Noooooo…. I mean yes. Actually NO. We are hosting our free virtual Marketingland festival. There are over 3,500 marketers registered. Register here for free —> https://lnkd.in/gRW6S9Zf
No = the magic word for marketers, since everyone tells us how to do our job 🙂
Saying 'no' is an essential skill for marketers who want to focus on high-impact projects and avoid spreading themselves too thin. It's not about being difficult, but about being discerning and making intentional choices that drive results.
And 3 years later you get called to rebuild the implosion cuz ‘yes’ marketing agencies couldn’t deal with the Master’s demanding personality that needs NO sayers, and your brain 🧠 holds the ‘how to’ secret key 🔑 to success and know when to pull the trigger with a NO to make it work. 🤣🥴😅 #TrueStory 🙈
and that is them getting fired for saying no and watching the company behind them burn.
I'm chuckling because a 'No' from Marketing often leads to strong dare I say 'explosive' reactions. We have all seen businesses over-leverage marketing tactics as 'low-hanging fruit' revenue drivers to delay the inevitable: critical commercial strategy pivots or deep operational work needed to (re)align value delivery with changing consumer expectations and/or competitive realities. Willingness to embrace and effectively articulate the limitations of marketing in these scenarios is a super power all great marketers must develop.
📌 Reminder for you: No is a complete sentence.
I actually think you might be onto something here. Have you considered looking at it from a different perspective?
Timing matters when we say 'no.' Instead of defaulting to a 'no,' let's foster collaboration, listen actively, and find common ground through teamwork. How about saying, 'let's talk about it'? 🤝
Looks like someone can't make up their mind! Maybe they need a coin to flip? 😂
Marketer | Storyteller | Revenue Generator | Leader | Retirement Trainee
1moIt really depends on when they say “no.”🤷 Far too many say it at the wrong time. A default “No” never builds success. Collaboration, listening, agreement and teamwork do. How about…”let’s talk about it.” You can still say no. But an explanation builds trust and reduces the number of times you have to say no in the future. 🤷 But this post is getting exactly the comments/reaction I expected.