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Did you know that over 50% of men with prostate cancer don't receive genetic testing for the BRCA gene? Last year, our client wanted to highlight the importance of genetic testing both for patients and their family members. So, our 21GRAMS team supported them to help launch the "Dad Genes" campaign that inspired men to take action because testing isn't just about protecting yourself, it's also about protecting your kids. This #FathersDay we're reminded that being a dad is more than wearing chunky sneakers, getting on the grill, or buying the same polo shirt in 10 colors. It's also about the genes (and jeans) that they may pass on.

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Ericka Wilhelms McKenna (she/her/hers)

Healthcare marketing and communications executive; relentlessly curious and passionate about high-science therapeutic areas

1mo

Proud to have supported #myclient in this important work - and to be part of the amazing and talented team who brought it to life! Kristen Farina Alex Ruff Alex Fabrizio Jess Torpey Sam Pinsky Hailey Kisseberth

Shelby Driggers

Affirma Content & Marketing Strategist | Content Marketing, Creation, and Strategy

3w

Love the clever play on words here!! Fantastic.

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