📈 The 2024 Oscars ratings see its biggest viewership in 4 years 📈 Let's get into it:👇 🚀 Just over a week has passed but the numbers are in. According to Nielsen, Hollywood's biggest night was the most-watched network awards show since February 2020. Not bad, not bad. 🚀 The 96th annual Academy Awards ceremony totaled 19.5 million people watching and earned a 3.8 rating in the adults demographic aged 18-49, up from 18.8 million just a year ago but missed 2023's 4.0 rating assigned to the same group. 🚀 As you might expect, viewership peaked in the final half hour - which saw Ryan Gosling perform "I'm Just Ken" from the film "Barbie," and Cillian Murphy win best actor for "Oppenheimer," while Oppenheimer's director, Christopher Nolan, also took home best director honors. So how do these numbers compare to previous years? 🎥 Believe it or not, the Academy Awards was frequently the second most-watched television program of the year behind only the Super Bowl. That was until 2018 when the Oscars telecast had fallen under 30 million viewers for the very first time in its prestigious history. 🎥 Since its 2014 peak with 43.7 million watching, viewership of the Academy Awards has declined steadily to 26.5 million in 2018, then went back up to 29.6 million in 2019, and 23.6 million in 2020. The bottom fell out with the pandemic-diminished show in 2021, seen by a mere 9.85 million. Viewership rebounded in 2022 — the year of "the Slap" — with 16.6 million. Oh the slappp 👋. 🎥 Movies, actors & directors shouldn't take full blame for dwindling numbers either. Many analysts agree that the generational shift to streaming as well as other forms of media are responsible for gutting broadcast television viewership, with few live events other than the Super Bowl drawing the massive audiences they once did. #media #movies #oscars #oscar2024 #oppenheimer #barbie #hollywood #academyawards #streaming
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Delve into the reality of Hollywood with A Hot Set's latest article. Explore the behind-the-scenes dynamics shaping the entertainment industry. Read more below. #entertainment #news
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🏆 The 2024 Emmy Awards: Unveiling the Economic Powerhouse Behind Television's Glitziest Night As we approach the 75th Primetime Emmy Awards on January 15, 2024 — there's a lot more to look forward to than just the red carpet and the award presentations. 🚀 Economic Impact: While we enjoy the spectacle and root for our favorite shows and stars, it's worth considering the Emmys' broader economic impact. This event is a significant economic driver, not just an artistic celebration. Major networks like HBO, Netflix, and Prime Video & Amazon Studios spend millions on Emmy campaigns, highlighting the high stakes. This investment is not just about prestige but also about enhancing brand value and attracting more subscribers with award-winning content in a highly competitive market. 💰 The Price of Prestige: Each Emmy statuette, a symbol of excellence, costs around $400 to make. According to Yahoo Finance, in 2022, with 118 categories, the Television Academy's investment in statuettes alone was over $47,200, not including categories with multiple winners. More than just the glitz, winning an Emmy can lead to significant salary increases for actors, creators, and crew. For instance, the cast of "Succession" saw their pay rise from less than $100,000 per episode to $300,000-$350,000 in later seasons, a bump partially attributed to the show's Emmy success. 📅 A Shift in Schedule: Marking a significant deviation, the Emmys are happening in January instead of their traditional September slot. The reason? The Hollywood writers and actors’ strikes have necessitated this shift and had far-reaching effects, including on the local economy. 🌃 Boosting Local Economies: Events like the VMAs and Emmys are estimated to bring around $50 million to LA County, underscoring their role in spurring tourism and local business revenue. (Business Chief). 📺 Spotlight on Nominees: This year, HBO's "Succession" leads with astonishing 14 acting nominations, followed closely by "The Last of Us" and "The White Lotus". In comedy, "Ted Lasso" receives numerous nods, showcasing the diversity and talent in the industry. 🎥 The Emmys 2024 What to Watch Out For - in less than 60 seconds. 🧐 Lastly a Fun Fact: Statuettes remain the property of the Academy of Television Arts & Sciences and winners are forbidden to sell them. In 2016, a federal judge blocked the sale of Whitney Houston’s 1986 Emmy. #Emmys2024 #EconomicImpact #TelevisionIndustry #MediaTrends #tv
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Ever wondered how Hollywood's biggest night, the Oscars, made its swift TV debut in 1953? As we celebrate the triumphs at the Oscars today, let's rewind to 1953, the year Hollywood and television had a 'shotgun wedding'—a swift and unexpected union that forever changed the landscape of the Academy Awards. In the embrace of TV cameras and dazzling lights, the Oscars stepped onto the small screen, marking a transformative moment in the history of this iconic ceremony. With a budget of a quarter of a million dollars, the telecast of the 25th Academy Awards reached an astounding 34 million viewers. The infusion of TV cameras, zoomer lenses, and monitoring screens inside the venue signaled a seismic shift, ushering in a new era for the Oscars. The dazzling glamour of Hollywood's elite faced the unrehearsed gaze of television. In the subsequent years, television's impact deepened, with about 40 million viewers tuning in by the second year, broadcasted through channels like American Broadcasting Company (ABC), Columbia Broadcasting System (CBS), and National Broadcasting Company (NBC), becoming vibrant conduits to audiences. As the small screen brought stars closer to the audience, the Oscars evolved from a majestic spectacle to a more intimate, dynamic event. Today, the Oscars gracefully navigate the ever-changing media landscape, adapting to the era of streaming platforms and diverse media consumption. The challenge of retaining audiences becomes an exciting journey of innovation. This evolution reflects a constant effort to stay relevant and captivate the attention of a dynamic and fractured media landscape. Here's to the enduring influence of television on this iconic Hollywood affair. At MediaGuru, we embrace the positive transformations in media with every step. Drop a comment below and share your favorite win from last night's Oscars. #MediaGuru #broadcasting #academyawards #oscars2024 #mediaandentertainment
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What ingredients make a successful entertainment format recipe? > Stakes The stakes in entertainment formats are often driven by two goals - to win a prize of monetary value or to complete a personal challenge. For the biggest stakes you can't argue with offering a life changing cash prize to the winner. But it's not just a case of 'the more money at stake the better the show’. Remember Simon Cowell's Red or Black anyone? That's where creating the show format comes in, making sure it has the right blend of storytelling elements and creative pizazz to create authentic moments of tension and drama from what's at stake. The hugely successful business reality competition show The Apprentice is a perfect example of a high stakes format, how it cleverly mixes monetary, personal and opportunity stakes for the contestants that ripple throughout each episode and across the whole season. Would love to hear your thoughts, particularly if you can think of any high-stake moments from your favourite entertainment shows. Please do share in the comments. #highstakes #entertainment #tv #youtube #shows #formats #socialfirst #digital #content #video #competition #gameshows #quizshows #realitytv
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𝗨𝗻𝗹𝗼𝗰𝗸𝗶𝗻𝗴 𝗧𝗩 𝗠𝗮𝗴𝗶𝗰: 𝗧𝗵𝗲 𝗣𝗼𝘄𝗲𝗿 𝗼𝗳 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴! Ever wondered how a TV show's success hinges on strategic positioning? Dive into the world of captivating television! 🌠 🔍 𝗪𝗵𝗮𝘁'𝘀 𝗕𝗿𝗲𝘄𝗶𝗻𝗴 A top UK media house faced a challenge: strategically position a new TV show to captivate diverse audiences. What did it take to hit the mark? 🔬 𝗢𝘂𝗿 𝗜𝗻𝘀𝗶𝗱𝗲𝗿 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 Jasper Colin delved deep into audience preferences and tested multiple positioning strategies. The game plan? A mystery until you read more! 🚀 𝗧𝗲𝗮𝘀𝗲𝗿 𝗔𝗹𝗲𝗿𝘁 Our strategic roadmap paved the way for success, crafting intrigue, excitement, and emotional connections. But there's more behind the scenes! 💡 𝗨𝗻𝗹𝗼𝗰𝗸 𝘁𝗵𝗲 𝗦𝗲𝗰𝗿𝗲𝘁𝘀 The results were beyond expectations! How did strategic positioning elevate the show's success? The answers lie within the report below! Get ready to uncover the secrets of captivating TV! 📺 #Jaspercolin #Datatodecision #TVShowPositioning #strategicinsights #CuriousToKnow #mediaentertainment #casestudy #broadcasting #tvproduction #tvshows #mediainsights
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Question of the Week: Where to Find Cheap Walt Disney World Tickets? Are you looking everywhere online trying to figure out where to find discount tickets to Disney World? Well look no further! Walt Disney World houses some of the most popular theme parks in the world. It can be a bit daunting to try and find cheap tickets, but it doesn’t have to be. In this podcast, I’ll show you how to get the cheapest Disney World tickets from legit places! https://lnkd.in/en_y7Ed6
Theme Park Hipster Show: Where to Find Cheap Disney World Tickets (Episode 107)
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The first quarter of 2024 was ITVX's best ever, with 896 million streams across the service from 1st January to 31st March - an increase of 12% on Q1 last year. 📮 It was a significant quarter for Drama, receiving 273 million streams which is up by nearly a quarter on this point last year (+24%) with 24 million streams for Mr Bates vs The Post Office. 🏉 In Sport, the Six Nations was streamed over 16 million times, the most ever for the tournament on ITVX, and up by more than 3 million streams vs last year. 💖 In Reality, new series Love Island All Stars was streamed over 100 million times on ITVX this quarter, making it the number 1 series across all genres this year. Whilst new to ITV, Celebrity Big Brother was streamed 17.5 million times. 👄 Olivia Attwood: The Price of Perfection is the biggest factual series on ITVX so far this year. It has been streamed 5.4m times making it ITVX’s biggest ever fact-ent title. For more insights and ways you can use ITVX to target your chosen audience visit: https://lnkd.in/eUCz5_Gj #ITVX
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The Show Must Go On! (Part 2) In every challenge lies opportunity and it has become clear to me that diversification of my content distribution channels and focus on my unique contributions to the filmmaking landscape are the best opportunities to pivot. Based on the conversations I have been privy to, the collective hope of the industry regarding the departure of Amazon Prime from Africa is that it will catalyze innovation and self-reliance. Nollywood's superpower is overcoming constraints through creativity and resilience so we are uniquely positioned to navigate this new landscape. This could mean a stronger focus on local and regional streaming platforms, which, though smaller in reach, offer greater flexibility and alignment with Nollywood's creative ambitions. It could also spur the industry to explore new funding models, distribution channels, and collaborative ventures that could pave the way for a more sustainable and self-sufficient future. Moreover, this moment might encourage us to reevaluate the value and power of African storytelling in the global landscape, prompting both creators and audiences to champion homegrown platforms that understand and celebrate the nuances of African narratives. In doing so, Nollywood could lead by example, showing that the heart of cinema lies not in the size of its platform but in the depth of its stories and the passion of those who bring them to life. I’ll be sharing the ways my company Blush + Slate is adapting to recent changes in the industry over a series of posts in the hopes that they help my colleagues in the industry navigate these uncertain waters. Our resilience and ingenuity which have long been Nollywood's hallmark will undoubtedly come to the fore, ensuring that the show, indeed, goes on.
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Hulu's Only Murders in the Building Is Making the Leap to ABC Screenshot: Hulu The enigma of “Who killed Tim Kono?” is coming to ABC. Emmy-nominated Hulu Original drama bid Only Murders successful the Building is the latest rubric to displacement from streaming to broadcast, with the archetypal 3 episodes of play 1 arriving successful aboriginal 2024. “Even AI Rappers are Harassed by Police” | AI Unlocked According to an ABC property release, the archetypal 3 episodes of Only Murders—which stars Steve Martin, Martin Short, and Selena Gomez arsenic New York City neighbors who commencement a true-crime podcast investigating a execution enigma successful their upscale flat building—will get Tuesday, January 2 starting astatine 9 p.m. The remainder of play 1 volition parcel retired January 9 (episodes 4-6), 16 (episodes 7-9), and 23 (episode 10). Only Murders successful the Building precocious streamed its 3rd play connected Hulu, with a 4th connected the way. This strategy of networks airing shows from their affiliated streamers is thing new—Disney+ Marvel bid Ms. Marvel made its broadcast debut connected ABC successful August, and CBS aired the archetypal 2 episodes of Paramount+ bid Star Trek: Strange New Worlds to observe Star Trek Day successful September. What’s antithetic is that Only Murders is making the leap successful a clip erstwhile the WGA and SAG-AFTRA onslaught has ended, truthful it feels similar determination could beryllium much astatine involvement present than trying to capable vacant clip slots connected ABC, though there’s crushed to marque up fixed each the strike-related accumulation delays. At the precise least, anyone who becomes addicted to Only Murders (try not to go addicted, honestly) request lone motion up for Hulu to binge more. https://ift.tt/tBjO9YP
Hulu's Only Murders in the Building Is Making the Leap to ABC Screenshot: Hulu The enigma of “Who killed Tim Kono?” is coming to ABC. Emmy-nominated Hulu Original drama bid Only Murders successful the Building is the latest rubric to displacement from streaming to broadcast, with the archetypal 3 episodes of play 1 arriving successful aboriginal 2024. “Even AI Rappers are Ha...
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Marketing & Social Media Consultant | Publishes Reeling & Dealing: A Film Marketing Substack | 15+ years' experience in Entertainment, Leisure, Hospitality, F&B🍸 (tri-lingual 🇬🇧🇫🇷🇮🇹)
A common misconception is that Gen-Z aren't interested in awards shows like The Oscars... but the numbers tell a different story ⤵️ It's not that the awards don't float their boat, just that the way they engage and consume is radically different than previous generations and the TV broadcasters and awards organisers haven't fully caught up with the drastically altered media landscape.... I took a dive into the recent National Research Group's findings based on their March 2024 study on young audiences and awards show engagement to pull out the juicy facts... For the full report I'm popping the link in the comment... #cinemamarketing #entertainmentindustry
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