🌟 As we approach the end of 2023, it's time to start preparing for the upcoming challenges in 2024. If you find yourself with a moment of quiet reflection, I highly recommend checking out Emmanuel Probst 's article titled 'Four Critical Trends that will Drive Growth in 2024 and Beyond.' In this article, you'll discover: - the importance of effectively analysing both macro and micro contexts, - the empowering yet concerning impact of #genai - the risks and opportunities for brands associated with taking a stand on social and political issues, - the positive effects that brands can have on society and the environment. Stay ahead of the game by reading this piece! And please let me know if there's anything else I can assist you with. Happy Festive Season to all 🎄 #marketing #brand #Ipsosbrandsuccess Laurent DumouchelSimon AtkinsonHelen WilsonBenoit Tranzer

New Year's Resolutions: How to Make Sure your Brand Shows up in 2024 👀 Stepping into a new year offers brands a fresh canvas to redefine their presence, and really consider how they drive impact. In this article, Network members eight&four delve into New Year’s resolutions for brands, uncovering transformative ways to ensure your brand shows up and shines throughout the year ahead. From reimagining your channel mix to harnessing emerging trends, scroll through below to explore the essential shifts that will propel your brand into the spotlight in 2024 👇 #brandstrategy #brandpresence #digitalrevolution #2024strategy #thegonetwork

Differentiation means carving a unique space in your consumer’s mind and becoming a memorable entity. You do that by nailing your unique brand proposition. This is where a lot of brands fall flat: ❌ They get lost in a sea of sameness. ❌ They rest on their laurels and become obsolete. With differentiation, market research is your compass, guiding you through: ✅ Emerging trends ✅ Consumer preferences ✅ Changing competitive landscapes. Change is the only constant. Continual reassessment of your USP means you stay agile, adaptive, and always in tune with the market. Want more info on how to successfully differentiate and define your brand’s USP? 🔗 Download our guide ‘Crafting Brands that Resonate’ below, or ✉️ Send me a DM. https://lnkd.in/eVuZbF7q #brandstrategy #brandingagency #branddevelopment

After our Brand Home Trends: 2023 Review, we had a clamor for a consumer event version. Well, your wish has been granted. Your Consumer Event Trends: 2023 Review is live and ready for you to dive into all the action. You can use it to: 1. Map your budget against what the space is doing. 2. Look at your goals through a new lens. 3. Use over 2 million consumer data points to benchmark your events. https://okt.to/Wp5VOF

Setting your brand apart is crucial for success in 2024. Discover the three fastest ways to make your brand stand out and thrive in the competitive landscape. ✨ #clutchcreative #brandingmatters #businesssuccess #visualidentity #brandperception #marketpositioning #brandstrategy #packagingdesign #brandimage #impactfulbranding #businessvisibility #brandawareness #marketingessentials

Curious about your business's performance? Embark on a brand health study for valuable insights into your company's progress. Uncover, scrutinize and ascend with a brand health study - Your guide to market mastery. Reach out to Research 8020 Limited to discover how our insights can keep you ahead.  Call us or send us WhatsApp /Email/ SMS and we will guide you step by step! +254 7 8020 8020 |+254 7 8020 8021 [email protected] www.research8020.com #Wednesday #Wednesdayvibes #Wednesdaymood #Marketresearch #brandhealth #Business #growth

Ever thought of giving your BRAND a health check? • Health check: Assess the vitality of your brand. • Market position: Know exactly where you stand among competitors. • Areas to improve: Pinpoint what to polish for better performance. • Keeping up: Ensure your brand stays fresh and relevant. • Strategy check: Align your branding efforts with your overall business objectives. • Team involvement: Bring everyone on board for a comprehensive view. Regular brand audits aren't just routine check-ups, they're strategic tools to keep the brand growing strong and staying true to its essence. It's important to dive in, and discover the untapped potential of the brand. #BrandAudit #BrandStrategy

Decoding Trend Mastery: Strategies from Leading Brands and Insights for Your Brand's Success. Dive into the methods that elevate top brands to trendsetting status. Gain actionable insights to enhance your brand's strategies and maintain a competitive edge in a dynamic marketplace. Let's navigate this evolving landscape together! #trends #branding

Market research in/across any sector is a primary source of brand insight. It's crucial for these few reasons 1. Leads to a deeper understanding - fuels your curiosity, what do people really think, not what you think they think. 2. Helps connect on a personal level - Emotional insights 3. Inspires innovation - Find out the WHY's #marketresearch

How do you know you are on top of your game if you haven't done adequate research? We've gathered key trends every brand should be aware of. Swipe left to discover familiar trends and explore new ones for your brand. #BrandTrends #StayInformed #InfluencerMarketing #2024Trends.