Revere Agency’s Post

It's a pleasure to talk to B2B's leading marketer Chris Walker! Chris and his portfolio companies have been taking B2B marketing to the next level. Definitely dominating the space. What I love about Chris, is that he doesn't BS. Everything he says has been checked and then checked again. That is exactly the type of approach we have at Omri Hurwitz Media and our other portfolio brands. Some of the things we talked about: 01:15 Chris Walker's impact on B2B marketing 03:45 Walker's experience before founding Refine Labs 06:00 Importance of staying involved in the work 08:30 Recent adjustments in B2B marketing landscape 10:45 Shifts in company valuation and growth rates 13:15 Impact of bloated expenses on marketing efficiency 15:00 Strategies for smart cost-cutting 18:00 Chris Walker's transition to a strategic role 21:30 Insights on building a portfolio of companies 24:15 Importance of balancing internal and external resources 26:45 Future focus on B2B go-to-market space 28:30 Role of PR in modern B2B marketing 31:45 Chris Walker's perspective on Twitter/X ads 34:00 Productivity tips and daily routines 37:30 Setting themes for each workday 40:00 Importance of revisiting and adjusting schedules 42:00 Goal setting and prioritization process 45:00 Personal life and impact on professional growth 48:00 Future aspirations and financial goals 51:00 Favorite book: "Mastery" by Robert Greene Go check it out and subscribe to the channel! Link to the MSN article in the comments. https://lnkd.in/dsfGCb6e

As highlighted in the 2024 US Agencies Benchmarking Report, oneninefive is leading the charge in redefining B2B engagement. Here’s how we can add value to your marketing strategy: 📊 Data-Driven Precision: Our advanced audience modeling uses sophisticated data analytics to deeply understand buyer behavior, ensuring highly targeted and effective campaigns. 🤗 Personalized Engagement: We go beyond basic demographics to personalize messages that resonate on a profound level, increasing engagement and loyalty. 📞 Human Touch with Tele-strategies: Combining tele-qualification and data insights, we offer personalized conversations with decision-makers, uncovering critical insights for successful conversions. 🔗 Integrated Expertise: Our blend of data intelligence and human insight, as recognized in the Benchmarking Report, sets the stage for more engaging and successful marketing strategies. Partnering with oneninefive means leveraging top industry insights and cutting-edge strategies to drive your business growth. Are you ready to elevate your B2B marketing? Contact me today.

While marketers realize that engagement and trust form the core of the relationship with customers in the B2C space, some still fail to bring that realization over to their B2B clients. That is why B2B marketing has some catching up to do in meeting their prospects’ informational and emotional needs. Those who do will succeed in exceeding expectations, which gives them a significant advantage over the competition to gain attention and retain loyalty.  Recently I spoke with Ken Rutsky, author of Launching to Leading: How B2B Market Leaders Create Flashmobs, Marshal Parades, and Ignite Movements, about what what goes into successful B2B marketing. One of the biggest misconceptions people have, he said, is that all they need is the right tech.  While tech does indeed play a role in data-driven marketing, Rutsky considers it only one third of the story. And getting the story right is actually the key thing in effectively connecting with B2B customers, just as it is for B2C customers.  Who’s the hero in your marketing story?  From the tales of Homer to comic books and films like Star Wars,  and even Disney’s Moana, stories of a hero’s journey remain persistently popular. Rutsky credits Joseph Campbell’s 1949 book The Hero with a Thousand Faces, for breaking down the steps involved in such stories.  Rutsky quotes Campbell’s summary of the journey story on p. 95 of his own book: “A hero ventures forth from the world of common day into a region of supernatural wonder: fabulous forces are there encountered and a decisive victory is won: the hero comes back from this mysterious adventure with the power to bestow boons on his fellow man.”  In his own words, Rutsky described it as the hero’s perilous journey far from home to bring “a magical gift” to improve his own world. Such stories are a great way for marketers to present a product or service that will solve a persistent problem for the business customer. And they often do so, but what they tend to get wrong is the casting of the hero.  “Don’t make the product the hero,” warns Rutsky. “Make the customer the hero.” Read more in the blog posted here: https://lnkd.in/enyxGK6k 

Enhance your B2B marketing campaigns with programmatic marketing! Check out our Programmatic Marketing FAQ for answers to questions we often get. From 'what is programmatic' to 'how best to optimize it', we've got you covered. ➡️https://hubs.ly/Q02sfY950

It's time to highlight on B2B marketing agencies. 🔦 A recent survey from LinkedIn and Ipsos found that agency leaders are confident in their marketing efforts to drive revenue. So where does their focus turn? Assisting clients’ digital transformation and innovation. 💻 📈 Take a look at additional findings and learnings 👉https://lnkd.in/gjq8rERg

Breaking down #B2BMarketing into specific initiatives with clear goals and KPIs is a great way to streamline and enhance effectiveness; we are curious to hear about any unique initiatives others are utilizing outside these categories!

Resharing Steve Robinson's insightful post on the different types of B2B initiatives. If you want to learn more about which initiative is best suited for your organization, schedule a time to chat with Steve and discover how Brilliant Metrics can guide you toward the right solution. 🚀 #B2BMarketing #BusinessGrowth

The Annual B2B Marketing Mashup is live. I have a little fun creating this every year. Become more successful in 2024 and beyond by understanding and taking advantage of a range of marketing strategies and statistics. #digitalmarketing #B2Bmarketing #demandgeneration

Discover the Secrets to B2B Market Research Mastery with Our Latest Guide! 🚀 In the latest offering from ElevationB2B.com, we take you behind the scenes of B2B marketing to show you backstage strategies that can transform your business approach, turning raw data into golden actionable insights. From identifying untapped market opportunities to understanding buyer behavior and reducing risks, this free guide is your ticket to making informed, data-driven decisions that can set the stage for your company’s success. Dive in to avoid the common pitfalls and leverage market research to its fullest—because in the competitive theater of B2B, being well-prepared isn't just an advantage, it's a necessity. Join us at ElevationB2B.com to get started on mastering the art of market research! 🎈 https://lnkd.in/giusydB3