Yesterday, we launched our Industry Impact 2024 Report, featuring primary research from over 100 industry experts and real-time data from more than 3 million families across 22 markets. The report explores industry trends and their impact across 7 key disciplines. Check out our carousel for a preview: 📢 Advertising & Media 🏷️ Brand Management 🎬 Content 📜 Licensing 📈 Marketing 🛠️ Product Development & Management 💼 Sales & Category Management 📥 Download your free copy now: https://lnkd.in/eVXyERVQ 📅 Register for the webinar on July 18th: https://lnkd.in/e8guy-vK
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Let's elevate your marketing strategy together! 🚀 Join the ranks of successful brands that understand the science behind consumer decisions🧠 Feel free to call me: +90 539 305 1355 or e-mail: [email protected] #neuromarketing #nöropazarlama #marketingstrategy #consumerinsights #businesstransformation #consumerbehavior
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Supercharge Your Brand Strategy? Unlock actionable insights for unstoppable marketing success. Drive traffic, boost sales and dominate your market. Download concise reports to share the winning formula with your team. #BrandSuccess #MarketingMastery #ActionableInsights https://lnkd.in/eCv4WTz9
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Behind every award is a story of hard work, innovation, and a relentless drive to be the best. 🏅 Transform your promotional efforts into award-winning campaigns with a partner recognized for excellence and innovation. Our expertise, highlighted by multiple PPAI Pyramid Awards, is at your service to help your brand shine. From leveraging the latest technology in blogs to creating impactful marketing programs, let's set new benchmarks for success together. Eager to see how? Schedule a call with us and let’s brainstorm innovative solutions tailored for your brand. #promotionalmarketing #promotionalitems #promotionalgifts #promotionalmerchandise
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📈 Excited to share insights on refining our marketing strategy! 🌟 Emphasizing competitive pricing, engaging trade offers, and strong brand positioning to boost market share. Let's drive growth together! 🚀 #MarketingStrategy #BusinessGrowth #DigitalMarketingStrategy #MarketingAgency #MarketingTips 4o
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So... what's everyone doing this year? 👀 Find out! The 2024 Marketing Trends Report by Carney and Quill Inc is here: https://lnkd.in/eYE9FhZr ✍ Get case studies, stats, and actionable insights from industry experts on must-leverage trends and channels for 2024. Download the insights today to start leveraging the right channels for your brand.
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Quick Read: What are the primary concerns for CFOs when evaluating the effectiveness of your marketing and media strategies? Discover five KPIs approved by CFOs that demonstrate results, optimize budget allocation, and impress senior stakeholders: Long term impact, Brand Equity, ROAS, Cost per lead, Lead conversions.....
Outcomes-minded metrics: The marketing KPIs your CFO cares about
nielsen.com
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Our newest features within Brand Analytics are designed to empower you to engage with your customers more effectively than ever before. Learn more about these powerful new features.
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Founder/CEO @OBI Creative | Inc. 5000 (!!) Ad Agency | 12X Best Selling Author | Former Fortune 100 CMO | Master Brand Strategist | Digital Media Expert | AMA Marketer of Year | BBB Integrity Award Winner | VoC Pioneer |
As I share in my book, Ask & Deliver: Discover the Heart of Your Business by Listening to the Voice of Your Customers, branding has always been near and dear to my heart. So naturally when I saw this article in HBR, I was instantly drawn to it. In an insightful article, the authors tackle John Wanamaker's age-old dilemma of advertising effectiveness. Drawing on data from the World Advertising Research Centre, they unveil the key to successful brand building: offering a clear and verifiable promise to customers. Here are the key takeaways: Effective Brand Building: Successful advertising campaigns hinge on making and fulfilling a customer promise, leading to improved brand perception, preference, and purchase intent. Types of Promises: Promises to customers can be emotional, functional, or focused on enjoyable buying experiences. Each type resonates differently with audiences. Memorable, Valuable, Deliverable: A successful promise must be memorable, valuable, and deliverable to customers. It creates trust and fosters brand loyalty, driving long-term success. Understanding and implementing these principles can revolutionize your advertising strategies and drive sustainable business growth. Read more insights in the full article here: https://brnw.ch/21wKvo6 #BrandBuilding #MarketingStrategy #CustomerPromise OBI Creative | Forbes
The Right Way to Build Your Brand
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Retail success is within reach! Strategic marketing communication is vital to master your retail media investments and messaging. Our latest blog explores effective channels, media, and messaging for retail growth. 🛒 Read it now 👇 #GrowthFromKnowledge #RetailInsights #ConsumerMindsets #SalesStrategies #RetailSuccess
Strategic marketing communication in retail: channels & media investment
gfk.com
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It's been great so far at the Ehrenberg-Bass Institute's How Brands Grow for Executives sessions in Bordeaux. Yesterday Byron Sharp debunked a lot of common myths in marketing including the popular 60/40 brand vs. performance budget split, which it turns out is not supported by actual data. Sharp was quick to note that marketers should continue to invest in short-term performance marketing up to the point that it stops being profitable to do so. But before you write off your brand team, he warns this activity is only capturing buyers who are "in market" (typically 3-5%). It's akin to investing in physical availability at retail stores without any advertising for your brand or product. To grow marketers must simultaneously build mental availability via advertising not designed for immediate conversion, and this is where brand marketing comes into play. Many agencies try to sell the idea that doing this requires expensive productions and long-format storytelling. Sharp counters that consumer attention is in very short supply and thus great creative concepts can and should be able to work in a matter of seconds, not minutes. For those who haven't read the books you really should. It's time to unlearn many of the outdated practices marketers have been taught, and as Sharp would say, "Stop bleeding our brands." #HowBrandsGrow #Marketing #Brand #Performance #Advertising #Creative
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