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I feel like I see these posts every couple of weeks. If you're in marketing, you're going to have to demonstrate your marketing tactics are working. How do you do that? Data. Easiest, most readily available tool to track and analyse data? Excel.
The best marketers I know love a bit of excel! 🤓
This is a spot-on reminder of the crucial role data analysis plays in any successful endeavor. While the mention of math and spreadsheets might evoke initial apprehension, meticulously tracking performance is undeniably a necessity for informed decision-making. This post effectively highlights the importance of embracing data for continuous improvement. Thank you for sharing this insightful perspective
Reporting is literally the broccoli of business while Marketing is just desserts! But, we know we have to eat our vegetables before we can enjoy dessert. 🍃🌟💚
Knowledge is only potential power. Action is power.
In this Edition:
--ACA Convention takeaways
--How to Convert Knowledge to Action
--How to use screen recording to level-up your work
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It's almost SWTA Conference & Expo time! We can't wait to see you in Tulsa.
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If you have benefited from online teachers, then please consider voting for your favorite teacher, as part of the National Creators Award 2024.
Some brilliant names in here
Link to vote is in comments section below
In this episode of how fortunate I am to work with so many #innovative#transitnerds I admit I am jealous as I won’t be able to join our team at #aptatech. All you who are going stop by and see them and learn about our most excellent #transitdataplatform!
You'll recognize a bunch of familiar Swiftly faces at APTAtech in August! We're looking forward to seeing you at Booth 300.
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As Jo says, pushing these frontiers is what the IPA Effectiveness Awards does so well. If you've a WARC account, here are a few of my personal favourites...
📣 New perspectives: having started in media in December 2006 with vague aspirations of becoming a strategist, seeing a media agency like MEC (now Wavemaker UK) pick up a Grand Prix for Morrison's in 2009 (https://lnkd.in/dRScvJDG) was properly inspiring.
It was a succesful brand idea, from inside the customer experience out - and it was delivered by a team of people busy resetting the role media agencies could play for their clients.
It remains a remarkable achievement by (amongst others) Stuart Sullivan-Martin, Ann Wixley, Verica Djurdjevic, Sarah Heyworth - and an example that remains all too isolated.
📖 New sources: if you'd never thought about strategy outside of advertising best practice, you might never have thought to switch into an entirely new category or use-case - but that's what Ovaltine won Gold for in 2011, and then Bailey's achieved at the end of the decade (https://lnkd.in/dAAaEzr6).
(A tip of the cap on that last one to - amongst others - Craig Mawdsley, Bridget Angear, Katie Mackay-Sinclair, Sheila Cunningham.)
👋 New opportunities: here I could mention M&C Saatchi London & MG OMD's harnessing of modern audience data and targeting techniques to successfully launch the 2021 Census but my favourite remains VCCP's ground-breaking sponsorship of the O2 for, well... O2 (https://lnkd.in/d8eRKYee).
To this day, there are few better examples of a brand leveraging a new partner so deeply and distinctively, to so genuinely infiltrate popular culture and generate mutual value. (Hats off to Andrew Perkins and the team in SW1.)
I could list out hundreds more, but you get the idea - without these bold leaps forward, we'd be infinitely poorer as an industry.
But there's still so much we don't know, so many people we've not heard from, so many tactics unproven or opportunities not taken. So cast your net wide for 2024 - it'll be worth it.
IPA (Institute of Practitioners in Advertising)Alexandra GreenLaurence Green
𝗧𝗛𝗘 "𝗜𝗡 𝗗𝗘𝗠𝗔𝗡𝗗" 𝗡𝗜𝗡𝗝𝗔 𝗪𝗢𝗥𝗞𝗦𝗛𝗢𝗣𝗦 𝗜𝗦 𝗕𝗔𝗖𝗞 𝗡𝗢𝗪 𝗗𝗨𝗘 𝗧𝗢 𝗣𝗢𝗣𝗨𝗟𝗔𝗥 𝗗𝗘𝗠𝗔𝗡𝗗❗
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𝗪𝗜𝗧𝗛 𝗕𝗢𝗡𝗨𝗦 𝗚𝗨𝗘𝗦𝗧 𝗦𝗣𝗘𝗔𝗞𝗘𝗥𝗦
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QR codes are quite powerful, yet criminally underutilized in our industry. I want to change that!
This week’s newsletter is the first of a two-part series diving deep into QR codes. We’ll examine why they’re so useful and examine use cases – both common and creative.
My favorite reason to use QR codes? Better payment attribution, which is essential for adopting an analytically-driven approach to communication strategy.
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1moI feel like I see these posts every couple of weeks. If you're in marketing, you're going to have to demonstrate your marketing tactics are working. How do you do that? Data. Easiest, most readily available tool to track and analyse data? Excel. The best marketers I know love a bit of excel! 🤓