The Marketing Millennials’ Post

Maybe not with the iconic eye-roll, but... guilty as charged! 😅 One-person marketing teams might not create a symphony, but we can definitely drop some mean beatbox. This meme got me thinking about my favorite marketing mantra: "We're marketers, not magicians." 🎩✨ No matter how advanced AI gets, we can't conjure up leads, conversions, and sales from thin air. Marketing success will always depend on the total resources invested, including man-hours and budget. 🕒💰

Look. Here's my tip for my marketers out there. Yes, this is real. It will never go away. Beset advice is to try to reframe it. People are exposed to marketing all day, of course they have ideas. Much like your ideas in a brainstorm, most of them will not be that great. But sometimes they are. A few of my best performing major campaigns were fully pitched by exactly this person. They were brilliant. And we never would have come up with them on our own. Making sure you encourage the flow of ideas increases your shots on goal. So, listen to the pitch. Use it to improve your own, or zone out, but don't be mean about it. That'll kill the inflow of ideas. Be supportive.

I felt this in my bones. The only advantage the business and other non-marketers have over MarComs professionals is access to information. (which is huge) Reimagine a world where the business proactively works with its functions before the tactic of the day is due. Shifting minds and more importantly changing behaviors, starts with inclusive strategy planning. Proactive and responsive vs. reactive.

More often than not, I’ve heard clients start the conversation with blank statements like *I have done a little marketing. I know how things work* Imagine you’ve hired a talent as your marketing manager, who carries with them years of experience and yet you never allow them reach their full potential, because you think you know better? What a waste of capital and time. Stakeholders who do everything reach nowhere. If Hiring talent is an art, retaining them is a monumental task. There’s a thin line between the act of overseeing and interference. Know when to stop. Learn to take a step back. Let people do what they are hired for.

Love this. I've encouraged clients to adopt more targeted marketing methods. According to the 2023 Social Media Marketing Industry Report, 86% of marketers reported increased exposure, 76% saw higher traffic, 64% generated leads, 56% developed loyal fans, and 55% improved sales through social media marketing. While social media marketing continues to yield positive results, it's crucial to stay updated with the evolving landscape of technology.

Effective marketing starts with knowing who to reach, not just how many.

When you market to everyone, you market to no one. The most important rule in marketing! Are you speaking laser-focused to your target group? Perhaps that's the reason why your marketing is not working! We are the number one social media booster and focus on your customers. Quarero Marketing Accelerator

Great demo of what we talked about on Target Audience Definition. Let's continue filtering our audience till we can anticipate their next step and hit the right selling point 🪝

Unlock your marketing potential by defining your target audience and speaking their language. Craft messages that resonate with their needs and desires, and watch your engagement soar, boosting sales and ROI!

There will never be a large enough budget, team, bank of time or creativity to effectively target "everyone". In theory, yes, everyone can make use of a particular product or service, but who is the BEST fit to buy? Those are the people we want to pay attention to and make sure they're paying close attention to us! I love the analogy of butter on toast : we only have so much butter for our piece of bread, let's make sure we concentrate well enough that we get a good bite, otherwise we end up with dry, stale bread. Concentrating your efforts will always be a step in the right direction! #digitalmarketing #smallbusiness #marketingstrategy