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Yesterday, Sainsbury's launched its first new ad for 2024, ‘’Hey Sainsbury’s’’, created by New Commercial Arts., the masterminds behind their Rick Astley-featuring 2023 Christmas campaign. This ad drops just after it was announced that Sainsbury’s took the Christmas grocery market by storm, reporting a 7.4% jump in sales (excluding fuel!) over the Christmas period. With more people leaning towards this supermarket for their grocery shopping, their new ad focuses on value for shopping. The ad opens up with a family driving into the supermarket car park with the husband saying, ‘’Sainsbury’s, are we made of money?’’. This clever ad has capitalized on its success over Christmas by reiterating their low price point in comparison to some of their competitors. Going into January of a new year, value for money is at the forefront of everyone’s minds as we all stretch the purse strings until January payday. With a funky backing track (The Start by The Jam) and another celebrity cameo appearance (Kevin McCloud from Grand Designs), Sainsbury’s are making their presence known through TV advertising this year. We can’t wait to see what else New Commercial Arts can come up with for the supermarket giant! What did you think of Sainsbury’s new ad? Let us know below! 👇 #ALMarketing #WeAreAL #Sainsburys #NewCommercialArts #TVad #Marketing

Super Bowl ads banked on it this year, and now it's McDonald's turn. In a play to recover their quarterly losses, they are tapping into, you guessed it, nostalgia. From Hello Kitty to Beanie Babies, they're banking on millennials to come flocking through their drive-thru for their six collectible cups. Hey, it works. Ads that evoke nostalgia report to be 20% more likely to be remembered by viewers. Some are saying McDonald's could see a 3-5% increase in quarterly sales. Millennials, will you be visiting your local Mcdonald's to take a trip down memory lane? https://lnkd.in/e2qkCuJx

And this is how billboard advertising should be, simple yet effective! Now, i'll be thinking of a McBreakfast the whole day long 🍔 ☁ #marketing #advertisingstrategies

🎄✨ Festive drumroll, please! 🥁 LinkedIn is saturated with talk about Christmas ads (well my feed is anyway) and as the famous saying goes 'if you can't beat them, join them', so here's my input... Based on the Christmas ads that have launched so far, my top 5 for 2023 are: 1. Morrisons (https://lnkd.in/eKUGA4mK) 2. Amazon (https://lnkd.in/eg-8N2x4) 3. The Coca-Cola Company-Cola (https://lnkd.in/eFmSDeDv) 4. TK MAXX (https://lnkd.in/eQ_ZKQa3) 5. Aldi UK (https://lnkd.in/et2HhWmE) I'm intrigued, do you agree? Do you have an alternate favourite ad? What does your top 5 look like? Supporting rationale for the individual ads to follow as I continue to talk Christmas ads (it is going to be part of my personality over the next few weeks). #christmasads #advertising #christmas2023

Is it a bit early for Christmas 🎄 adverts? I do like this pre-advert by Asda. The integration of the staff, products available for sale and the classic Christmas tone 🎶 of Michael Bublé come together well to create a well-balanced teaser for the main advertisement. #christmasadverts #retailadvertising #seasonadverts #creative

Let me tell you a story 1984 Summer Olympics, McDonalds made a major marketing blunder. As a major sponsor of the games, they launched a promotional campaign called "If the U.S. Wins, You Win." Customers were to receive a scratch card to an Olympic event with their food order The customer would win a prize if the United States won a medal in that event. Now here’s the mistake! McDonalds assumed that the US would win at most 174 medals as they did in the last Olympics. However, the US ended up winning 239 medals, leaving McDonald's with a massive shortfall of prizes. Customers who couldn't claim their prizes were disappointed and McDonalds' reputation was damaged The lesson you should learn? Assumptions in Marketing are DANGEROUS! Always do a thorough research and consider all possible outcomes before launching a campaign. And then be prepared for both possible failures and successes. McDonald's failed to do this and they paid heavily for it Don't let that happen to you too. #Chudivally #PermissionToThinkDifferently #Marketing

Often times the customer is wrong. In fact, more often than they're right, the customer is wrong. They're coming to your business because they need something that you do, that they do not. This is especially true in the service industry. The customer's input is always valuable, and often times it influences the how, and the what of the things we do. But the customer sees the single variable in front of their face, we are responsible for seeing all of the upstream and downstream effects of changing that one variable. Always listen, always respond, sometimes apply. Active Life

Every year, me and my partner watch all the Christmas ads we can find. I find it useful because: 1. I get to put my planning hat on 2. She offers the 'real people' view I can't help but wonder if we should do more of this stuff as a standard. Sure, ask what the ECDs and CSOs and people around Boxpark think... ... but also make sure you add the views of someone from Bolton. Someone once asked me about what the future of the industry is. I keep going back to one word. Perspective. Inner perspective (why are we here), but also outer (who is this for). I'm not big on new year wishes, but perhaps this is one to consider. How do you bring perspective to your life and work? Ps. my fave is probably Tesco. Hers is Coke.

Guess what's hatching in the world of advertising? It's the Egg-cellent campaign from Tim Hortons, featuring Cadbury Mini Egg treats that are cracking us up with joy! 🥚 What's so egg-citing about this campaign? Let me tell you: 🌟 The tagline "Crack into Happiness with Cadbury Mini Eggs" is exactly what we need to brighten up our day and indulge in some festive fun. 🌟 This campaign brilliantly blends Easter vibes with delicious treats, showcasing the creativity and innovation in the marketing strategy. So, when are you hopping over to experience this egg-straordinary campaign? Let's egg-splore together and celebrate the joy of Easter!