Thinus Van Schoor’s Post

First day of the #ISM trade show! I’m excited to discover some new brands and taste some delicious treats! Let me know if anyone in my network is here also, so I can drop by and introduce myself or reintroduce myself and tell you more about XpandAsia! #ISM #xpandasia #chinesemarket #tmall #expand

Can David Beat Goliath in Spirits? How Nemiroff Achieved a 41.7% Growth in a Red Ocean Market 🚀 I’m thrilled to share some incredible news: Nemiroff has been recognized as one of the fastest-growing spirits brands worldwide, securing a spot in the TOP-10 by The Spirits Business with an astounding 41.7% growth last year! 🏆🌟 This achievement isn’t just about numbers; it’s a testament to the power of strategic marketing and human-centred brand management. Here are the key learnings from our journey that you can apply to your business: 1️⃣ Set Ambitious Goals: Aim high and pursue relentlessly. Bold ambitions drive extraordinary results. 2️⃣ Embrace Change: The spirits industry is dynamic. Stay agile and adapt your marketing strategies to market trends for sustained growth. 3️⃣ Leverage Local Roots Globally: Maintain a strong local identity while expanding globally. This dual approach can resonate deeply with diverse markets. 4️⃣ Team Spirit: Diverse talented team can achieve incredible breakthroughs. 5️⃣ Embrace Disruption: Constantly refine your products and marketing campaigns to stay ahead of the competition and connect with consumers. 6️⃣ Consumer-Centric Approach: Understand and cater to local tastes while maintaining a global brand identity. This helps in expanding market presence effectively. 7️⃣ Craft Brand Stories: Craft compelling stories around your brand. Emotional connections drive loyalty and engagement. 8️⃣ Strategic Partnerships: Build strong relationships with key stakeholders and partners. They can provide invaluable support and open new opportunities. Originating from Ukraine, where we proudly hold the title of #1 vodka brand 🏆, Nemiroff’s influence has expanded globally. We’ve made significant strides in Europe, the Middle East, and Asia, becoming the leading vodka in many countries and solidifying our presence in duty-free markets worldwide. This is just the beginning. We’re excited about the future and are committed to continuing our journey of growth and excellence. Cheers to all who have been part of this incredible journey! 🥂🌏 If you’re passionate about marketing innovation, brand growth, and the spirits industry, let’s connect! Follow my journey and join the conversation about building a world-class brand. #marketing #CMO #brandbuilding #indomitablespirit #changemanagement

I’m back on the stage next week so if you’re heading to Naturally Good at ICC Darling Harbour, then make sure you check out the Nourish stage within the main exhibition area. I’ll be speaking and hosting great panel discussions on some of the industries hot topics. We’ll be talking through current challenges and solutions with industry experts, business and brand owners on Monday 3rd June at 1.30pm and Tuesday 4th June at 11.00am with plenty of time for questions.. * Developing and growing successful new products and brands at lightning speed - what are the key steps to get this right? * What are the key insights and tips for start ups and SME’s when it comes to competing and scaling. * Capital raising - Where do I start and at what stage should I be looking for investment plus what are the do’s and don’ts? * Social media and digital Marketing - it’s all changing ! So how do I get the most out of my investment? * All things legal including Protecting your IP and the mine field of getting your “claims” right! Guaranteed this will be important to you at some stage in your brands lifecycle so best tackle now! * Working with contract manufacturers to produce your product - where do I start and how do I best navigate this critical area? * Packaging design that turns heads - a fabulous design is key but standing out is more important! This is also a Q&A session so remember no such thing as a silly question. All details of our wonderful panelists and contributors through the link here. https://lnkd.in/gt2t-bWj Join us and of course it’s Freeeee! I’ll be around all day Monday / Tuesday so reach out if you’d like to meet and chat over a green juice or coffee! John Chan Chelsea Ford Brian Nasr Amelia Edwards Bianca Monley Natasha Michelmore Shariqa Mestroni Jonny Wilkinson Sofie Teh David J Burns DJB Food Group Creme Design #naturallygood #health #food #beverage #fmcg #healthandbeauty

As we’re about to wrap up a turbulent, yet eventful year, it's time to reflect on how agility, tenacity and focus have helped the business remain resilient and stay on course of its ambitious goals. Looking forward to further accelerating growth in 2024, as we continue to shape the future of our portfolio of challenger brands. #lifeatamber #growthmindset #scaleup #brandtransformation #tequila #irishwhiskey #vodka Jekaterina Stuģe Pepijn EA Janssens Vangelis Smyrlis Gabor Nagy, Dr. Sabīne Rutka Tina Connolly Andrea Raralio https://lnkd.in/e4JzuSpc

The effectiveness of a brand's go-to-market strategy in the beverage industry can often be the difference between good and great. Take, for example, New Belgium’s Voodoo Ranger. Their approach to pre-sales is a masterclass in strategic capability and operational efficiency. By meticulously outlining each sub-brand, like Fruit Force and Juice Force, complete with package options, quantity discounts, and scheduled release dates, they empower retailers to plan inventory and manage business operations smoothly. This level of detail not only enhances brand loyalty but also ensures that products are perfectly positioned to maximize market impact right from the launch. It’s a proactive strategy that transforms good branding into a great business tool, leveraging high-level pre-selling strategies to build on their branding success.

"Brand Culture." 🇪🇸 🇬🇧 Working with brands is our passion. Our obsession is to guide companies and organisations through #branding, with a clear economic, environmental and social impact. As a businessman, entrepreneur or manager, you must know that the key to your differentiation is to orient your business to Brand culture and not to product culture. Transform your business into a brand experience. The power of brands. Recent studies show us how organisations with a clear brand orientation achieve better economic increases, a high involvement of the entire team in their corporate purpose and know how to quickly position themselves as references in the minds of consumers. Allowing them to be more appreciated by their clients, more attractive in new markets and, above all, generate value and corporate purpose. We reveal 3 essential keys to crafting an enticing and memorable brand in the #UK. 1. BRAND culture, not product culture. The most important asset of a company is its brand. 2. COMMUNICATE, don't just report. Brands and their character transcend the products they sell. 3. It's not just about what you sell; it's HOW you sell it. The brand is the gateway to emotion. Many thanks to the organisations placing their trust in us. At #brandlond, we take pride in having been selected by Her Majesty's Government's Department for Business and Trade in the UK for our expertise in brand consultancies. We extend our appreciation to the Spanish Chamber of Commerce in the United Kingdom, ACCIÓ, Catalonia Trade & Investment, and the Peruvian Embassy and Consulate in the UK. Together, we share a common purpose with organisations and companies aiming to introduce their products, services, and value propositions in the UK. We offer memorable brand experiences tailored to this highly competitive market. For an in-depth exploration of our portfolio in the #foodandbeverages sector, discover more here: https://lnkd.in/dCSWky8a Welcome to the era of branding, the new language that the United Kingdom market demands for Spanish companies to successfully achieve their objectives. #Spain

Are you a name-brand grocery buyer or do you take a chance on lesser-known/store brands? Regardless of your preference, many buyers are clearly moving towards the latter. In fact, the private-label Food & Beverage Market is projected to increase by $43.9 billion at a CAGR of 6.43% by 2028. This is in part due to a global cost of living crisis, along with the fact that private-label options have substantially improved in quality in recent years. While in the past, it was hard to find quality products without the recognizable label, more and more store brands are emerging with comparable levels of quality. With hundreds of suppliers offering an extensive range of food and beverage products, White Label World Expo New York is tipped to provide opportunities to help your business expand its delicious range of products as well as being a pivotal location for developing relationships to conquer new markets. Here’s just some of our food & drink exhibitors setting up at this year's show: Lone Oak Coffee Co. New Haven Tea Yo Mama's Foods ® 🎟 Register for your tickets now! https://shorturl.at/irBT5 #WhiteLabelWorld #WhiteLabelExpoNY #PrivateLabel #foodanddrink #USBusiness #ecommerce #Retail #entrepreneur

At Five Star Beverage, we specialize in crafting high-level brand plans and pre-selling strategies that make your brand shine in a crowded market just like this one. Our expert approach ensures your products not only stand out but also drive significant growth and retailer engagement. Let us show you how strategic planning can transform your market presence and elevate your brand's performance. 🔗 Connect with us to discover how a tailored brand strategy can change the game for your business. #BrandStrategy #PreSelling #MarketGrowth #RetailEngagement #FiveStarBeverage #BeverageIndustry #FiveStarStrategy

Who's a better ambassador than the CEO to talk about #Matrix, and explain how #marketingperformance it is embedded in key business decisions of Pernod Ricard? Here's a few highlights on Matrix mentions from Alexandre Ricard, during a US investor conference last week. 🤑

🌍 Unveiling the Journey of #TrustedBrands:  #EUTrade #EUExports & Insights  As the EU prepares to reinvigorate #BrandEU’s competitiveness, to be robust, innovative, and resilient within the EU and on the global stage, Europe’s Brands #industry is: 🔗Driving the Single Market: The power of a trusted brand transcends borders, connecting consumers to diverse markets and cultures. 61% of fast-moving-consumer-goods produced in the EU, valued at €276.1 billion, cross borders because of the #EUSingleMarket, providing EU consumers with unparalleled choice through #TrustedBrands. 🌐 Ambassadors for the EU: Our #TrustedBrands are desired and renowned worldwide, as the remaining 39% (€174.8 billion) are exported beyond the EU’s borders around the world.  #TrustedBrands serve as the EU’s ambassadors of culture, innovation, and trust, bringing value to the EU’s economy - FMCG exports were 33% of the EU's trade surplus in 2022! 💡 Key Takeaways: Strengthening #BrandEU will enhance EU economic resilience, inspire entrepreneurs, stimulate innovation, and most importantly, serve consumers here and around the world. By maximizing the potential of #TrustedBrands, a prosperous EU with a strong and vibrant #industrial base is the future. Join us as we share insights on leveraging brand power for EU prosperity and competitiveness. Watch now: https://shorturl.at/fijt1 #EUcompetitiveness #EUInnovation #BrandEU Alexander De Croo David Clarinval Alexia Bertrand Fevia, the federation of the Belgian food industry Detic Walter Gelens