Kraft Heinz’s Post

Meaningful work is the essence of our industry. It means it matters. It is significant, relevant, material, telling, weighty, and worthwhile. It makes the audience think, feel, and act. It drives market share and feeds the salaries of the brand's employees and everyone within the supply chain. The opposite is inconsequential. It doesn't matter. For over a decade, even longer, I have challenged the advertising agency's obsession with chasing glass. Here is an article from 2014, as I am leaving the advertising world, with a call out to clients and advertisers. https://lnkd.in/d8n9Y8vY I have always said that this sector would be revered if even half the time and money their internal teams invested in competing for the thousands of gold awards were diverted to solving society's biggest problems. They would have clients banging on the door and looking for real solutions. Many associations and magazines depend on profits from awards shows, but a healthier industry would lead to healthier businesses. In my upcoming interview with Frank Palmer for the American Marketing Association (AMA), Toronto, he voiced a similar sentiment. in a few seconds, Zulu Alpha Kilo Inc., in this brilliant parody, said what I had felt for years. Enough is enough. Please take a look at this fantastic ad and share it. Now, let's get the top minds of their agencies focused on affordable housing, the growing social divide, keeping young males in schools, donating organs, eliminating food waste, and so much more. Those working on these initiatives will feel much better by improving our world. The owners of agencies can move the millions they spend into hiring and training staff. And for the brilliant creative talent in Canada, is this not the purposeful work you got into the industry for, the work that truly matters? Thoughts? https://lnkd.in/gWYGr2-8 #chatterthatmatters #awards #whatmatters #humanity Mike Sutton Canadian Marketing Association Brunico Communications Millennial Award Show Brick Award Creative Circle Awards Creative Retail Awards American Advertising Awards - Los Angeles etc. Broken Heart Love Affair Rethink FCB Canada Bob's Your Uncle Cossette Bensimon Byrne Leo Burnett LG2 Sid Lee john st. Anomaly No Fixed Address Inc. Fuse Scott Knox ICA - Institute of Canadian Agencies Alison Simpson Mary Maddever The Clio Awards Midfield mike power Arron Brailsford Nick Dean Facebook Marketing & Ads Christina Martucci

When we say that an ad “sells”, it means more than money. A successful ad predisposes people to give you their attention, time, vote, good will, devotion and, yes, their money. Advertising exists to predispose people with values and beliefs that benefit them and our brands. That is why I loved my time in ad agencies and then continued as a client to value my ad agencies so much. If an ad achieves this kind of business success, it is doing its job. If it wins awards, that’s welcome gravy. From my professional experience, I can attest that it feels great to receive an award. It feels better to drive business results Tony Chapman’s posts are full of insight. The one I am reposting below made me reflect that ads that are created with the intent of winning creative awards are not really ads. They may be art but not ads. David Ogilvy’s wise words still resonate: “if it doesn’t sell, it is not creative” Thank you Tony for reminding us marketers how important it is to focus on meaningful work. #Marketing #branding #management #mentoring

NEW AWARD! The Excellence Through Innovation Award recognizes successful programs, products or services that advance the club management profession. This is not about the club being innovative but about innovative programs, products or services. Contributions can take many forms and may include a significant role in the implementation and effective delivery of a highly innovative idea. The extraordinary innovation must directly or indirectly impact or continue to impact an area or function critical to progressing the club management industry, an extraordinary contribution to success at their respective club or department. Limit of two entries per organization can be entered in any given year. There is no limit to the number of applications that may receive an Excellence Through Innovation Award in any given year. #excellencethroughinnovation #award

We’re thrilled to celebrate the creativity at Cannes Lions International Festival of Creativity this week and wish all our agency clients the best of luck as awards are announced. 🦁✨ A recent study of agency data reveals a clear link between strong client relationships and the number of awards won, reinforcing what we’ve always known:  ✅ Stronger relationships lead to better work ✅ Enhanced team morale ✅ Significant growth and improved margins💡🤝 Here’s to recognising the power of relationship intelligence in driving creative excellence and business success. Best of luck to all the incredible agencies competing this week! 🌟 #CannesLions2024 #Creativity #ClientSuccess #RelationshipIntelligence #BusinessGrowth

🎉 Breaking News: The results of the PBE Awards Luxury Spirits Packaging Concept competition for Spring 2024 are in! After evaluation by our esteemed panel of judges—comprised of industry veterans from Campari Group and Spearhead Global—we proudly unveil the winners who will help redefine luxury spirits packaging. 🏆 🥇 First Place Winner: Ember - with boundless creativity and an eye for elegance that wowed us with a concept that seamlessly blends form and function. Their design transcends mere packaging—it’s an experience and a true work of art! 🥈 Second Place Winner: Reuse - ingenuity knows no bounds! Their concept marries simplicity with sophistication, proving that less truly can be more. Picture a sleek, minimalist vessel that whispers luxury, inviting connoisseurs to savor every drop. Bravo!                                                          🙌 A heartfelt thank you to our esteemed judges from Campari Group! Your discerning eyes and unwavering commitment to excellence have elevated the PBE Awards to new heights. 🙌 🌟 And to the Istituto Europeo di Design (IED): Your collaboration and the creativity of your students continue to inspire us. Grazie mille! 🌟 To all participants: Your dedication and passion have left an indelible mark. As we raise our glasses to the future, we salute your unwavering commitment to excellence. 🥂 Stay tuned for behind-the-scenes glimpses and more of the awe-inspiring designs.🌟 #PBEAwards #SpiritsIndustry #PackagingIndustry #Innovation

We are now only 8 weeks out from the entry deadline to the UK National GO Awards! Here are some top tips to help you write your entry! Top tip 1: Don't just tell judges you matter, show them why! Quantify your impact and paint a vivid picture of how your project/organisation has made a positive difference for the nation. Stand out by highlighting real outcomes, not just activities. Top tip 2: Don't just think outside the box, blow it up! Judges crave bold, innovative solutions. Show them how your organisation has tackled tough challenges with game-changing ideas. Top tip 3: Your organisation sounds amazing! When answering questions, keep the focus on how your achievements directly address the topic at hand. This helps paint a clear picture of your impact and ensures judges can fully grasp your potential.

Our clients' triumphs are our triumphs, and we celebrate each award win as a collective victory! Award nominations are just one of the many expert services we offer to our clients. These recent award wins are a testament to the exceptional work and dedication put forth by both our clients and our team. 🏆🎉🤝 #awardwinning #publicrelations #marketing

We want to take this opportunity to thank all those who joined us for our in-person event in London yesterday focused on how we can apply a coaching approach to international development. We also thank Crown Agents for doing such a fabulous job in hosting this event and to Paul Wafer for chairing the session. We appreciated the thoughts shared by the panellists: Ben French, Sarah-Jane Marriott (ICF PCC), Mark Keen and Tina Maria Saeteraas Stoum and for the insightful comments and questions from those who joined us. Some of the highlights that stood out for me were: --> for an industry built on technical knowledge and an 'expert' driven approach, how do we encourage those who work in this sector to adopt a more humble approach where their expertise may be used in partnership with others? What's the shift that needs to happen in our own ways of thinking and working with others? --> even when more people are recognising that we need to move away from a linear and externally driven approach to programming, to build trusting relationships with partners, the funding process and operational side of things is still not set up to work in this more adaptive or innovative way. --> those working in this sector (particularly those with white privilege or other forms of privilege) need to be more aware of the power that they hold and look for people to share it with. This is particularly important as we look for ways to actively #decolonise the sector and #shiftthepower. I would love to hear from those who joined us yesterday on what insights you might have come away with, and any thoughts you have on where we go next with this conversation Jo Kemp (ICF ACC), Jo Elms, Jessica Noon, Astrid Korin, Benjamin Salt, Alexandra Nastase, Tobechukwu Nneli, Agnes (Aggie) Nakirya, John Morgan, Toby Arul-Pragasam, Matt Pocock, Leanne Marega, née Kennedy, Emma Sauvanet, Sanum Jain, Amardeep Kainth, Cathal Long, Pavlo Cherednychenko, Zehra Zaidi, Mélody Barreau, Denise Nishimwe, Somanah Achadoo MBA CMgr FCMI, Pia MacRae, Karen Abbs, Renee Kantelberg, Melissa Nicholson, Harrison McCartney, Cameron Kirkpatrick, Barry Smith, Chris Hearle, Fergus Drake OBE #coachingmindset #humility #partnership #trust