Three Pillars Recruiting’s Post

Little reminder to all join this great session!

Cannes Lions International Festival of Creativity, we need to talk… Year after year you have challenged me to be bold, be creative, be effective, be efficient. Immerse myself in the business, build strong agency partnerships, and fuel my strategic thinking. For a long time, I believed that self-improvement was the key to joining the elite conversations at the Cannes Lions International Festival of Creativity. After years of learning from industry giants like Peter Field, Mark Ritson Byron Sharp Orlando Wood James Hurman I felt ready to be part of that dialogue. But Cannes, we seriously need to talk. The reality is that attending to the “Athens of marketing and creative effectiveness” remains a distant dream for many of us as the cost of participation is prohibitively expensive. To my fellow marketers who feel the same: I HEAR YOU! We are expected to push the boundaries of creativity and effectiveness, yet we are often left out when it matters most. And to Cannes, you are truly an inspiration for many of us, but when talking about consumer centricity, you need to revisit your business model to give us some entry level. Common, be creative 😊! Until we can meet physically, I will continue to advocate from the distance the spirit of Cannes Lions—effectiveness’s, boldness, creativity—as a state of mind. Looking forward to meet in the upcoming years, Gaby #MarketingLife #CannesLions #CreativeExcellence #IndustryChallenges #StayConnected #MarketingCommunity

Susan Magrino & Mary Blanton Ogushwitz's Key Cannes Takeaways, Part 1 💡 After four days on the ground at #CannesLions, we can’t help but have a ton of takeaways and learnings to bring back to our team for exploration and implementation. So, let’s start with three big ones that continued to show up at a macro level throughout the week.    1. BRAND: Brand is everything. We learned that practices change, but principles endure. Build and strive to work with brands that people or your team would miss if they were to disappear. 2. PEOPLE: Investing in employees, trusting your audiences, and building communities - all people-centric concepts - are critical. At a festival where conversations of AI were everywhere, thought leaders went out of their way to stress how important humans are to all aspects and transactions for brands. 3. CREATIVITY: Creative and many creative tactics will be automated…creativity never can be. Continue to seek out and work with people who prioritize the ways in which brands can grow not only through tactics, but through creativity. Stay tuned for Part 2 next week where we share the biggest tactical takeaways for Marcomms & PR Professionals! #TopPRFirm #ThoughtLeadership #IndustryKnowledge #AlwaysLearning Cannes Lions International Festival of Creativity

Orange is the new Rosé 95% of my connections aren't joining Cannes Lions this year or aren't even aware of what it is. You wouldn't say that scrolling past post after post: "proud to join a panel..." I am incredibly lucky to wear my orange sneakers on the beaches and lawns of Cannes, and I want to commit to giving something back here. 3 orange insights a day, my highly curated list of what I learned the previous day in Cannes. Sunday 16 June 🍊Institute for Real Growth is the best marketing leadership program globally. Period. Every year, 100+ marketers graduate and join the IRG alumni community, a global force for driving humanized growth. Ask me more about the value this program can bring to you. 🍊A talk from Roos Vonk about Ego - an incendiary topic near Cannes. This resonated with me: "People don't evolve on their values path unless they change their behaviors." Just do it. Always ask yourself, "How am I doing vs. my earlier choice of values?" but act on your thoughts. Overintellectualizing is a trap we often fall into. 🍊And lastly, because I can't stay away from books. I started listening to Annie Jacobsen's Nuclear War, a minute-by-minute account of how the US would respond to a nuclear attack. I used the audiobook to fall asleep and woke up with nightmares. Always good to put things in perspective, even more so in Cannes. Thanks, Anastasia Leng, for raising my anxiety levels. Now I can't wait to finish it. --- I’m Sorin, the Marketing Engineer. I write about #marketing, #advertising & #ai Enjoyed this post? ❤️ Show your emotions if you agree 👉 Connect, follow me Sorin Patilinet ♻️ Re-post to share with others.

Headed to Cannes next week and not sure what to prioritize? 🤔 Our U.S. CMO Mark Singer shared his advice for making the most of your time at Lions with The Drum’s Richard Draycott. His top tips?: ✅ A little bit of prepping goes a long way. Avoid the chaos and plan ahead! ✅ Ask yourself: what are you hoping to accomplish in Cannes? Build a schedule with a list of objectives. ✅ Make sure the value of Cannes resonates beyond the south of France. From meetings to sessions, use your new-found knowledge and connections to positively impact your business goals for the rest of the year. Will we see you on La Croisette? https://deloi.tt/4aSbRrf

On Cannes, Part 2. To get the most out of your Cannes experience, a few pointers from someone who has been there, done that, many times (me below, keynoting on my favorite topic - brand narrative and storytelling, in the world of the ephemeral web): 1. Look at the Work - take a day, or two, to really look at the work. It's a trope to believe that all the inspo, comes from listening to panel discussions about how long walks on the beach fuel someone's creativity. No doubt, it does. But, pass on a few and take the time, to really look at the work. Absorb it, study it, learn about how it was made. Cannes Lions International Festival of Creativity does an amazing job of exhibiting all of the award entries, so take the time to explore. 2. Schedule Key Meetings, Ahead of Time - Cannes publishes a list of all the attendees. Rarely are most key players in our industry, gathered in one place for so long. Do take the time to set up one on one meetings, with the folks that really matter to you. Equal parts, business and inspiration. 3. Avoid the Gutter Bar - yes, I've been there. I know the scene. If you do go, leave by 22:00. Late nights and hangovers, are better left for your time back home. Make the most of Cannes - and the dollars being spent on you to attend - by being on your best form, well-rested and clear-eyed to properly digest all that Cannes has to offer. 4. Take Notes, Share Notes - if you take notes as if you're in Uni, you'll better absorb the material being shared. You'll be more present in the moment, engrossed in the creative discussions happening all about you. Yes, your friends and colleagues back home will delight in seeing you holding a Rose at a beach party...but they'll be forever indebted, if you impart some wisdom and help them better understand, what was discussed. SHARE your notes. Nothing creates better absorption of material, than sharing your pov and takeaways, with your colleagues and mates. Record to share, and apply your pov - because your take on the event, is value-added indeed. Ok...more soon! SOCIALDEVIANT #Cannes #Creativity #Lessons #Advertising #CreativeAwards

Cannes veteran, Andrea Ching - Bloomberg Media's Global Head of Integrated Marketing weighs in on how to prepare for Cannes Lions International Festival of Creativity in this piece for The Drum: https://lnkd.in/giFrTZNc “Global marketing and advertising leaders convene at moments like Cannes for top-to-top meetings, to celebrate creative excellence, gain inspiration and set the agenda for the year ahead. My best advice is to not over-engineer your Cannes experience. Whether you’re taking part from the client, agency, tech or media company side of the business, universally my best business outcomes have arrived from the more serendipitous conversations that naturally occur when such a concentration of business leaders are gathered in one place at one time. Allow for those moments of connection and reflection. And remember that, as much as we are focused on driving results, at Cannes we are generally not focused on more transactional business - so when looking at success metrics you really need to look at a six-to-12-month window, if not beyond.”

We may be a little out of practice, but this year’s Cannes reminded us that it’s time to dust ourselves off and fully embrace the return to industry events. With more than 35,000 people in attendance and 100+ events offered, Cannes proved the appetite for in-person events is thriving once again – and competition is high. Events with crystal-clear purpose, diverse perspectives and valuable insights will persevere amidst a stacked conference agenda. Now is the time to start planning for events happening in the latter half of the year. https://bit.ly/44EWEap #CommPRO #CannesLions

The Croisette is calling, and soon the creative world will descend on the Riviera for the annual pilgrimage that is the Cannes Lions International Festival of Creativity. But with all the buzzwords, sponsored beaches and rosé-fueled networking, it's easy to lose sight of what really matters: standout creative work that delivers results and inspires. Whether you're attending the festival this year or, like me, back home watching the action from the virtual sidelines, I believe it's important to approach Cannes with intentionality. The week is noisy, and it's easy to get distracted. (IYKYK.) But this event is still about spotlighting the best creative output of the past year. At the end of the day, we ought to rise above the racket and focus on the work—work that pushes boundaries, sparks dialogue and connects with people on an emotional level. Of course, the top minds in the business will be there, and as always, I look forward to hearing what they've got to say. With all the conferences that have sprung up in our business, Cannes remains an unparalleled platform for addressing the most urgent issues facing marketing, media, tech and the culture. For one week every June, you can bet all eyes and ears are trained on this town. Cannes is ultimately what you take away from it. As for me, I plan to follow all the coverage I can devour and come away a little smarter and a whole lot more inspired. #CannesLions #Creativity #Innovation #Marketing #Advertising #Media #Tech #Inspiration #Impact