ThoughtSpark’s Post

To mark International Women’s Day, we’re kicking off a series of reports investigating women’s health. In our first report, Sarah N. highlights the need to objectively appraise assumptions about women’s health research. She looks at what it really means to say this field is under-researched, and how to assess the true extent of neglect. Check out the report here: https://lnkd.in/ek-qstUx #FemTech #WomensHealth #InternationalWomensDay #IWD24

For our latest #RatingRegus 🔴, we were delighted that our German colleague, Tim Robin Lorenzen (who was travelling from Berlin), could join us at a Spaces location on Oxford Street. Spaces is Regus' brand for creatives, and it was a real change to be in a more relaxed atmosphere and trendy, warehouse-style layout - though we had the usual disagreements among the team on temperature. The team enjoyed a hearty lunch at Yalla Yalla, a Lebanese restaurant next door, indulging in hummus, delicious wraps and tagines. As the saying goes, "A well-fed team is a productive team” 😄.

"Further research is clearly needed, not only into conditions specific to women but also into how men and women experience the same conditions” - Sarah N. Sarah's latest article in International Hospital explores how femtech, policy shifts and a renewed focus on research is pushing women’s health out of the shadows. Big changes are happening - are we ready to close the gap for good? Read the full article here: https://lnkd.in/eyzsQbiA

✨Our values define us. ✨ At ThoughtSpark, we believe what sets us apart isn’t just the work we do, but how we do it. One of the values that defines us is our commitment to being hyper organised. 📂 We believe that reliable results come from meticulous planning. Each employee understands the importance of efficient processes and proactive problem solving. 📈 Being hyper organised also means being open to learning. We don’t believe that there’s only one way to do something; we’re continually on the lookout for ways we can improve and refresh our processes to ensure we’re as productive and effective as possible. From managing complex projects to delivering to tight deadlines, enshrining a hyper-organised approach into our core values ensures we not only meet our goals, but exceed them - consistently delivering quality outcomes for our clients. 🏆 If you want your next campaign to benefit from our organisational excellence, don’t hesitate to get in touch! #CompanyCulture #CoreValues

Thanks PRWeek UK for sharing the news of our director, Sarah N., being named in Management Today’s 35 Women Under 35 list!   The award recognises a selection of women in senior leadership roles across various sectors of the business world, including PR and communications. "This new role (Client Services Director) has given me the confidence to share my own thoughts and experiences with other professionals. My growing network means I have a platform for sharing what it's like to be a working Muslim woman in this industry" https://lnkd.in/eT7Rajnt

“Artificial intelligence is not intelligent […] Productivity is only good when you’re producing good work.” Generative AI tools like ChatGPT and DALL-E have been making headlines for their potential to boost productivity, but AI expert and technology journalist Chris Stokel-Walker doesn't shy away from discussing the issues with these tools - unreliability, a lack of creativity, and bias. In sum - we have to keep an eye on the quality and originality of AI-generated content. While AI is undeniably powerful, it’s not without its flaws. The way we choose to use this technology will shape our success. We need to stay informed, balancing the benefits of AI with its potential pitfalls. You can read the full article here: https://lnkd.in/eWnUR7CF #AI #ContentMarketing

Have you thought about creating a customer community? 👥. B2B organisations often lack a systematic approach to customer engagement, typically only reaching out when there’s something to sell. Building a customer community could provide you with regular insights into their priorities and challenges. The best B2B leaders create these communities by facilitating discussions among customers, gathering valuable business intelligence that benefits both the supplier and the customer. Learn how to effectively engage with B2B customers and stay ahead in the market on our dedicated Thursday ThoughtSparks 🎆 page, where you can also sign up to receive the weekly newsletter (https://lnkd.in/eV6cRny9.)

AI can be a useful productivity tool when implemented meaningfully. How are we doing it at ThoughtSpark? Our media monitoring services - with handy AI features such as coverage summaries - help us deliver timely media briefings. It saves us manual work and makes sure we stay on top of client coverage. As AI eliminate more of our menial tasks, we’ll have more time to focus on what really matters: crafting high quality content for our clients. And we don't think AI can do a better job on that front! Ready to see how we can make a difference for your business? Get in touch (https://lnkd.in/ef_nM6ZJ).