Join us for another edition of our Extremely Happy Hours at the beautiful broadhead. HQ on July 10th (just one month away!) for a call to action to our Portland marketing and creative community. Representatives from ThinkNW and broadhead. as well as local guest speakers will examine what Oregon needs, what Portland needs, and how the advertising community can lend a hand. And as always, we'll have trivia, delicious food and drinks, and plenty of fun! Get your tickets now: https://lnkd.in/gk9ganuj! 🌲 ✨ Thank you to Amazon XCM for supporting this event and the ThinkNW mission.
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Ready for making Prime Day count? Mastering the art of last-minute preparations for events like Prime Day is no easy task. Whether you’re pressed for time or just looking to refine your strategies before the day comes, this "Last-minute tips for Prime Day success" webinar is designed to ensure you’re fully equipped to capitalize on one of Amazon’s largest shopping events. And here is what you can expect from this session. ⏺️ Diving into a comprehensive review of past Prime Days to identify key trends that will shape strategies this year. ⏺️ Learning the essentials on pricing and advertising maneuvers that can still be applied in the eleventh hour. Plus, get a grip on crucial pre- and post-Prime Day considerations, including smart reimbursement tactics. ⏺️ Interactive Q&A: Have specific concerns or queries? Bring them to our live Q&A session where seasoned industry pros will provide tailored advice. Mark your calendar: June 25, 2024 at 2 PM ET 👉 Register: https://ow.ly/6VWq50SewyX See you there!
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HOLY AIOLI, Haven's Kitchen is launching a new line of shelf-stable products today!!! If you are not already a fan of this brand, now is the time to add them to your cart and bring new flava to your kitchen. 🌶️ This new line is available on Amazon this week and in some of your favorite retailers starting in April. Stock up and thank me later! 🤤 If this community is truly all about helping one another and shining a light on the good stuff, then please help me spread the word and support this awesome brand. I couldn't be more of a fan of the products AND the people! 🤩 Like, comment, share, etc. Let's tell the LinkedIn algorithm diety that this is something people care about! 📢 #cpg #cpgindustry #socialmediacontent
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Just when you think that the OMR recap madness in your timeline is over... We have one more to share! Two weeks have flown by since our pre-OMR gathering. What a night! Our office was buzzing as we hosted around 100 clients, partners, and guests for an evening full of insights, discussions and delicious tacos. ⬇ See for yourself how it went: #remazing #amazon #amazonmarketing #event
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Was Prime Day(s) a huge success? The big event has come and gone, and we finally can take a breath. But the insights we’ve gathered are just heating up. Looking back at Prime Day’s impact: • In 2022, savings hit $1.7 billion with over 300 million items sold. • In 2023, customers saved $2.5 billion and bought 375 million items. • This year, Prime members purchased over 200 million items 😧 This shows how Prime Day is scaling and showcasing both opportunities and the intense competition among sellers to make the best out of this event. And the feedback from sellers varies wildly. Some sellers had fun with record sales, while others stumbled over hurdles. Understanding these mixed experiences is key since they not only reflect how it went for sellers in general but also guide us in preparing more effectively for future events. Rufus was actually doing pretty well and played a pivotal role this year, helping customers effortlessly find the best products from Amazon's large selection. So, if you want to optimize your listings for future events so that Rufus considers you a better option every day of the year, you can watch my masterclass (link below), where you can learn all this and more. https://lnkd.in/gZer6n7h See you there!
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Helping Clients scale brands using Amazon Advertising-PPC & DSP| Worked with 400+ Clients on Amazon , Walmart
Avoid These Mistakes For a Successful Prime Day this year! 😮 🌟 Prime Day is around the corner, and mastering your Amazon advertising strategy is key to success. I have made a round up of common mistakes which are very commonly repeated every Prime Day. Feel free to leave a comment mention any other mistake I missed! #primeday #amazonads #sponsoredads #primedaystartegy
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#Primeday2024 will be here before you know it. Check out our Prime Day Summit on May 21 and May 22. Links below. What are you doing to prepare for Prime Day? What new tactics are you implementing? What tips do you have to share?
Are you prepared for Prime Day? Watch this week's "In the Know" with Claire Hall and Jeffrey Cohen to make sure you have our latest top tips. What is your secret sauce for Prime Day preparation? Let us know in the comments! Make sure you are also registered for our 2024 Prime Day Summit on May 21 and May 22 at 10:00AM EDT/4:00PM CEST. Day 1: https://ads.amazon/4bmqrZa Day 2: https://ads.amazon/3K5x7ix
Jeff Cohen- Prime Day preparation- In the Know.mp4
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Marketing Consultant specialized in Marketing Strategy, Brand Experience Design, Content Marketing, and Marketing Team Operations
When was the last time a commercial: - Hit you in all the feels - Told a story that tied in directly to the product/service being marketed - Did it all without saying a word? I first saw Amazon's "Joy Ride" commercial when watching a college football game with family over Thanksgiving. And it had us smiling and then laughing out loud. My mom even texted it to her sister immediately, and we were all still talking about it later that evening. What is it about that commercial that I think was done so well? 👉 The lack of VO makes you look up from your phone and take notice of what's happening on screen. It pulls you in and you feel compelled to keep watching since you can't just listen to hear what happens. 👉 Everyone knows you can buy anything on Amazon, their logo shows that they sell everything from A to Z. But seeing a little old lady buy a donut-style seat cushion was unexpected and got your attention. 👉 It combines FOMO with nostalgia. You can relate to the ladies wanting to get off the bench and join in the fun, and you also remember the fun times you had going sledding as a kid. What do you think - do you like Amazon's holiday commercial? Fun Fact - my mom and tried to go sledding a few years ago, and it is NOT as easy as I remember it being. We were both a little sore the next day, but my goodness, I don't think we'd laughed that much in a long time 😊 #marketing #holidaymarketing #marketingagency #marketingstrategy
Joy Ride | Amazon Holiday Ad
https://www.youtube.com/
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Marketing Consultant specialized in Marketing Strategy, Brand Experience Design, Content Marketing, and Marketing Team Operations
Three grandmas sled riding down a hill of fresh snow as though they were little girls again. The spot is called "Joy Ride". It's my favorite commercial this season. If you're not sure what I'm talking about, you can check out my post from last week to see the commercial and get my take on what makes it great marketing. But today I heard the audio version of the spot while streaming music, and in my opinion, it just doesn't work. Why? Because there are no words spoken in this commercial. It's only music. I think that's something that gets your attention when you see the video spot, but when you're streaming audio, you have no idea what the brand or message is. Sure, some people may look at their phone and see the corresponding video that plays. But many won't, so it's wasted placement dollars. This is a great example to show that what works in one outlet may not work in another. Consistency is key - but that doesn't mean you should run the exact same spot or ad everywhere. Adjust the creative to best work for the medium. If you don't, you could miss out connecting with your audience. Do you have a favorite holiday ad, from this year or years past? #marketing #marketingstrategy #marketingagency #marketingtips #holidaymarketing
Marketing Consultant specialized in Marketing Strategy, Brand Experience Design, Content Marketing, and Marketing Team Operations
When was the last time a commercial: - Hit you in all the feels - Told a story that tied in directly to the product/service being marketed - Did it all without saying a word? I first saw Amazon's "Joy Ride" commercial when watching a college football game with family over Thanksgiving. And it had us smiling and then laughing out loud. My mom even texted it to her sister immediately, and we were all still talking about it later that evening. What is it about that commercial that I think was done so well? 👉 The lack of VO makes you look up from your phone and take notice of what's happening on screen. It pulls you in and you feel compelled to keep watching since you can't just listen to hear what happens. 👉 Everyone knows you can buy anything on Amazon, their logo shows that they sell everything from A to Z. But seeing a little old lady buy a donut-style seat cushion was unexpected and got your attention. 👉 It combines FOMO with nostalgia. You can relate to the ladies wanting to get off the bench and join in the fun, and you also remember the fun times you had going sledding as a kid. What do you think - do you like Amazon's holiday commercial? Fun Fact - my mom and tried to go sledding a few years ago, and it is NOT as easy as I remember it being. We were both a little sore the next day, but my goodness, I don't think we'd laughed that much in a long time 😊 #marketing #holidaymarketing #marketingagency #marketingstrategy
Joy Ride | Amazon Holiday Ad
https://www.youtube.com/
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We are one week from the NFL Draft. You still have time to enter our 2024 NFL Draft Competition. Whoever predicts the most top 10 draft picks correctly wins an Amazon giftcard! Follow the link for more information and to make your picks. https://hubs.ly/Q02qzrVm0 #NFLDraft #Competition #FirstRound #TWGWealthPlanning
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Amazon - The Best Christmas Ad Why? A Christmas tradition. That brings joy. Simple gifts for friends. That brings joy. A message for customers. That brings joy. Tempting their ability to buy. That brings joy. All with a simple and quick click. That brings joy. All without words. Just Joy. There is a link in the comments for the video. Thanks for getting this far! If you found this useful, be kind by giving it a like! #brandmarketing #professionalservices #marketing
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2moHey Portlandia Creatives of all types, of all experiences, of all jobs titles... we all want more opps to connect & network. As we are in summer, here is a fun one. Check it out! I love these Extreme Happy Hours and bummed I have to miss this one. Hope the rest of you can make it!