We are delighted to be featured in WARC's latest spotlight series, sharing insights on Gen Alpha 🐥 Drawing on our own real-time data, we explore the growing empowerment of Gen Alpha across the EMEA region and discuss how Gen Alpha isn't just the consumer of tomorrow; they're a powerful force shaping the market today. We examine their increasing financial power, digital fluency, and strong social conscience, presenting a unique opportunity for brands. 🔗 Read the full article in WARC here: https://lnkd.in/ejsD9tyn Thank you to Stavros T. and Sophie Tanner for your valuable contributions, and Christine Driscoll for the opportunity!
Meet Gen Alpha – the kids born since 2010 🐥 Their millennial parents believe they’re the generation that will save the world. But how do brands fit into this mission? Introducing WARC's new Spotlight: 'Generation #Alpha: What Marketers Need to Know'. We include research from Beano Brain, involving over 200 hours of interviews with 2,000 parents. The study shows a shift in parenting from 'do as I do' to 'fix what we did'. Parents are more involved, asking, 'What would my child do?' before purchasing 🤔 Brands need to align with these values to earn trust and loyalty. Find more from Helenor Gilmour, Beano Brain, Emma Worrollo, Founder of Playful Den, Harriet Kingaby and Jake Dubbins, Co-Chairs of the Conscious Advertising Network, Cheryl Calverley & Paul Billingsley, leaders of the #IRLrevolution and founders of THE DEN, Stavros T. and Sophie Tanner, The Insights Family, and Catherine Driscoll, #WARC in our latest Spotlight 👉 https://loom.ly/ioAho7I #EMEA #Strategy #GenAlpha #MillennialParents
