Thinkbox’s Post

The 2024 UEFA European Football Championship, taking place in Germany through July 14, is expected to be one of the most-watched global events of the year, with viewership peaking at more than 300 million for the final. With football's global appeal, brand sponsorship during the tournament could prove to be quite lucrative, especially for apparel giants Nike and adidas. Read our latest commentary for an overview of the factors that play into kit sponsorship and values, and the brands best placed to gain the most visibility in the tournament. Find it here: https://lnkd.in/dYTAdxEE #DiversifiedIndustries #SportsFinance

🚨 **Newcastle United’s New Away Kit: A Masterclass in Nostalgia Meets Modern Cool** 🚨 I’m not a Newcastle Fan but Adidas has absolutely smashed it with the new Newcastle United away kit launch. It isn’t just a shirt—it’s a love letter to the club’s history, all wrapped up in those iconic maroon and blue colors that every Geordie knows by heart. But let’s talk about the video for a second. This is how you do it. They’ve brought back legends like Shay Given, Rob Lee, Ginola and paired them with our current stars, blending old-school vibes with fresh energy. The whole thing is pure genius. It’s not just about the kit; it’s about that deep connection fans have with the club—past, present, and future. Adidas has managed to create something that’s more than just a launch. It’s a celebration of everything Newcastle United stands for. The attention to detail, the production quality, the emotion—it all shows they really get what Newcastle is about. If you haven’t seen the video yet, trust me, you’re missing out. It leaves you with a real sense of pride in being part of the Toon Army. What do you reckon about the new kit? Does it hit the mark for you? 🖤⚪️ #NUFC #Adidas #Football #KitLaunch #ToonArmy #NewcastleUnited

The German Football Association's decision to part ways with Adidas after over seven decades in favour of a lucrative Nike deal has ignited a firestorm of controversy. The move, valued at over €100 million annually, reflects a strategic shift towards promoting amateur and women's football, but it's not without its detractors ⚽️🇩🇪 While the move aims to boost amateur and women's football, it's facing fierce criticism for severing a historic partnership 🤝 Explore more about this pivotal moment in German football history through the link below and share your thoughts below on the evolving landscape of sports sponsorship and national identity 👇 https://hubs.li/Q02tdSw40 #GermanFootball #Adidas #Nike #SportsSponsorship #SportsInsights

Drapers explores how brands are cashing in on the Euros, Wimbledon, Olympics and Paralympics. "The Olympics inspires such a huge amount of people to get more involved with sports, and, of course, this will translate over into sportswear sales for retailers." Read more below. #retailnews #fashionnews #sportswear #retailsales #Euros #Olympics #Paralympics #Wimbledon

UEFA Euro 2024 is a huge moment for football - and for brands. 24 teams are set to play 51 games across a whole month of action, attracting huge free-to-air TV audiences throughout the continent and dominating the digital conversation around the world. It’s no surprise, then, that major tournaments are an important focal point for teams’ sportswear partners.   So, what approach will they have planned for the next few weeks? How will they generate exposure and convert that into gains off the pitch? There’s a lot to look out for - from how far partner nations progress to logo placements on shirts and crossover with streetwear and fan-focused lines.    What do you think will make an impact in Germany? And which brand will come out on top? #Euro2024 #SportsMarketing

Quite a moment, this. The German team defines the Adidas football brand and its story like no other. But it has been coming. A very senior Nike exec told me over 20 years ago that, having acquired Brazil - the ‘Big Bang’ in Nike’s football strategy - the German national team was now Nike’s number one football target, because of the blow it would deal to Adidas, and that they would not rest until they acquired it. It must have been quite a number, and quite a pitch. Significant that Nike’s CEO led it - his comments at the next earnings call will be worth watching. You can expect two consequences, in particular. 1. Adidas will move heaven and earth to retain and acquire as many individual deals with German national team players as it can. There’s more than one way to get the three stripes onto the pitch. 2. It’s conga time at FIFA. Adidas’s deal with FIFA - which stretches back to 1970, and forward to 2030 - is even more important to the Adidas football brand, and with the loss of Germany just became a helluva lot more important to Herzogenaurach. Lose Germany? Painful, very painful, but manageable. Lose FIFA? Checkmate. #Nike #Adidas #sportsmarketing #sponsorship #football #footballbusiness #sportsbiz

Perspective is everything! In this iconic photo, we see two football legends, Cristiano Ronaldo and Lionel Messi, together on the pitch. But, if we look closer, we'll notice something even more fascinating - a masterclass in brand sponsorship. Barcelona, Messi's team, is sponsored by Nike, while Real Madrid, Ronaldo's team, is sponsored by Adidas. Yet, individually, Nike partners with Ronaldo, and Adidas with Messi! This image highlights the power of brand awareness and the shift in focus from individual rivalries to brand opportunities. Kids see inspiration, adults see entertainment, but brands see walking advertisements! In today's marketing landscape, attention is the most valuable asset. Let's take a cue from this photo and recognize the potential for brand awareness and collaboration, even in the face of competition. #brandawareness #marketing #sponsorship #football #messi #ronaldo"

As the 2024 Olympics kicks off tonight in Paris, Drapers explores how brands are cashing in on the summer of sport. “The Olympics inspires such a huge amount of people to get more involved with sports, and, of course, this will translate over into sportswear sales for retailers.” Read more below. #summerofsport #fashionretail #Olympics #fashion

⚽️ Morning Snapshot 👔 Albacete Balompié and Alfonso Serrano have mutually agreed to terminate Serrano’s contract as sporting director. 🛫 FC Internazionale Milano president Steven Zhang has expressed his desire to bring the club to China for a preseason tour this summer. 🤝 PUMA Group and adidas are poised to compete with Nike to become France's new kit supplier in 2026. 📺 The Eredivisie CV and ESPN have extended their broadcast rights agreement until 2030. 🤝 Olympique Lyonnais Groupe have extended their partnership with adidas until 2029. 🤝 adidas has also secured the kit supplier rights to نادي النصر السعودي - AlNassr Saudi Club in a three-year deal. ⚽️ LALIGA has opened its first football academy in Bogota, Colombia. 🤝 The Argentine Football Federation (AFA) has signed American Express as their main sponsor until 2026. 🤝 TSG Hoffenheim Fußball-Spielbetriebs GmbH have announced a partnership with security software manufacturer Enginsight GmbH. 🤝 Olympique de Marseille have announced HOLY as their new energydrink partner. #Partnership #Broadcasting #SportsBusiness #Commercial #Sponsorship #Football #SportsBiz #Finance #People #Data #Tech #Intelligence #Investment

When competition meets creativity, brands elevate the game! Here is a fine display from competing brands showcasing the power of moment marketing. adidas capitalized on Jude Bellingham’s stunning injury-time (90+5 min) overhead kick that kept England in the game during their first knockout match in UEFA EURO 2024, using an inverted logo to highlight the moment. Meanwhile, Nike Chile seized a moment from Chile’s match against Argentina in the CONMEBOL Copa America 2024, pairing it with a cheeky copy. This is how real-time sports moments become marketing gold! #MomentMarketing #SportsMarketing #Sports #Marketing