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Advanced TV offers marketers a higher level of targeting when compared to traditional broadcast media. 🎯 📺 This means goodbye broadcast TV and hello to Smart TVs, 5G, and live streaming: https://bit.ly/3VqDm79 #marketing #CustomerLoyalty

As streaming services surge and consumer preferences shift, advertisers in the U.K. are keen to understand the impact of linear and digital campaigns on key business outcomes (understandably so!). That's exactly what our just-announced TV Viewership Audiences (TVA) solution is bringing to the table. Read more about how TVA is changing the game today. #CTV #Linear #DigitalAdvertising

In TVREV, Mike Laband, Magnite SVP of Platform Revenue, discusses the importance of user experience in TV advertising and how new ad formats, such as tiles and pause ads, complement the streaming interface. Check it out!

Curious about how Marshall Advertising will use Roku and The Trade Desk to deliver more successful campaigns? Check out our blog post to learn more about the valuable insights and unique features that this partnership has unlocked for us and how we can utilize them to produce the best performing TV streaming campaigns.

As businesses navigate the ever-evolving landscape of advertising, one strategy stands out: streaming TV advertising. Nielsen's recent insights reveal compelling reasons why businesses should consider investing in this powerful channel. According to Nielsen's latest report (linked below), January saw a significant uptick in TV usage, driven by colder weather and the thrilling NFL playoffs. This surge in viewership underscores the immense potential for businesses to reach and engage with their target audiences through streaming TV platforms. Here's why investing in streaming TV advertising is a game-changer for your business: 1️⃣ Reach: Streaming TV offers unparalleled reach, allowing businesses to connect with audiences across a diverse range of demographics and interests. 2️⃣ Engagement: With consumers spending more time streaming content, advertisers have a unique opportunity to captivate audiences through immersive and interactive ad experiences. 3️⃣ Targeting: Advanced targeting capabilities enable precise audience segmentation, ensuring that your ads are delivered to the right people at the right time. 4️⃣ Measurable Results: Unlike traditional TV advertising, streaming TV provides robust metrics and analytics, allowing businesses to track the effectiveness of their campaigns in real-time. 5️⃣ Flexibility: Whether you're a small startup or a multinational corporation, streaming TV advertising offers flexibility in budgeting and campaign optimization, making it accessible to businesses of all sizes. Ready to elevate your advertising strategy? Check out the full article from Nielsen to learn more about the opportunities that streaming TV advertising can unlock for your business: https://lnkd.in/gw7JxcJ2 Don't miss out on the chance to make a lasting impression in the hearts and minds of consumers. Let's talk today about how you can embrace the power of streaming TV advertising and take your business to new heights! 🚀 #StreamingTV #Advertising #MarketingStrategy Email me at: [email protected] or call/text: 425-791-4606

In TVREV, Magnite's SVP of Platform Revenue, Mike Laband, discusses the importance of user experience in TV advertising and how new ad formats like tiles and pause ads complement the streaming interface.

EPIC Media Director, Kristin Neubert, explains the benefits of including Connected TV in your media plan, with recommendations for building a CTV strategy. Take a look! #media #mediaplanning #connectedtv

In TVREV, our SVP of Platform Revenue Michael Laband discusses the importance of user experience in TV advertising and how new ad formats like tiles and pause ads complement the streaming interface. https://lnkd.in/eJD978Xi

As consumer video habits change, it's time to rethink the advertising approach. Don't get caught up in the noise of TV decline and streaming dominance. The key? Balance traditional and streaming platforms to achieve your goals. Remember, linear TV still holds its ground, with households spending around six hours daily watching. Must-watch shows and live events prove its resilience. It's not about choosing one over the other – both have their strengths. Insights from Effectv suggest allocating 20-30% of ad budgets to streaming for the best results. Beyond that, returns diminish. Addressable strategies matter too; they align with business goals and strengthen connections with high-value prospects. The journey to success involves full-funnel measurement. Connecting exposure to conversion demonstrates the power of addressable campaigns. Innovations like branded search models and strategic partnerships are shaping the landscape. Learn more: https://lnkd.in/esb3i9Ar #advertising #media

The linear or traditional broadcast TV landscape is about to change, according to the Interactive Advertising Bureau (IAB). While there are plenty of streaming TV channels, it’s predicted that spending on digital video will outpace spending on linear advertising channels for the first time this year: