Thinkbox’s Post

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TV and Radio are very easy to track if you just know how to do it. See the tracking system you can use to track every single sale that comes in from your radio and TV ad campaigns! https://lnkd.in/gUAsx7FS Keywords: TV and radio ad tracking, tv ad conversion tracking, radio ad conversion tracking, TV and radio campaign analytics, TV and radio advertising ROI tracking, TV and radio ad performance measurement, TV and radio conversion tracking, measuring sales from TV and radio ads, TV and radio ad attribution, TV and radio advertising metrics, tracking sales from TV and radio commercials, TV and radio ad monitoring, TV and radio ad response tracking, How can I track sales from TV and radio ad commercials? #TVAdvertising #RadioAdvertising #CampaignTracking #SalesTracking #MarketingAnalytics #TVAds #RadioAds #AdCampaigns #SalesAnalysis #MarketingMetrics #AdvertisingROI #MediaTracking #MarketingInsights #TVCommercials #RadioCommercials #SalesConversion #AdvertisingEffectiveness #MarketingStrategy #TVMarketing #RadioMarketing #SalesPerformance #CampaignROI #MarketingData #AdTracking #MarketingMeasurement #TVROI #RadioROI #SalesMetrics #MarketingCampaign #MediaAnalytics

TV isn’t dead, it’s just changing. There are less and less brands spending 6 figure sums on a ‘big’ TV campaign. And for good reason. But there are more and more brands shooting ads for £20K+ and then paying more manageable media budgets to run targeted TV campaigns in relevant geographical areas and seeing great results. There are also more tracking capabilities now for both linear TV and video on demand, making it easier to understand ROI. Get in touch if you’re interesting in dipping a toe in the water and getting on TV starting from just £30K and including full creative, Clearcast approvals (that’s the legal bit), production and media. Here’s a review from the CEO of a home furnishings brand that we recently shot 3x commercials for which are currently running on ITV and Channel 4.

Thoughts from yours truly about the future of TV for the buy and sell side and how I think we can be prepared for the major change in TV consumption habits that is not “coming” but is already here.

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Not sure if you should advertise your business on TV? 📺 "Week after week, VOZ data shows that Total TV reaches 19+ million Australians. That’s not Netflix, not Binge, not Disney+ … Aussies are tuning in to Total TV – that’s broadcast linear + BVOD – for their favourite, readily available programs. Australian broadcasters invest heavily in sport, news, entertainment and drama to bring professionally produced homegrown stories to our screens. Maintaining or upweighting TV in the media mix ensures your brand is aligned with premium content, driving better brand and business outcomes." I work with local business to build packages to suit your brand, audience and budget based on your story and what will work for you. One of the best parts of my job is meeting the locals and hearing your business stories - send me a message and lets catch up and see how Channel 7 and your business can align! #TVAdvertising #LocalBusiness #BrandAlignment #MediaMix #AustralianBroadcasting #seven source: https://thinktv.com.au/

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Curious to get to know more about how Contextual TV works? 🤔 In this final part of a two-part episode, my bestie Mike Villalobos , VP of Strategy & Planning at Seedtag, discusses what makes Contextual TV unique, delving into the four steps of a Contextual TV campaign that allows advertisers to target users with a precision that goes beyond the standard CTV activations. Watch now: https://lnkd.in/eXZiXEaY #GetToKnow #ContextualTV #CTV #ContextualAdvertising #PressPlayForContextualTV

It has been great to be back today in London for Media & Entertainment Leaders Summit #MELS23 And thank you Television Business International for this piece and PlumResearch for the support. Free Ad-Supported Television (-#FAST)’s growth in the US is being powered by a small number of players with the top five channels accounting for more than 20% of monthly consumption . FAST has become one of the most discussed growth opportunities over the past three years in the US, but exclusive research from TBI sibling Omdia in partnership with PlumResearch has pointed to the huge reach of a handful of channels. https://lnkd.in/dAMF6hvU

Unlocking the secrets to ad success! 🗝️🚀 Our new blog post is your guide to breaking away from traditional TV commercials. 📺💨 Discover the freshest alternatives that captivate audiences in today's digital age. Ready to revolutionize your advertising game? Dive into the insights now! 💻🌟 https://lnkd.in/d2pWeFX6