The Sales & Marketing Partnership Ltd’s Post

You are a brand that has a mission-driven desire to progress the category and provide consumers with a better solution. You’ve created an innovative brand and your honest, authentic story is resonating with consumers and the online community you’re building appreciate your David vs Goliath mentality. Now you want to build on this and expand into the major retailers, but you’re stuck. You don’t have the contacts, time or expertise to position your product to hit the key points retailers will be looking for and its really frustrating. Here are a few tips: • Start by visiting a few stores to make sure you fully understand the category in each of your target retailers, take some photos, (try not to get thrown out). • Understand the dynamics of the category - what motivates shoppers, how the category is structured, for example good, better, best. • Who are your key competitors, which ones should your brand replace? Retailers don’t have elastic walls. • How will your brand add value? I had the pleasure of working Method Products, helping them to establish a multi-£m's business with the UK’s leading multiple retailers so know what it takes. Connect and let me know what your key challenges are, I’d be happy to help. #founders #founder #consumergoods #fmcg #cofounders

You are a brand that has a mission-driven desire to progress the category and provide consumers with a better solution. You’ve created an innovative brand and your honest, authentic story is resonating with consumers and the online community you’re building appreciate your David vs Goliath mentality. Now you want to build on this and expand into the major retailers, but you’re stuck. You don’t have the contacts, time or expertise to position your product to hit the key points retailers will be looking for and its really frustrating. Here are a few tips: • Start by visiting a few stores to make sure you fully understand the category in each of your target retailers, take some photos, (try not to get thrown out). • Understand the dynamics of the category - what motivates shoppers, how the category is structured, for example good, better, best. • Who are your key competitors, which ones should your brand replace? Retailers don’t have elastic walls. • How will your brand add value? I had the pleasure of working Method Products, helping them to establish a multi-£m's business with the UK’s leading multiple retailers so know what it takes. Connect and let me know what your key challenges are, I’d be happy to help. #founders #founder #consumergoods #fmcg #cofounders

You are a brand that has a mission-driven desire to progress the category and provide consumers with a better solution. You’ve created an innovative brand and your honest, authentic story is resonating with consumers and the online community you’re building appreciate your David vs Goliath mentality. Now you want to build on this and expand into the major retailers, but you’re stuck. You don’t have the contacts, time or expertise to position your product to hit the key points retailers will be looking for and its really frustrating. Here are a few tips: • Start by visiting a few stores to make sure you fully understand the category in each of your target retailers, take some photos, (try not to get thrown out). • Understand the dynamics of the category - what motivates shoppers, how the category is structured, for example good, better, best. • Who are your key competitors, which ones should your brand replace? Retailers don’t have elastic walls. • How will your brand add value? I had the pleasure of working Method Products, helping them to establish a multi-£m's business with the UK’s leading multiple retailers so know what it takes. Connect and let me know what your key challenges are, I’d be happy to help. #founders #founder #consumergoods #fmcg #Cofounders

You are a brand that has a mission-driven desire to progress the category and provide consumers with a better solution. You’ve created an innovative brand and your honest, authentic story is resonating with consumers and the online community you’re building appreciate your David vs Goliath mentality. Now you want to build on this and expand into the major retailers, but you’re stuck. You don’t have the contacts, time or expertise to position your product to hit the key points retailers will be looking for and its really frustrating. Here are a few tips: • Start by visiting a few stores to make sure you fully understand the category in each of your target retailers, take some photos, (try not to get thrown out). • Understand the dynamics of the category - what motivates shoppers, how the category is structured, for example good, better, best. • Who are your key competitors, which ones should your brand replace? Retailers don’t have elastic walls. • How will your brand add value? I had the pleasure of working Method Products, helping them to establish a multi-£m's business with the UK’s leading multiple retailers so know what it takes. Connect and let me know what your key challenges are, I’d be happy to help. #founders #founder #consumergoods #fmcg #cofounders

You are a brand that has a mission-driven desire to progress the category and provide consumers with a better solution. You’ve created an innovative brand and your honest, authentic story is resonating with consumers and the online community you’re building appreciate your David vs Goliath mentality. Now you want to build on this and expand into the major retailers, but you’re stuck. You don’t have the contacts, time or expertise to position your product to hit the key points retailers will be looking for and its really frustrating. Here are a few tips: • Start by visiting a few stores to make sure you fully understand the category in each of your target retailers, take some photos, (try not to get thrown out). • Understand the dynamics of the category - what motivates shoppers, how the category is structured, for example good, better, best. • Who are your key competitors, which ones should your brand replace? Retailers don’t have elastic walls. • How will your brand add value? I had the pleasure of working Method Products, helping them to establish a multi-£m's business with the UK’s leading multiple retailers so know what it takes. Connect and let me know what your key challenges are, I’d be happy to help. #founders #founder #consumergoods #fmcg #cofounders

You are a brand that has a mission-driven desire to progress the category and provide consumers with a better solution. You’ve created an innovative brand and your honest, authentic story is resonating with consumers and the online community you’re building appreciate your David vs Goliath mentality. Now you want to build on this and expand into the major retailers, but you’re stuck. You don’t have the contacts, time or expertise to position your product to hit the key points retailers will be looking for and its really frustrating. Here are a few tips: • Start by visiting a few stores to make sure you fully understand the category in each of your target retailers, take some photos, (try not to get thrown out). • Understand the dynamics of the category - what motivates shoppers, how the category is structured, for example good, better, best. • Who are your key competitors, which ones should your brand replace? Retailers don’t have elastic walls. • How will your brand add value? I had the pleasure of working Method Products, helping them to establish a multi-£m's business with the UK’s leading multiple retailers so know what it takes. Connect and let me know what your key challenges are, I’d be happy to help. #founders #founder #consumergoods #fmcg #Cofounders

You are a brand that has a mission-driven desire to progress the category and provide consumers with a better solution. You’ve created an innovative brand and your honest, authentic story is resonating with consumers and the online community you’re building appreciate your David vs Goliath mentality. Now you want to build on this and expand into the major retailers, but you’re stuck. You don’t have the contacts, time or expertise to position your product to hit the key points retailers will be looking for and its really frustrating. Here are a few tips: • Start by visiting a few stores to make sure you fully understand the category in each of your target retailers, take some photos, (try not to get thrown out). • Understand the dynamics of the category - what motivates shoppers, how the category is structured, for example good, better, best. • Who are your key competitors, which ones should your brand replace? Retailers don’t have elastic walls. • How will your brand add value? I had the pleasure of working Method Products, helping them to establish a multi-£m's business with the UK’s leading multiple retailers so know what it takes. Connect and let me know what your key challenges are, I’d be happy to help. #founders #founder #consumergoods #fmcg #Cofounders

You are a brand that has a mission-driven desire to progress the category and provide consumers with a better solution. You’ve created an innovative brand and your honest, authentic story is resonating with consumers and the online community you’re building appreciate your David vs Goliath mentality. Now you want to build on this and expand into the major retailers, but you’re stuck. You don’t have the contacts, time or expertise to position your product to hit the key points retailers will be looking for and its really frustrating. Here are a few tips: • Start by visiting a few stores to make sure you fully understand the category in each of your target retailers, take some photos, (try not to get thrown out). • Understand the dynamics of the category - what motivates shoppers, how the category is structured, for example good, better, best. • Who are your key competitors, which ones should your brand replace? Retailers don’t have elastic walls. • How will your brand add value? I had the pleasure of working Method Products, helping them to establish a multi-£m's business with the UK’s leading multiple retailers so know what it takes. Connect and let me know what your key challenges are, I’d be happy to help. #founders #founder #consumergoods #fmcg #Cofounders

You are a brand that has a mission-driven desire to progress the category and provide consumers with a better solution. You’ve created an innovative brand and your honest, authentic story is resonating with consumers and the online community you’re building appreciate your David vs Goliath mentality. Now you want to build on this and expand into the major retailers, but you’re stuck. You don’t have the contacts, time or expertise to position your product to hit the key points retailers will be looking for and its really frustrating. Here are a few tips: • Start by visiting a few stores to make sure you fully understand the category in each of your target retailers, take some photos, (try not to get thrown out). • Understand the dynamics of the category - what motivates shoppers, how the category is structured, for example good, better, best. • Who are your key competitors, which ones should your brand replace? Retailers don’t have elastic walls. • How will your brand add value? I had the pleasure of working Method Products, helping them to establish a multi-£m's business with the UK’s leading multiple retailers so know what it takes. Connect and let me know what your key challenges are, I’d be happy to help. #founders #founder #consumergoods #fmcg #Cofounders

You are a brand that has a mission-driven desire to progress the category and provide consumers with a better solution. You’ve created an innovative brand and your honest, authentic story is resonating with consumers and the online community you’re building appreciate your David vs Goliath mentality. Now you want to build on this and expand into the major retailers, but you’re stuck. You don’t have the contacts, time or expertise to position your product to hit the key points retailers will be looking for and its really frustrating. Here are a few tips: • Start by visiting a few stores to make sure you fully understand the category in each of your target retailers, take some photos, (try not to get thrown out). • Understand the dynamics of the category - what motivates shoppers, how the category is structured, for example good, better, best. • Who are your key competitors, which ones should your brand replace? Retailers don’t have elastic walls. • How will your brand add value? I had the pleasure of working Method Products, helping them to establish a multi-£m's business with the UK’s leading multiple retailers so know what it takes. Connect and let me know what your key challenges are, I’d be happy to help. #founders #founder #consumergoods #fmcg #Cofounders