ThinkLA’s Post

In today's environment, relationships are everything. Brands with a slower, long-term growth outlook are prioritizing fostering strong connections with existing customers to drive business. 🎙️: In this special episode of Navigating Sports Business, our recently named EVP of Consulting, Anne (Mihalyfi) Ristau, dives into her experience on the B2B side of the industry, chats private equity in sports & entertainment, and much more. #NavigatingSportsBusiness | #SportsBiz #SportsBusiness #Sponsorships #B2BPartnerships

As another sporting summer gets into full swing, our sports team are taking a shot at #understanding the brands behind the Tennis Grand Slams, what makes them #unique in peoples minds, #why it matters and what #assets both event organisers and sponsors can leverage to drive their #equity and #relationship with #fans. This is the first of 3 posts, with follow-ups to come on #sponsorship association and #implications, as well as having some fun with our secure Ipsos Facto GenAI tool to bring their #image to #life. First up, we use our Brand Mental Networks solution to understand key brand #assets to leverage for #organisers or #sponsors. Please click below to find out more and reach out to us Johan Goncalves or Michael Brown to discuss how we can use Brand Mental Networks to help your events, sponsorships or brands. #MarketingResearch #Insights #BrandMentalNetworks

As the top players and luxury companies have packed up and left the red clay of France behind, in a quiet corner of the UK, the grass is being mowed, the white shirts pressed, the strawberries being quashed, the umbrellas dug out and the procession of A-list celebrities to the Royal Box continuing amock. Probably at least sports fans have guessed what we are talking about, but it is at least of note, that I didn`t need to mention any competitions in the above I didn`t even have to mention the sport… …and likely memories of Borg, Sampras, Nadal and Federer come flooding back, with associations of British tradition or Paris Chic, as do shared joyous experiences of summer entertainment across generations. Memories and associations which drive loyalty to the competition and which are priceless to the products and sponsors being associated to them. But how do Wimbledon and Roland Garros have so much “closeness” as a brand for many of us, and which of these associations are strongest in peoples minds? How should sponsors decide which events to associate with and which of the “brand assets” of the event should they use in execution for maximum impact in supporting communication? Take a look at the first of our “grand slam” posts using our “brand mental network” solution to dig into grand slam associations and don`t hesitate to reach out to me if you want to know more how these can help your brand or event

Have you signed up for the Leaders in Sport newsletter yet? It’s called Worth Knowing - and it really is. The definitive sports industry weekly, put together by me, James Emmett and the team. It’s free (and read by all your peers and competitors - seriously, I’ve seen the list). Mission critical #sportsbiz knowledge this way ➡️ https://lnkd.in/e99jncuX

SportNinja is revolutionizing the way sports statistics are managed, offering a robust and intuitive platform that enhances user engagement. League administrators and participants can now interact seamlessly, elevating the management of sports leagues. Embrace the future with our cutting-edge technology and take your league to unprecedented heights. Learn more at Sportninja.com #SportsTech #NextGenStats #LeagueManagement

💰The 2024 list of the 100 𝐌𝐨𝐬𝐭 𝐕𝐚𝐥𝐮𝐚𝐛𝐥𝐞 𝐒𝐩𝐨𝐫𝐭𝐬 𝐓𝐞𝐚𝐦𝐬 globally and what we can learn from them 🤩 : 👇𝐊𝐞𝐲 𝐟𝐚𝐜𝐭𝐬: - A combined value of $405bn /cutoff of at $1.7 bn - Valuations have increased on average by 27% YoY - NBA with highest av. value-to-revenue multiple at 11x - Only German team Bayern, $4.46 billion, ranking 34th - Only 14/100 teams are in non-US sports leagues The first non-US team is ManU, ranked 13th 🤔𝐊𝐞𝐲 𝐭𝐚𝐤𝐞𝐚𝐰𝐚𝐲𝐬: - The most valuable teams are not necessarily the best ones sportswise – valuations are only partly driven by sporting success - The US continues to be the most important sports market in the world - European sports leagues need to keep up in terms of commercialization to stay relevant in the future - Sports franchises are becoming increasingly attractive assets for institutional investors, driving valuations (four of the five major US sports leagues have allowed institutional money since 2021) Follow me (Mark A. H.) for more content on sports business, athlete stories + my entrepreneurial take. #sportsbusiness Behind the Athletes Podcast Moritz Gessl Pia von Nell Credit for the list Sportico

Why Small Market Sports Teams Struggle with Viewership Discover the reasons why small market sports teams face challenges in attracting viewership compared to larger teams. Find out why the Cleveland Cavaliers succeed while others don't, and gain insights into market penetration. #SmallMarketTeams #SportsViewership #ClevelandCavaliers #MarketPenetration #SportsAnalysis #SportsMarketing #TeamSuccess #ViewershipChallenges #SportsIndustry #SportsBusiness

A Return on Objective (ROO) is the first thing that needs to be considered in any potential partnership to set both parties up for success. Check out the full episode on The Facility Playbook: https://lnkd.in/ercFVBq2 Luke Wade, The Community Creator BASE Sports Group #facility #facilitymanager #facilitymanagement #returnoninvestment #ROI #objective #nil #advertising #sponsorship #partnership #smallbusiness #smallbusinessadvertising

Between March Madness and Opening Day, this is the kind of week sports fans live for.   Sports can teach us a lot about the power of human (and brand) connection. Few other forces can unite people from all backgrounds, fueled by a shared passion and feeling of belonging that exists beyond packed stadiums and bleacher seats.   See how Cannonball puts our clients in the game, from branding a movement to crafting team identities and pitching a national holiday.   https://lnkd.in/ginZEYun #stlouiscardinals #sportsadvertising #marketingagency #advertising