The Marketing Millennials’ Post

Knowledge is only potential power. Action is power. In this Edition: --ACA Convention takeaways --How to Convert Knowledge to Action --How to use screen recording to level-up your work Subscribe to the EngageARM newsletter now!

Stop by and chat about #transit and our #stateofpublictransit survey with my teammates Michael Smith and Armin Rebihic!

If you have benefited from online teachers, then please consider voting for your favorite teacher, as part of the National Creators Award 2024. Some brilliant names in here Link to vote is in comments section below

In this episode of how fortunate I am to work with so many #innovative #transitnerds I admit I am jealous as I won’t be able to join our team at #aptatech. All you who are going stop by and see them and learn about our most excellent #transitdataplatform!

There is connecting online And there is connecting offline

As Jo says, pushing these frontiers is what the IPA Effectiveness Awards does so well. If you've a WARC account, here are a few of my personal favourites... 📣 New perspectives: having started in media in December 2006 with vague aspirations of becoming a strategist, seeing a media agency like MEC (now Wavemaker UK) pick up a Grand Prix for Morrison's in 2009 (https://lnkd.in/dRScvJDG) was properly inspiring. It was a succesful brand idea, from inside the customer experience out - and it was delivered by a team of people busy resetting the role media agencies could play for their clients. It remains a remarkable achievement by (amongst others) Stuart Sullivan-Martin, Ann Wixley, Verica Djurdjevic, Sarah Heyworth - and an example that remains all too isolated. 📖 New sources: if you'd never thought about strategy outside of advertising best practice, you might never have thought to switch into an entirely new category or use-case - but that's what Ovaltine won Gold for in 2011, and then Bailey's achieved at the end of the decade (https://lnkd.in/dAAaEzr6). (A tip of the cap on that last one to - amongst others - Craig Mawdsley, Bridget Angear, Katie Mackay-Sinclair, Sheila Cunningham.) 👋 New opportunities: here I could mention M&C Saatchi London & MG OMD's harnessing of modern audience data and targeting techniques to successfully launch the 2021 Census but my favourite remains VCCP's ground-breaking sponsorship of the O2 for, well... O2 (https://lnkd.in/d8eRKYee). To this day, there are few better examples of a brand leveraging a new partner so deeply and distinctively, to so genuinely infiltrate popular culture and generate mutual value. (Hats off to Andrew Perkins and the team in SW1.) I could list out hundreds more, but you get the idea - without these bold leaps forward, we'd be infinitely poorer as an industry. But there's still so much we don't know, so many people we've not heard from, so many tactics unproven or opportunities not taken. So cast your net wide for 2024 - it'll be worth it. IPA (Institute of Practitioners in Advertising) Alexandra Green Laurence Green

𝗧𝗛𝗘 "𝗜𝗡 𝗗𝗘𝗠𝗔𝗡𝗗" 𝗡𝗜𝗡𝗝𝗔 𝗪𝗢𝗥𝗞𝗦𝗛𝗢𝗣𝗦 𝗜𝗦 𝗕𝗔𝗖𝗞 𝗡𝗢𝗪 𝗗𝗨𝗘 𝗧𝗢 𝗣𝗢𝗣𝗨𝗟𝗔𝗥 𝗗𝗘𝗠𝗔𝗡𝗗❗ 𝗪𝗲❜𝗹𝗹 𝗴𝗼 𝘁𝗵𝗿𝗼𝘂𝗴𝗵: - The Best Facebook Business Settings to make sure you never get Disabled 🔥🔥 - How we Find the Perfect USP that Transforms our Ad Copy & Images into Qualified Inquiry Magnets 🔥🔥 - How we Steal the Targeting of Our Competitors, Trinity Targeting Method, 100M LLA Formulas 🔥🔥 - How to Close your Inquiries without Site Visits/Zoom Presentation 🔥🔥 𝗪𝗲❜𝗹𝗹 𝗲𝘃𝗲𝗻 𝗴𝗶𝘃𝗲 𝘆𝗼𝘂 𝗮𝗰𝗰𝗲𝘀𝘀 𝘁𝗼⠘ ✅ Our Winning Ads Canva Templates (Filled with 30+ Ads) ✅ Our Tried and Tested Detailed Targeting List on Google Sheet ✅ Live Breakdowns of 3 Conversations that I Closed + Inquiry Scripts till Close ✅ Attend the Next 3 Workshops for FREE 🤯 ✅ Get access to Recordings 🤯 𝗪𝗜𝗧𝗛 𝗕𝗢𝗡𝗨𝗦 𝗚𝗨𝗘𝗦𝗧 𝗦𝗣𝗘𝗔𝗞𝗘𝗥𝗦 💵 Philip Caldito - Teaching All About Law of Attraction! ⌚ WHEN: March 19-21 @1PM-4PM 📍 WHERE: Zoom & D'Cup Coffee Republic Pioneer Corner United and Brixton St., Pasig City 𝗖𝗢𝗠𝗠𝗘𝗡𝗧 ❞𝗡𝗥𝗘𝟯❞ 𝗕𝗘𝗟𝗢𝗪 𝗧𝗢 𝗦𝗘𝗖𝗨𝗥𝗘 𝗬𝗢𝗨𝗥 𝗦𝗣𝗢𝗧 𝗡𝗢𝗪❗ 👇

QR codes are quite powerful, yet criminally underutilized in our industry. I want to change that! This week’s newsletter is the first of a two-part series diving deep into QR codes. We’ll examine why they’re so useful and examine use cases – both common and creative. My favorite reason to use QR codes? Better payment attribution, which is essential for adopting an analytically-driven approach to communication strategy. Click here to subscribe: https://lnkd.in/gdvxnTJb

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