The Sasha Group’s Post

Name: The Sasha Group on LinkedIn: #client
Uploaded: 2024-04-22T15:29:37.782Z
Channel: The Sasha Group

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4mo Edited

The Sasha Group recently participated in the Bold Marketing Summit by Bayer | Consumer Health: an event aimed at fostering conversation around today's modern and incredibly dynamic marketing landscape. The event featured a panel of industry experts exploring innovative approaches to enhance marketing initiatives, and our very own Mary Wagner (Creative Director, Sasha Group) shared the value of adopting a social-at-the-center strategy, leveraging various creator content formats based on need, creating content for relevancy, and how we've seen this successfully come to life through our partnership with Midol. #client

Transcript

My name is Mary Wagner. I'm a creative director at the Sasha Group. As a part of that agency, I work on the Midol Social account along with a bunch of other brands in and outside of the bare walls. What excites me most about the creator economy, I think as a creative, what we're doing now is kind of what used to be behind the curtain. We did all the work, but you might not really see us and we didn't own it from start to finish. It might be O1 Designer did that part and then we have somebody else do that part. This is much more integrated and I think it kind of changes. The way you think about content and allows you to own it a little bit more. Also, when I think about that, I think about how we spend a lot of money and time on focus groups for TDCS when putting stuff on social and justice, getting comments from the Internet is basically a free focus group right in your hands. So I think that's really interesting and if you know people on the Internet, they will tell you what they think. That's a great way to get insights for your brand. The the amount of creator demand from brands is is really high. Larger than it's ever been. Why is that? What is resonating about this creator world? I think what really resonates about the creator world is the speed at which you can move, which is a little bit more complicated when you're thinking about larger campaigns. But if you have a bunch of ideas, there's really no better way, and we strongly believe this at the Sasha Group, to test those ideas than to just get them out there and see what people think. It's very low risk. You get a high reward in terms of thinking about what people kind of like or don't like, and that kind of leads. Due to a place where you can learn more and then say, hey, that one thing really worked, Let's keep expanding on that. And hey, maybe that's our campaign. Maybe that's what we should look into. We would have never looked there before, but because we're trying to use these creators and maybe reach different audiences than we normally would, it expands that that view of what you're seeing. Talk a little bit about how you're working with creators too. What is the capacity? Absolutely. At the Sasha Group, we have a bunch of creators in house. So these are people that can edit film design, come up with the concepts. Start to finish, but we also do believe that everyone with a phone as a creator.

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