The Hustle’s Post

Leveraging our comprehensive mobility data, we looked at foot traffic during Deadpool & Wolverine's opening weekend to determine which markets had the highest increase in foot traffic to movie theaters for the blockbuster's premiere... Click below to read the story! #consumerinsights #consumerintelligence #foottraffic #movietheaters

My latest story looks at a property sector that's niche but has a lot of nostalgia: movie theaters. Cinemas have been through the wringer in recent years between the pandemic, labor strikes and rise of streaming services. But many are still holding on, in part because their uniquely designed real estate makes them difficult to replace. Those big, windowless rooms with stadium seating are great for watching Dune: Part Two, but not so easy for the landlord to turn into a Panera Bread or Ulta Beauty. So, in many cases, the landlord agrees to cut the rent and the movie theater survives. Do you still go to the movies? What's the first and last movies you saw in theaters? (Mine: 101 Dalmatians in 1991 and Barbie last summer.) The Wall Street Journal https://lnkd.in/e6-QkXAm

𝑻𝒉𝒆 #𝑴𝒐𝒗𝒊𝒆 #𝑻𝒉𝒆𝒂𝒕𝒆𝒓𝒔 #𝑴𝒂𝒓𝒌𝒆𝒕: 𝑨 𝑩𝒍𝒐𝒄𝒌𝒃𝒖𝒔𝒕𝒆𝒓 𝑹𝒆𝒗𝒊𝒗𝒂𝒍 𝗚𝗲𝘁 𝘆𝗼𝘂𝗿 𝘀𝗮𝗺𝗽𝗹𝗲 𝗰𝗼𝗽𝘆 𝗼𝗳 𝘁𝗵𝗶𝘀 𝗿𝗲𝗽𝗼𝗿𝘁 𝗻𝗼𝘄: https://lnkd.in/duYcuiMP As the lights dim and the screen comes to life, the movie theater experience remains a cherished tradition for many. Despite challenges posed by streaming services and global events, the movie theater market is staging an impressive comeback! 𝑬𝒙𝒑𝒆𝒓𝒊𝒆𝒏𝒕𝒊𝒂𝒍 𝑶𝒇𝒇𝒆𝒓𝒊𝒏𝒈𝒔: From luxury seating to IMAX and 4D experiences, theaters are redefining what it means to watch a movie. Enhanced experiences are drawing audiences back to the big screen. 𝑻𝒆𝒄𝒉𝒏𝒐𝒍𝒐𝒈𝒊𝒄𝒂𝒍 𝑨𝒅𝒗𝒂𝒏𝒄𝒆𝒎𝒆𝒏𝒕𝒔: Cutting-edge projection and sound technologies are enhancing the cinematic experience, providing a draw that home setups simply can't match. 𝑪𝒐𝒎𝒎𝒖𝒏𝒊𝒕𝒚 𝑬𝒏𝒈𝒂𝒈𝒆𝒎𝒆𝒏𝒕: Local theaters are becoming community hubs, hosting events and fostering a sense of belonging and nostalgia. #MovieTheaters #CinematicExperience #EntertainmentIndustry #MarketTrends #Innovation

Is Hollywood Returning to Its Roots with Sony's Acquisition of Alamo Drafthouse? This week, Sony Pictures Entertainment made headlines by acquiring Alamo Drafthouse Cinemas, signalling a return to Hollywood's old studio system. With the Department of Justice having lifted a decades-old ban on studios owning theatres, this move brings back vertical integration in the film industry. 🍿 Why does this matter? For decades, the Paramount Decree prevented film studios from controlling both production and exhibition, fostering a diverse landscape of independent theatres and studios. Sony's acquisition, following the sunset of these regulations, is a clear commitment to the theatrical experience, even as streaming dominates the market. 🎥 Alamo Drafthouse, known for its unique movie-going experience, will now be part of Sony Pictures Experiences. Amid post-lockdown struggles, this move aims to rejuvenate cinemas and ensure theatres remain central to film enjoyment. 🎉 Could this spark a resurgence in theatre attendance, or will streaming continue to dominate? How might this reshape the film industry landscape? What are the potential benefits and drawbacks of studios owning theatres again? Share your thoughts below! 🎬 Sony Pictures Entertainment, Prime Video & Amazon MGM Studios, Netflix, Warner Bros. Discovery, The Walt Disney Company, NBCUniversal, Paramount Pictures, Cineplex, AMC Theatres #FilmIndustry #SonyPictures #Entertainment #Cinema #Hollywood #VerticalIntegration #Streaming

Cinema Beginning with silent black-and-white films, cinema technology developed rapidly over the 20th century. The earliest motion picture cameras and projectors amazed audiences with moving images. Through the 1910s, silent films like Charlie Chaplin’s grew in popularity and mastered visual storytelling without sound. Technicolor brought vibrant hues, while 1927’s “The Jazz Singer” introduced synchronized sound, ushering in Hollywood’s Golden Age and elevating cinema into a booming industry. Epic movie theaters made the experience larger than life in the 1920s. Television arrived in the 1950s as an initial threat but evolved into new home viewing and revenue streams beyond theaters. Today's CGI-packed blockbusters and cinematic franchises earn billions globally. Streaming now disrupts viewing habits once again. From silent shorts to immersive worlds, cinema retains an unmatched power to reinvent itself through technological shifts over the past century of evolution #snsinstitutions #snsdesignthinkers #designthinking

MARTIN GROVE'S HOLLYWOOD REPORT FOR 11/5/23: It's the weekend that hammered home how wrong the studios were to play an extended game of contract hardball with SAG-AFTRA.   While a settlement with the actors is now thought to be very close, this weekend would otherwise have seen WB/Legendary's DUNE: PART TWO land in theatres. Instead, it was kicked to 3/15 when its stars will, hopefully, be able to promote its opening. Not having DUNE 2 this weekend means exhibitors are losing at least $50M in badly needed grosses plus lots more in lucrative popcorn & candy sales.   With no big studio openings, Universal/Blumhouse's horror hit FIVE NIGHTS AT FREDDY'S held on to first place in weekend two, per Comscore, with $19.4M, down 75.8% at 3,789 theatres ($5,120).  FREDDY'S, which reportedly cost just $20M to produce, has done $113.6M domestic and $217.1M worldwide.   It hasn't helped FREDDY'S at the boxoffice to also be playing day-and-date on Peacock. But it's definitely helpful that Peacock can market itself as a streamer with big new movies people want to see. A few years ago, FREDDY'S weekend two in theatres would have attracted moviegoers who wanted to see what all the excitement was about. Now, they can stay home and just push a button to see it "free" on Peacock. And they did -- with Peacock reporting that for the first five days of streaming, FREDDY'S was its most watched movie or series ever.     AMC's concert film TAYLOR SWIFT: ERAS TOUR was #2 again with $13.5M (-12.5%) in weekend four at 3,604 theatres ($3,746). It's done $165.9M, helping exhibitors keep the lights on while studios uprooted tentpoles to plant in the future. Swift reportedly self-financed its $15M production cost.   Lionsgate/Roadside Attractions' R rated crime mystery THE MARSH KING’S DAUGHTER, opened #13 to $849K at 1,055 theatres ($805). On Rotten Tomatoes, critics hate it at 36% and there's no audience score yet.   Comscore's total for all films in the domestic marketplace was $63.4M, down 50.6% from the previous weekend, but up 4% vs. this time last year. It's one of the year's lowest grossing weekends. Comscore's year to date tally puts 2023 at $7.79B, up 25% from $6.22B in 2022.   Next weekend will see Disney/Marvel's PG-13 superhero fantasy THE MARVELS open at about 4,000 theatres. Hollywood handicappers are projecting a soft launch (for a Marvel epic) to $70M or less stemming from the actors' strike preventing stars from promoting their movies. It's the sequel to CAPTAIN MARVEL, which opened 3/8/19 to $153.4M.   The MARVELS not having been able to have its stars dazzle fans at Comic-Con is seen as a major loss. Going into this weekend, its best first choice tracking was with men over 25 (15 points over norm). Next best: men under 25 (nine points over norm). There aren't any Rotten Tomatoes scores yet.   #movies #boxoffice #martingrove #fivenightsatfreddys #peacock

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#MediaMonday on a Tuesday again! The time goes fast between the release of Marvel Studios #DeadpoolAndWolverine , #SDCC and the upcoming #D23! Film: Of course the most recent film I've seen in theaters is Marvel Studios Deadpool & Wolverine! It needs no explanation, but it feels like crossing the billion dollar mark is so close! What's more important though are the positive reactions and the enjoyment people are having watching the film. Streaming: I am caught up on HBO HBO Max #HouseoftheDragon . As someone who did not follow #GameofThrones, I enjoyed the second season. I know people have shared their opinions in thinking otherwise, but if you're familiar with the fantasy genre (specifically in books) the second book is typically what sets up what's to come if it's a confirmed trilogy or ongoing series (not duology). This is something my best friend has educated me on. Music: Chappell Roan is still on repeat and she recently played to the largest crowd #Lollapolloza has seen. Reading: I have yet to read it, but I attended the release and signing of #DrewAfualo's #LOUD at Barnes & Noble, Inc. in Union Square last week. She's a force to be reckoned with and looking forward to seeing more of her in the industry. She even recently had #ChappellRoan as a guest. Here's to supporting entertainment as a whole, in every definition of the word. #entertainment #entertainmentPR #publicity #entertainmentpublicity #Disney #DisneyPublicity #WaltDisneyStudios #TheWaltDisneyCompany #HBO #GeorgeRRMartin #Books #fantasybooks #MarvelStudios

New The Wall Street Journal article cites Datex Tenant Track data: Movie Theaters Have Weird Real Estate. It’s Saving Them. https://lnkd.in/gJrNdbtJ #retail #movietheaters #cinema #entertainment #shoppingcenters #analytics #economy #retailsales #metrics #patternrecognition

This was a really interesting question from Tony Garcia (see comments below)👇🏻 with my initial thoughts. I would love to hear your ideas, thoughts and opinions? “Since you're in the industry - how would one pitch a (mostly developed) idea that would allow for a different experience every time someone went to see the SAME movie? (potentially driving people to see the movie multiple times)” …like Netflix Bandersnatch? Choose your own movie adventure? If it was the same content, reframing the movie/experience would do it; kinda like playing your old music collection on a new piece of hi-fi equipment, or a new format. Remastered in a better, more exciting format; Dolby Atmos and Vision over at Dolby Europe would certainly add to that film’s impact on an individual, a more immersive experience (picture and sound), I felt this watching ET in IMAX and Jaws in 3D a few years back, as would Cineworld Cinemas Ltd 4DX, ScreenX, 3D etc which can change the way people relate to the movie. Also, the films marketing and the stories behind the movie, highlighting the importance of the film and/or topic and/or the cast, which is why the back catalogue and re-releases have done well for cinema last year, the movie classics gaining weight as they move forwards, a change in audience, different times from hehe the film was made and a new generation getting something new from a film. Awards are a great example of this and often, a BAFTA or Academy of Motion Picture Arts and Sciences award will drive the value of that picture, artist, overall effect of a film and drive audiences to it. I could go on and on, but I hope that’s an insight into what is being done right now and have given food for thought to inspire you all. Happy Easter 🐣 Weekend.