the biggest sporting events in the world? Sure, content filmed during the tournament is good, but building these profiles ahead of the games feels like a no-brainer. It doesn't necessarily have to be a full-scale Netflix-sized production, even a well-produced (see: hire me to do it for you) social series would do the job. There's no reason why shotput or table tennis couldn't be the next niche sport that Australians fall in love with, but you can't wait until the Olympics to try to build an audience who cares. With 9Now broadcasting 40 (FORTY!!!) channels for Paris 2024, imagine the ROI you could get if you've already published the binge-worthy content everyone will flock to when they inevitably discover the niche Aussie athlete they're obsessed with. #olympics #paris2024 #sportcontent #sport #sportsmarketing #producer #socialmedia