Kraft Heinz’s Post

The process of preparing Calla lilies post-order is intricate, watch and listen as Dirk elaborates on its necessity.

Today, we celebrate the spirit of freedom, unity, and the pursuit of excellence that defines our great nation The United States of America! As you enjoy the fireworks, barbecues, and quality time with loved ones, ensuring you have the freedom to focus on what truly matters. Wishing you a safe and joyful Fourth of July! 🎉 #IndependenceDay #FourthOfJuly #CelebrateFreedom #YourBusinessOurPriority  #TripointAdministrativeServices

Based on the remarkable true story of the record-breaking thoroughbred Lexington, Horse is a novel of art and science, love and obsession, and our unfinished reckoning with racism. Join us for a discussion with Cathy Tile about this novel. https://zurl.co/1cfm

Get ready, Harry Potter fans! A magnificent new experience is heading your way. The World Premiere of Harry Potter: Visions of Magic will take place in Cologne, Germany, opening in December 2023 at the Odysseum. This one-of-a-kind touring experience will transport you into the enchanting world of Harry Potter like never before. Dive into hidden corners, uncover secrets, and embark on a magical journey filled with wonder and awe. Harry Potter: Visions of Magic promises to illuminate the invisible, unveiling the mystical forces that lie beneath the surface of the wizarding world.

Sunday was St Patrick’s day. A global day of celebration of Irish culture which feels like it’s getting bigger each and every year in its scale. So what better day to jump in, join the fun and see if you can get people to reappraise what they drink … and whether there might be more than Guinness to enjoy. That’s what Kahlua did. And people loved it.  🎉 The atmosphere/ambience, infectious enthusiasm, jolly 🎻 The music (contributing to the above) 🤣 Funny - the story, the facial expressions, the Tucan, the twist 😯 Surprise/curve ball - the moment of him turning round with a cocktail, the play on Guinness 🍸 The twist on tradition and acceptance - celebrating non conformity, affectionate It also gives them a powerful positive association or space to be part of the big event. Being a part of St Patrick’s day.  This all meant that the ad was seen as incredibly well loved, resonant, highly distinctive and really did make people who wouldn’t have considered Kahlua pre seeing the ad actually want to try it. Only 3% considered the brand before being exposed to the ad in the middle of programming surrounded by other ads …. And after, 22% would consider it. Now to the elephant in the room.  Not everyone realised or remembered it was a Kahlua ad. We show the ad as part of an ‘ad break’ with other ads in the middle of programming then ask what brands people remember being advertised.  The number mentioning Kahlua is less than we’d often see.  BUT - there is an additional 10% who talked about espresso martini (which benefits Kahlua). Inevitably …. There are also 7% who remember Guinness.  Now we could see that as a really bad thing … or we could weigh up a few things: - It’s a smaller brand.  They have a lot to gain by being part of St Patrick’s day, being another drink to consider, being humorous, being an accepted drink.  - The way it positions Kahlua cleverly as an alternative.  An attractive one.  A fun one. An accepted one is very clever. - Is Guinness really a competitor? Or given the number who do get the brand, is attaching the love so many feel for Guinness powerful? - Could Kahlua habit stack on Guinness as James Clear would say?  When you’ve had enough Guinness you move seamlessly to Kahlua or an espresso martini I say well done to Kahlua, Pernod Ricard and Wieden + Kennedy Sign up to the newsletter for insights into an interesting ad each week. https://lnkd.in/e-VVDCSC https://lnkd.in/ema3AbMW #consumerinsights #kahlua #advertising #marketing #effectiveadvertising #stpatricksday

Reflecting on the beauty of simplicity, Walt Whitman reminds us that even a leaf of grass holds the majesty of the stars. 🌱✨ Let's appreciate the small wonders in our journey.  #WaltWhitman #InspirationalQuotes #BoyerLawFirm

Want to discover how your contact centre can transform employee performance management with the right mix of technology...? If so, you'll struggle to find a better use of 30 minutes of your time this week. Looking forward to this session today at 3pm.

REVIEW OF THE REVIEWS: first verdicts on Arlington: big thumbs-up from Jimi Famurewa and Giles Coren and on Josephine, where Jay Rayner swoons over Lyonnais delights; Grace Dent eats oysters and more at Pearly Queen.

Check out this intriguing blog post about how Helloween invented power metal with Keeper Of The Seven Keys Parts I and II. The 80s saw metal splintering into several exciting new subgenres: thrash, death metal, industrial. Learn more about these important albums and their impact on the history of heavy metal here: https://ift.tt/JwzbsrR

If you are wanting to make your own Ribbon skirt, here is a nice tutorial 🩵