The Marketing Millennials’ Post

How Much Marketing Budget Do You Need? For B2B companies, it's recommended to allocate between 2% and 5% of your revenue to marketing. B2C companies often need to spend more, typically between 5% and 10%, due to the need to reach various customer segments through multiple channels. It's crucial to have clear, measurable marketing goals. Do you want more website visitors to take a specific action? If so, how many over what period? Are you aiming to attract customers to your store for a free sample or consultation? Define your ideal customers and set specific targets for how many you want to engage. Quarero Marketing Accelerator

I felt this in my bones. The only advantage the business and other non-marketers have over MarComs professionals is access to information. (which is huge) Reimagine a world where the business proactively works with its functions before the tactic of the day is due. Shifting minds and more importantly changing behaviors, starts with inclusive strategy planning. Proactive and responsive vs. reactive.

More often than not, I’ve heard clients start the conversation with blank statements like *I have done a little marketing. I know how things work* Imagine you’ve hired a talent as your marketing manager, who carries with them years of experience and yet you never allow them reach their full potential, because you think you know better? What a waste of capital and time. Stakeholders who do everything reach nowhere. If Hiring talent is an art, retaining them is a monumental task. There’s a thin line between the act of overseeing and interference. Know when to stop. Learn to take a step back. Let people do what they are hired for.

It's inevitable to take pictures of ads or campaigns that set an example of best practices (or not so good ones). Eventually, this practice becomes a part of your life and habits as a marketing professional.

Being a Marketer involves much more than meets the eye! Don't forget to prioritize your well-being, as your mental health is crucial. A few things I have been doing recently to help with my mental health is: - Going to bed early (7hr min) 💤 - Working out 🏋♂️ - Surrounding myself with plants 🌿 I'm eager to learn about your strategies for handling stress. What activities have you recently engaged in to enhance your psychological well-being? #MentalHealth #Marketing #Marketers #Anxiety #Stress #StressManagement #Advice #SelfImprovement

Maybe not with the iconic eye-roll, but... guilty as charged! 😅 One-person marketing teams might not create a symphony, but we can definitely drop some mean beatbox. This meme got me thinking about my favorite marketing mantra: "We're marketers, not magicians." 🎩✨ No matter how advanced AI gets, we can't conjure up leads, conversions, and sales from thin air. Marketing success will always depend on the total resources invested, including man-hours and budget. 🕒💰

Oof.. what a visual! Which do you prefer? "Spray and pray", as my former marketing professor used to say, or a more direct approach? #Marketing #DirectMarketing #MarketingStrategy

This shows how completely bonkers it is to market your product or service to everyone... nothing fell into the sales jar. 😭 If your marketing is falling flat, if you're marketing to everyone, you need my help. Let's take that 'everyone' and divide it up into smaller groups with shared characteristics. Us marketers call that market segmentation... and I promise it's a game-changer. Want to know more? DM me. #UnbolloxYourMarketing

I literally said this yesterday! Marketing requires understanding your audience: Their expectations, pain points and motivations. True marketing requires you to take a customer-first approach. You could have the most amazing product, but if you’re targeting “everyone” you’re targeting no one. No one comes because you built it! They come because you solve problems for them. Get crystal clear on how your product solves your ICPs problems better than your competitors and you’ll start to fill your #TOF. #productmarketing #marketing #ICP #segmentation #experience #lessons #audience #hiring #jobseeker

🚀 Marketing Missteps: Are You Missing the Mark? 🎯 In today's fast-paced world, reaching the right audience is more critical than ever. Check out this insightful video demonstrating what happens when you market to everyone. 🔍 Are you using the correct targeting? Age group? DMA (Designated Market Area)? Men? Women? Income Levels? Interests?? When you don't know how to market to those interested in your products, not marketing at all is the same as marketing to everyone. 📊 Let's optimize your strategy and ensure your marketing efforts hit the bullseye. Connect with me to learn more about tailored marketing solutions that drive real results. [email protected] #MarketingStrategy #TargetAudience #Sales #DigitalMarketing #MarketingTips #EffectiveAdvertising #ClientEngagement