The Shelf Influencer Marketing Agency’s Post

The most popular thing to do on TikTok is find funny/entertaining videos, according to the Digital 2024: Global Overview Report. And YouTube algos are driven by the type of content with which a user engages. 🤔 This is another great example of the difference in time spent on platforms drive by the individual interests 🦄 of the user (the interest graph) verses platforms that display from people and brands the user is connected to in some way (social graph).

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