The Kraft Group & Affiliates’ Post

Meeting with members of the #media at your industry’s #tradeshows can be intimidating, so we put together some tips in this #blog to help you navigate and get the most out of those conversations. Click the link to read the blog and learn more. #MediaRelations #AdAgency #PR

Have you ever hired a marketing agency – only to get burnt? It happened to me, and I’m so embarrassed I didn’t see the red flags! 🤦♀️ That’s what led me to interview John Bertino of The Agency Guide, an expert in vetting agencies. In this video [8:54], John talks about the commonly ignored warning signals and how to find an agency you can trust. #marketingagency #socialmediasuccess #socialmediamanager

Have you ever hired a marketing agency – only to get burnt? It happened to me, and I’m so embarrassed I didn’t see the red flags! 🤦♀️ That’s what led me to interview John Bertino of The Agency Guide, an expert in vetting agencies. In this video [8:54], John talks about the commonly ignored warning signals and how to find an agency you can trust. #marketingagency #socialmediasuccess #socialmediamanager

On the brink of Black Friday and Cyber Monday, a PSA. -Traditional PR agencies do not solely own the relationship with publications -We need more doing and tinkering in digital marketing versus theory -If you don't have a skillset, partner with the other brand's agency -Yes, we put up our tree before Thanksgiving #pr #digitalmarketing #affiliatemarketing #affiliatemarketingtraining #contentandcommerce #commercemedia #blackfriday #cybermonday #bfcm2023 #bfcm

In the #adtech world, where you're a wizard, bad PR is like a computer virus. It sneaks in, messes things up, and before you know it, you're in a digital tailspin, and no amount of Ctrl-Alt-Delete is saving you. Customers these days are like bloodhounds. They sniff out BS from a mile away, and once they catch a whiff, good luck getting them back on your scent. But hey, there's a flip side. Sometimes, a little controversy can be your best friend. It's like that shock jock on the radio – you know, the one you love to hate but can't stop listening to. He pushes the envelope, and while some are fuming, others are secretly nodding along. In the right dose, edgy can be magnetic – but tread carefully, or you might just magnetize a lawsuit. So, bottom line? “All PR is good PR”? That's like saying all tattoos are good tattoos. Sure, they get attention, but do you really want that cartoon duck on your forehead? In the game of publicity, it's not just about making noise. It's about hitting the right notes. Otherwise, you're just another loud guy in a crowded room.

If you are still offering only content and media relations services, it’s time to think seriously about evolving into a more rounded offer. Clients want it. You can de-risk revenue streams by diversifying. And, if you are looking to exit, buyers want it too. And, just ‘offering’ broader services isn’t enough. Can you demonstrate fee income by service? What percentage of your income is taken from media relations, social media or paid services? Of your new revenue streams, which is growing fastest? Buyers will want to see the numbers to justify your claims https://lnkd.in/eud8EzZP

Did you realise that our Bollywood films may show you a lot about Public Relations, Marketing and Sales? "Rocket Singh: Salesman of the Year" taught us a few things. #ranbirkapoor #rocketsingh #marketing #digitalmarketing #digitechviewmedia #pressrelease #media #marketresearch #publicrelationsagency #digital #branding #digitalbranding #campaign #socialmedia #consumers #press #newdelhi #india #adagency #publicpolicy

Media contact is easy. Media relations is hard.

Media Relations Tip of the Day - You can spend a ton of time researching the right reporter to target, spend days securing content to include in your pitch, and revise the email multiple times before it is final. Still, at the end of the day, you sometimes just need a little luck to place the story. The reporter needs to open your email, needs to be looking for a new story idea, and wants to talk to your client. When it comes to media relations outreach, you have to “trust the process” that have done everything beforehand to put your client in the best position to secure coverage. #mediarelations #mediacoverage #PRtips

When you start a career at a public relations agency, you most likely think the secret to success is securing media. At least, that’s what I thought. That’s because, back then, I had limited visibility into the mechanics of how public relations actually works. As I move through my PR journey, I understand that securing media is simply the end result of a well-oiled machine. But here is the thing: there is a secret sauce to PR agencies. And that is ... the team. When you steer the ship, you realize that the unique talents of the people you’re surrounded by and how they complement each other is the real secret to success, and that leads to securing media. At Indicate Media, we’re all about building a team dynamic that fuels our execution capabilities, which in turn provides ROI for our client partners when they work with us.