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Today’s marketing landscape is more fragmented than ever. Like consumer brands, business brands are looking to stand out in a crowded and competitive marketplace, making marketing tactics like streaming ads, influencers and humorous spots more appealing. Kimeko McCoy reports on #marketing https://lnkd.in/eY8Bmtt2

Are commerce and marketing the same thing now? Has it always been thus? Nearly half of social media users have used influencers in their purchase journey … the amount of personal purchases related to podcast ad insertions is a testament to this! #MarketingStrategy #CustomerJourney #InfluencerMarketing #ConsumerEngagement

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Selecting the Ultimate Platforms for E-commerce Success When it comes down to choosing where to play in the vast world of social media for your e-commerce brand, some platforms are non-negotiable. Here’s the lowdown: ✅ Instagram & Facebook: These are your bread and butter. Their vast user base, integrated shopping features, and dynamic ad systems make them perfect for driving sales and building relationships. Plus, collaborating with influencers here can boost your visibility like nowhere else. ✅ TikTok: If you haven’t ventured into TikTok yet, now’s the time. This platform’s power lies in its ability to make products go viral through short, engaging videos. Combine this with TikTok Shop, and you've got yourself a direct pipeline to increased views and sales. It’s a vibrant marketplace for real-time customer engagement that can translate into immediate sales. ✅ Amazon Posts: This underutilized feature within Amazon is a game-changer for product visibility. It allows you to create a social media-like feed, showcasing your products in a more engaging context. This can drive significant traffic to your product pages with minimal effort, leveraging the vast Amazon shopper base for free! 👉 Next up: We'll dive into the art of creating content that not only draws the eye but compels your audience to act. Have you found success on these platforms, or are there others you swear by? Let's get the conversation going in the comments. And don’t forget to follow for more deep dives into each platform's unique advantages! #smm #marketing #socialmediamarketing #instagram #promotion

Is pouring money into social media ads still worth it in 2024, or is there a better way to boost your business? 🤑 I recently had a really productive discussion with Adam Smith from Pink Leopard agency 🐾 . We both agreed that investing in paid ads makes sense, but it's not the silver bullet for long-term success. You should also focus on other strategies. Thanks to Apple's privacy updates, platforms like Meta now need explicit permission to track users, which has transformed ad performance. Now, significant results from social media advertising require larger investments—often beyond the reach of many small business owners. So, what's our approach at Trendt.me when we help our e-commerce clients? We're thinking outside the traditional ad box: ▶ Partnering with local businesses to explore ad space on their websites ▶ Working with influencers who align with our brand values ▶ Running engaging giveaway competitions on social media platforms ▶ Creating compelling lead magnets to build our email lists The worst trap? Falling into the “they’re doing it so I should too” mindset in online advertising. It's about working smarter, not just harder. What are your thoughts on the shifting landscape of social media ads? Adjusting or sticking to the old ways? Join the discussion below! For more insights and Adam Smith’s recommendations on navigating these changes, watch the video linked here! #growthmarketing #ecommerce #d2c

📢 Calling all DTC brands! 🚀 Ready to skyrocket your Facebook Ads performance in 2024? 💥 Check out our latest article for the ultimate guide to best practices! 📖 Learn how to optimize targeting, create compelling ad creative, and boost conversions. 🎯 Don't miss out on these game-changing strategies! ✨ #FacebookAds #DTCbrands #DigitalMarketing #Advertising #SocialMediaMarketing #ROI #Conversions #Targeting #AdCreative #MarketingTips

My new Blog is out with the Topic Navigate the New Normal: Explore How Digital Marketing Trends are Revolutionizing Consumer Habits! 🚀🛍️ . . Blog link https://lnkd.in/d9AaRd2e . . Please find the link to the article on this topic https://lnkd.in/dVf8KXgg . Here is the link to a YouTube video related to this topic." https://lnkd.in/dUpD8kUy . . #DigitalShift2024 #MarketingRevolution #ConsumerInsights #DigitalTrendsImpact #EngageWithInnovation #SEOStrategy #BrandEngagement #OnlineBehavior #Trendsetters #MarketingAnalytics #UserExperience #DigitalAdaptation #SocialMediaInsight #EcommerceEvolution #ContentMarketingTips #InfluencerEffect #TechSavvyShopping #VirtualRealityMarketing #AIinMarketing #CustomerConnect #HashtagTrendsetter

𝘋𝘪𝘥 𝘺𝘰𝘶 𝘬𝘯𝘰𝘸 𝘵𝘩𝘢𝘵 𝘱𝘳𝘰𝘥𝘶𝘤𝘵𝘴 𝘸𝘪𝘵𝘩 𝘸𝘦𝘭𝘭-𝘦𝘹𝘦𝘤𝘶𝘵𝘦𝘥 𝘱𝘳𝘦-𝘭𝘢𝘶𝘯𝘤𝘩 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘦𝘴 𝘴𝘦𝘦 𝘶𝘱 𝘵𝘰 𝘢 3𝘹 𝘪𝘯𝘤𝘳𝘦𝘢𝘴𝘦 𝘪𝘯 𝘪𝘯𝘪𝘵𝘪𝘢𝘭 𝘴𝘢𝘭𝘦𝘴? Have you ever wondered how much impact sneak peeks and teasers could have on your product launch success? Imagine this: the power of anticipation turning potential customers into eager buyers, all while leveraging simple, yet powerful strategies. Building excitement can create a wildfire effect, captivating your audience and ensuring your new product doesn't just launch—it soars. Here’s how to ignite that buzz: 1. 𝗣𝗿𝗲-𝗢𝗿𝗱𝗲𝗿 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀: Engage your audience by giving them exclusive access to pre-order your upcoming product. Platforms like Amazon or your own e-commerce site can be perfect for this. 2. 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀: Utilize your social media channels to drop teasers, behind-the-scenes content, and sneak peeks to keep your followers on the edge of their seats. 3. 𝗧𝗲𝘅𝘁 𝗠𝗲𝘀𝘀𝗮𝗴𝗲 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀: Offer your subscribers exclusive sneak peeks or special discounts through SMS to cultivate urgency and FOMO. 4. 𝗘𝗺𝗮𝗶𝗹 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀: Send tantalizing teaser emails with little clues or glimpses of what’s coming to stir curiosity and drive engagement. 5. 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗢𝘂𝘁𝗿𝗲𝗮𝗰𝗵: Team up with influencers in your industry to amplify the pre-launch hype and extend your reach. 6. 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗲𝗱 𝗟𝗶𝘀𝘁𝗶𝗻𝗴𝘀: Make sure your product listings are fine-tuned for search engines and platforms like Amazon to boost visibility and sales from the get-go. By strategically implementing these pre-launch tactics, you can turn the launch of your new product into a highly anticipated event that maximizes excitement and sales #PreOrderCampaigns #SocialMediaCampaigns #TextMessageCampaigns #EmailCampaigns #InfluencerOutreach #OptimizedListings 📥 save it for later 💬 comment with your thoughts ♻️ repost if this was helpful. 1. Scroll to the top. 2. Follow Swatasiddha Majumdar to never miss a post. PS: If you struggle with writing your first post on LinkedIn, try ReachifyMe for free. https://lnkd.in/gfbejktC

🚀 6 Types of Advertising in Search Engine Marketing 🔍 In today's digital landscape, ensuring your business is discoverable online is crucial—especially since 60% of customers' journeys begin with a search engine! 🌐 Here are six effective types of advertising that can elevate your search engine marketing strategy, regardless of your business size or industry: 1️⃣ Search Engine Ads (PPC) Pay-per-click (PPC) advertising allows you to bid for ad placements on search engines. The goal? To appear on the first page, ideally at the top! With the top five results capturing nearly 70% of clicks, investing in PPC can significantly boost your visibility and traffic. 📈💰 2️⃣ Influencer Advertising Consumers crave authenticity, and influencers provide just that! With 69% of consumers finding influencers trustworthy, partnering with them can help you reach a wider audience through genuine endorsements. Shift away from "salesy" content and embrace lo-fi, influencer-driven campaigns for better engagement. 🤳✨ 3️⃣ Social Media Advertising Understanding your target audience is key to successful social media ads. By leveraging detailed demographics and interests, you can create highly targeted campaigns that resonate with potential customers. Plus, social media platforms offer precise measurement tools to refine your strategies over time! 📊📱 4️⃣ Video Advertising Video content is king! Websites featuring videos see higher conversion rates (4.8% vs. 2.9%), and social media posts with video generate twice as much engagement. Capture attention quickly—47% of a video's value is delivered in the first 10 seconds! 🎥🔥 5️⃣ Email Advertising Stay connected with existing customers through email marketing! Inform them about upcoming sales, remind them of abandoned carts, or entice them with exclusive coupons. Building and maintaining an email list takes effort but pays off by driving repeat business and customer loyalty. 📧❤️ 6️⃣ Direct Mail Advertising Don’t underestimate the power of traditional mail! With 90% of consumers engaging with promotional mail, direct mail remains an effective way to reach potential customers. Combining direct mail with digital strategies can increase ROI by up to 60%, making it a valuable addition to your marketing mix. 📬📈 By incorporating these advertising types into your search engine marketing strategy, you can enhance visibility, engage authentically, and drive conversions effectively! #SearchEngineMarketing #DigitalAdvertising #PPC #InfluencerMarketing #SocialMediaAds #VideoMarketing #EmailMarketing #DirectMail #BusinessGrowth #MarketingStrategy #BizOut7

📢 Calling all DTC brands! 🚀 Ready to skyrocket your Facebook Ads performance in 2024? 💥 Check out our latest article for the ultimate guide to best practices! 📖 Learn how to optimize targeting, create compelling ad creative, and boost conversions. 🎯 Don't miss out on these game-changing strategies! ✨ #FacebookAds #DTCbrands #DigitalMarketing #Advertising #SocialMediaMarketing #ROI #Conversions #Targeting #AdCreative #MarketingTips