Thece’s Post

“Advergames, defined as digital games “specifically designed for a brand with the aim of conveying an advertising message” (de la Hera, 2019), allow for the delivery of persuasive messages in an interactive and playful environment.” This unique medium provides “an alternative advertising channel to traditional media that are commonly saturated by advertising formats.” While many brands have identified games as an excellent medium to reach and engage consumers in a new way, the budgets required to create such games are often out of reach for many. At PlaySpark we allow brands to create their own branded games for free and drive more #traffic and increase #retention across their audiences.

🌐 Ad Markets 2024: Glimpses of Stability and Digital Domination! 🚀 Gif by barstoolsports on Giphy Curious about the ad market's forecast for 2024? Spoiler: It's looking pretty snazzy! 1) US Ad Market Zenith: Guess what? The US ad market is striking a pose of stability. According to Magna, nestled in the lap of Interpublic Group Mediabrands, ad revenues are gearing up for a 5.5% lift this year, reaching a cool $853B. Hold onto your hats because a 7.2% ascent is predicted in 2024, soaring to $914B. Oh, and that's with a sprinkle of US political ad spend magic. 2) Digital on a High: Enter the realm of pure play digital! GroupM forecasts a global digital dance of 9.2% growth in 2023, spanning social apps to retail media networks. The digital kingdom reigns supreme, claiming a whopping 69% of all ad sales. Traditional media, you ask? It's taken a modest 4% dip. 3) TV's Dynamic Duo: Connected TV is the superhero of the TV sector, and there's a new player in town. Magna predicts Amazon Prime Video's ad-supported tier, slated for January 2024, to be a game-changer in the ad-supported video-on-demand arena. Buckle up for some TV revolution! 4) AI All the Way: AI enthusiasts, rejoice! Magna anticipates an AI infusion in almost every nook and cranny. Brace yourselves for the AI takeover—because, of course, it's the future! Amidst the ebb and flow of the year, the ad market seems to be gearing up for an upbeat performance. Here's to a 2024 that keeps the positive vibes rolling! 📈✨if you enjoyed this follow me for more and join the newsletter to get stories like this straight to your inbox!

👁️ Does in-game advertising really get players’ attention? More than they can imagine. Seamlessly integrated, in-game ad campaigns ensure no #disruption. They keep players focused. This non-intrusive approach isn’t just innovative, it’s a game-changer. But there’s a catch: less than 3 in 10 gamers say they pay attention to in-game ads, and only 5% say they pay close attention* Yet when digging deeper, in-game ads deliver outstanding results compared to other media averages: ✔️ Ad Recall: +12 points ✔️ Ad Likeability: +3 points ✔️ Attribution: +12 points Gamers may not consciously notice the ads, but the impact is clear. In-game advertising is a powerhouse of subtle influence that is redefining how brands connect with audiences. Thank you, Laetitia Guillaneuf, for these valuable insights! Learn more about the power of in-game with our dedicated article: https://lnkd.in/gqe_WkNj *Emilie Bramly Sraya AFJV - Agence Française pour le Jeu Vidéo #InGameAds #AttentionParadox #Advertising #MarketingInnovation #BrandStrategy #Brandlift

Remember the last time you were playing your favorite game on your phone and an ad popped up? That moment when you're so engaged in the game, yet you find yourself watching an advertisement – that’s the power of in-game advertising. It’s surprising how many brands overlook this opportunity. Have you ever seen an ad for your brand in-game? How come? Integrating your brand into these mobile experiences is a no-brainer. It’s not just advertising; it's placing your brand in the hands of an engaged audience during their leisure time. With millions captivated by their screens daily, the real question is, why isn't your brand already part of their gaming journey? Don't miss out on this effective marketing strategy. Consider in-game advertising for your brand and reach your target audience in a fun and engaging way with Prado #InGameAdvertising #MobileMarketing #DigitalStrategy

🤔 Have you ever wondered how to get your brand into mobile? The integration of your brand into mobile gaming experiences is not just about advertising; it's about placing your brand directly in the hands of an actively engaged audience during their leisure time. 📲 Explore the world of in-game advertising for your brand and connect with your target audience in a fun and engaging manner with the Prado network. Let us help you unlock new potential this year, turning gaming moments into memorable brand interactions. #inappads #mobileadvertising #workwithus

In-game advertising isn't premium, the audience isn't there, and it's not brand safe, right? Wrong! Check out this great summary from The Drum which counters these misconceptions and myths of in-game advertising, proving that in-game advertising is a must have on media plans as we move into 2024. Check out the article here: 👉🏾 https://shorturl.at/ejmCM #ingameadvertising #premium #brandsafe #diverseaudience

Media planning with a consideration of both the context of the content, and the context of the consumer is a powerful mix. People typically pick up their phone to play a mobile game when they are relaxed, yet alert, and ready to play. When a brand delivers an interactive, gamified ad experience to a consumer in that mindset, the engagement rates are next level, if you will excuse the pun! The checklist to consider is: ✅ Consumer is relaxed, yet alert, and ready to play ✅ Ad served when the consumer chooses to watch it ✅ Video ad is served full-screen, played start to finish The interactive elements that brands have included into their video advertising to ‘gamify’ it require similar swipes, taps, and shakes to the game itself - if a consumer is there to play, then let’s play! 💬 - Let me know if you would like to see case studies of brands in your category that have gamified attention. #digitalmarketing #mobilegaming #gamification

The A position in an ad pod is best... But it could be better 🏆 What if you could get the same or better results no matter where your ad lands? Keep reading... 😉 On average, the first spot gets 36% attention, 11% higher than the next ads, according to a TVision study. 🔎 Audience multitasking makes it even harder 🤳 An estimated 68% of internet users in the US access their smartphone and TV simultaneously, according to Statista. 📱 📺 Bridging the biggest home screen with the one glued to everyone's hands helps draw attention, awareness, AND purchase intent. 🔀 TripleLift Enhanced CTV Spots do just what they say... ✨ ENHANCE ✨ your Spot with elements like product images and QR codes. Don't just take our word for it... MediaScience validated brand impact through a custom study (linked below) 😎 The results = 12% increase in Awareness and 68% Purchase Intent 🔥 Want your ads to actually be seen and actioned on - Reach out! https://lnkd.in/eF6vmvNG

Faux OOH (Out Of Home) marketing often dances in the same spotlight as AR marketing, blurring lines in the digital landscape. Here's an example from IKEA. Both push the boundaries of traditional advertising, yet they diverge on interaction and immersion. Faux OOH grabs attention in physical spaces without the layer of digital interaction, while AR invites users into an engaging, interactive experience, transforming surroundings with digital enrichment. This distinction is crucial as businesses strategize on captivating their audience. As we navigate these innovative marketing realms, the question becomes: How do we leverage the spectacle of Faux OOH and the interactive depth of AR to truly resonate with our audience? Exploring this blend might just be the next frontier in advertising. #MarketingInnovation #FOOH #DigitalStrategy

🚀 Introducing the game-changer in advertising: the 69.3-inch Full-Screen Vertical Advertising Machine! 🌟 With its 4K Ultra HD display, vibrant colors, and convenient wheels for easy mobility, this device is set to revolutionize the way we advertise. 💥 🎯 Say goodbye to dull and outdated ads! This cutting-edge machine brings your content to life with its immersive display, captivating your audience from every angle. 🌈 🔥 Stand out from the competition with the crystal-clear visuals and vibrant colors that this 4K display offers. Your ads will pop like never before, leaving a lasting impression on your viewers. 💡 💪 Don't let limitations hold you back! With its convenient wheels, you can effortlessly move this advertising machine to any location, ensuring maximum exposure for your brand. 🌐 🌟 Elevate your advertising game and leave a lasting impact with the 69.3-inch Full-Screen Vertical Advertising Machine. It's time to make a statement and captivate your audience like never before! 💼 #AdvertisingRevolution #CuttingEdgeTech #StandOutFromTheCrowd #GameChanger #lcd #lcddisplay #indooradvertisment #ChestnuterCompany