IPA (Institute of Practitioners in Advertising)’s Post

What was the strategy behind the RSPCA's first rebrand for 50 years and what lessons did they learn along the way? Chris Sherwood Chief Executive of the RSPCA joins the The Effectiveness Files to explore all with IPA Director of Effectiveness Laurence Green. Listen and subscribe: https://ow.ly/WSsC50SC7Jo

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