IPA (Institute of Practitioners in Advertising)’s Post

OOH boosts the effectiveness of all other media channels and is a vital part of cross-media campaigns #IPAO #EffectiveOOH

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OOH is the vital ingredient to maximise the effect of cross-media campaigns. Searches conducted in OOH locations are +38% more likely to lead to a purchase than a mobile search done at home. #IPAO #EffectiveOOH

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