🌟 The 12 Finalists revealed for the 'What Kids Love' award at The Licensing Awards 2024 🌟 The 'What Kids Love' award, developed by The Insights Family in collaboration with MAX MEDIA PUBLISHING LTD and The Licensing Awards, honours the brands that have won the hearts of UK kids aged 3 to 12 over the past year. The methodology looks at brands with the highest purchase (or purchase intent) related to their favourite characters, based on The Insights Family's robust and independent audience data. Huge congratulations to our 12 finalists: - Bluey - Horrid Henry - Mr Bean (Animated Series) - PAW Patrol - Peppa Pig - Pokémon - Scooby-Doo - Sonic The Hedgehog - SpongeBob SquarePants - Spider-Man - Stranger Things - The Simpsons The winner will be announced at The Licensing Awards on 10th September. Read more about the 'What Kids Love' award here: https://lnkd.in/eh5f-BPw #LicensingAwards2024 #WhatKidsLove #KidsInsights
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Let the games begin! 🤩🥳 We are thrilled to announce the launch of our exclusive video series, capturing unforgettable moments with talented artists like Jelly Roll, Cody Johnson, Brothers Osborne, Ashley McBryde, Oak Ridge Boys, Lauren Alaina, and more! Get entertained as your favorite artists test their skills in popular games like Pop Darts and beer pong, combined with questions and challenges. Artists will reveal tour stories, favorite Opry moments, and awesome dance moves! 🤣 Creating content that resonates and captivates is our priority. We aim to engage our audience within the first few seconds, ensuring every moment is worthwhile. Here’s what we focus on: 1. Aligning with our fans’ interests 2. Delivering entertainment, solutions, or inspiring DIY ideas 3. Sparking joy, happiness, and positive vibes 4. Growing a community of active and engaged fans Stay tuned, and follow us on this exciting journey! #contentmarketing #digitalamarketing #influencermarketing Social and content team: Samantha Deputy, Samantha Kerrigan, Megan Grisham, Cydney 'CJ' Fam, Justin Frech
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🎮 #NaughtyDog Shifts Focus: #TheLastOfUs Online Development Halted Read more >>> https://bit.ly/3Rw2F4u 🛑 Development of The Last of Us Online ceased 🎭 Studio commits to single-player storytelling heritage 🔜 Anticipation for #TheLastofUsPartII Remastered #gamingcommunity #ps5 #singleplayer
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The demand for family entertainment is soaring in 2025, driven by various factors such as the summer season, post-pandemic recovery, and a shift towards physical play over screen time. Parents are increasingly recognizing the value of activities that promote movement and outdoor play for children. Despite the emergence of new entertainment styles from international FEC brands, virtual reality remains less favored. #FamilyEntertainment #ParentingInsights
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The only Christmas ad analysis you need to read.
Here is the Jungian reading of the John Lewis ad that you know you need. The Venus flytrap is consumer capitalism. By the end, it is vomiting out presents to an acquisitive family who were queasy about allowing it into the house, and now feel guilty about shoving it out into the cold (but not sufficiently guilty to bring it back in again). The family is the 2023 ad industry, awkwardly re-embracing the commercial purpose it has neglected for so long, while keeping it at a safe distance from the warm, cosy mental comfort zone of social purpose. The gift of the Venus flytrap comes from the boy (Gen Z) looking beyond his parental generation (including the absent father, who represents the lost creative force) and appealing instead to his Gran, who is Bill Bernbach. The result is a re-embracing of advertising's role in driving growth that appears scary and ugly on the surface, but also gives us many things we want, including Lego Minecraft. Meanwhile, there is a visual echo between the John Lewis flytrap and the Morrisons oven glove, which is no coincidence as both emerge from the collective unconscious of our times. The Morrisons oven glove represents the lower middle class’s functional relationship with consumption. The glove is protective and utilitarian, the music is cheerful, the faces and superficial identities of the cast are largely hidden and unimportant, the message is one of solidarity as the cat (representing individualism) paws at the window. The John Lewis flytrap represents the upper middle class's dysfunctional relationship with consumerism, wanting its rewards but afraid it is a monster that will ultimately consume them (or their dog, who represents familial bonds). The music is both highbrow and anxiously frenetic. Finally, the John Lewis and Marks & Spencer ads are built on a similar 'insight' involving a strained combination of respecting tradition but also you-do-you. We are stuck between an uneasy relationship with our past, and uncertainty about the future. Morrisons has the answer: We can build this dream together, standing strong forever, nothing's gonna stop us now. We are entering the pre-post-purpose age and the ad industry is dreaming fitfully about its future. Things may eventually improve, but will also continue to be weird. #johnlewis #marksandspencer #morrisons #purpose #thoughtsonwriting #creativity
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This. "The family is the 2023 ad industry, awkwardly re-embracing the commercial purpose it has neglected for so long, while keeping it at a safe distance from the warm, cosy mental comfort zone of social purpose". I love to sell. Sell ideas, sell products, sell brands, sell companies. Every person in the ad industry, but mainly the younger ones, must read "Can't Sell, Won't Sell". I love advertising and have never been confused about my purpose or the purpose of the industry. https://lnkd.in/eZTBvRqc
Here is the Jungian reading of the John Lewis ad that you know you need. The Venus flytrap is consumer capitalism. By the end, it is vomiting out presents to an acquisitive family who were queasy about allowing it into the house, and now feel guilty about shoving it out into the cold (but not sufficiently guilty to bring it back in again). The family is the 2023 ad industry, awkwardly re-embracing the commercial purpose it has neglected for so long, while keeping it at a safe distance from the warm, cosy mental comfort zone of social purpose. The gift of the Venus flytrap comes from the boy (Gen Z) looking beyond his parental generation (including the absent father, who represents the lost creative force) and appealing instead to his Gran, who is Bill Bernbach. The result is a re-embracing of advertising's role in driving growth that appears scary and ugly on the surface, but also gives us many things we want, including Lego Minecraft. Meanwhile, there is a visual echo between the John Lewis flytrap and the Morrisons oven glove, which is no coincidence as both emerge from the collective unconscious of our times. The Morrisons oven glove represents the lower middle class’s functional relationship with consumption. The glove is protective and utilitarian, the music is cheerful, the faces and superficial identities of the cast are largely hidden and unimportant, the message is one of solidarity as the cat (representing individualism) paws at the window. The John Lewis flytrap represents the upper middle class's dysfunctional relationship with consumerism, wanting its rewards but afraid it is a monster that will ultimately consume them (or their dog, who represents familial bonds). The music is both highbrow and anxiously frenetic. Finally, the John Lewis and Marks & Spencer ads are built on a similar 'insight' involving a strained combination of respecting tradition but also you-do-you. We are stuck between an uneasy relationship with our past, and uncertainty about the future. Morrisons has the answer: We can build this dream together, standing strong forever, nothing's gonna stop us now. We are entering the pre-post-purpose age and the ad industry is dreaming fitfully about its future. Things may eventually improve, but will also continue to be weird. #johnlewis #marksandspencer #morrisons #purpose #thoughtsonwriting #creativity
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Our work with The Walt Disney Company, Ravensburger UK and Havas Jump Agency is approaching its final stages as audiences across the country get their hands on the new trading card Gane, Disney Lorcana. YouTube integrations are one of my favourite forms of inventory within this industry. It offers evergreen performance. As the content continues to grow, so does the brands performance without having to reinvest a single extra penny, a USP when compared to all other media spaces. In some instances, we've seen a high as 78% content growth just 6 months after the campaign term, delivering over 204% growth in CTR. On another YouTube video, we're still seeing high sentiment comments coming in with a growth of over 4.1M views over the past 5 years. Have a look at this integration at 4:09 with one of the UK's most renoun boardgames creators, No Rolls Barred via Fourth Floor. It's the perfect example on how to integrate a brand into a creators content without disrupting the audiences expectations. #YouTube #InfluencerMarketing #Evergreen
Let's Play BURKE'S GAMBIT | Board Game Club
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🎬 As we continue our journey through the spectacle of Super Bowl ads, today's spotlight shines on a creative masterpiece that transcends the ordinary. Renowned filmmaker Martin Scorsese, a maestro of the silver screen, brings his iconic touch to the world of advertising with a Squarespace commercial that's as thought-provoking as it is humorous. In this unique Squarespace ad, Scorsese explores the intriguing scenario of extraterrestrials struggling to capture humanity's attention in a world absorbed by digital devices. It's a witty commentary on our contemporary condition, delivered with Scorsese's legendary flair for storytelling. At 81, Scorsese navigates the transition from traditional media to the digital age, engaging with platforms like TikTok and embracing the challenge of condensing powerful narratives into 30-second spots. This ad does more than entertain; it invites us to reflect on our digital habits and the ways we connect in an increasingly online world. Scorsese's collaboration with Squarespace not only showcases his adaptability but also highlights the evolving landscape of advertisement, where storytelling and technology intersect in exciting new ways. Join us tomorrow as we unveil another standout campaign from this year's Super Bowl lineup. As we celebrate the artistry and innovation behind these ads, let's remember the power of creativity to inspire change and connect us in meaningful ways. #SuperBowlAds #MartinScorsese #Squarespace #Storytelling #DigitalAge #AdvertisingInnovation https://lnkd.in/gDZ8dE2p
Hello Down There (Extended) - Directed by Martin Scorsese | Big Game Commercial 2024 | Squarespace
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Director of Partnerships @ Grüns | Founder, The Branded Moment | Creator Sharing Brand Case Studies, Trends, & Insights
Is anyone else super fascinated by the Mickey Mouse IP drama? The 1928 version of Mickey Mouse entered the public domain on Monday. This means that anyone can now copy and reproduce the 1928 version of Mickey Mouse without permission. Disney previously lobbied to extend the trademark and was successful 1976 and 1998, but the time has come for them to give it up. A number of Mickey projects unrelated to Disney have already been announced including: 🐭 Horror Films 🐭A Memecoin 🐭Indie Video Games 🐭AI-Generated Content My POV is that this actually could be good for Disney. The Mickey Mouse brand was losing its luster. Simply put, Gen Z doesn’t feel the same attachment to the original Disney characters as millennials, Gen X, and older. It could make Gen Z/Alpha more aware of the history of Mickey and therefore more connected to it. It could reinvigorate an entire generation’s interest in legacy Disney characters. But what do you think? Think this will be good for the Mickey Mouse brand/Disney? #brand #mickeymouse #marketing
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Brand Positioning + Brand Integration Expert // Helping companies find a competitive edge.
The "He Gets Us" campaign during the Super Bowl was a reminder of how an ad has the power to grip people and pull you in vs. push out a message. However, it's hard to ignore the contradictions of the message compared to the motivations behind the orgs funding the spots. While it was a bold move, this is just a friendly reminder that Jesus doesn't have an ad budget - Hobby Lobby does... #superbowl2024 #marketingstrategy #brandpositioning
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After 26 years, Cartoon Network’s iconic website has gone dark, leaving a significant gap for fans who grew up watching their favorite cartoons online. While Warner Bros and Cartoon Network have yet to address the issue, fans have taken to social media to express their feelings, with many calling it the “end of an era.” The news was first shared by Pop Crave on X (formerly Twitter), further fueling the online conversation. The website now redirects visitors to the Max streaming platform, marking a major change in how the brand presents its content online. For many, this shift signifies the end of an era, as generations of kids spent countless hours enjoying the site’s classic shows. The website was a digital treasure chest, filled with beloved cartoons like The Powerpuff Girls and Dexter’s Laboratory. These shows became a part of childhood for many, and the site’s closure feels like losing a piece of that history. Fans are expressing their sadness, as they remember the joy and entertainment the website provided for so many years. Industry experts explain that the decision to shut down the website is part of a larger strategy to consolidate content on streaming platforms like Max. This move is seen as a way for Cartoon Network to remain competitive in an industry that is rapidly changing. By focusing on streaming, the brand hopes to adapt to new trends in media consumption and continue reaching audiences in a different way. Even though the website is no longer accessible, its legacy will live on as a reminder of how innovative it was in the early days of digital entertainment. To Read More Visit the Link: https://lnkd.in/eAUkTRB9 #cartoonnetwork #cartoonart #childrens #childrensprograms #summittribune #warnerbros
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