Three Spirit’s Post

I found in a book a record of the first On-trade Premiumization of history: "A price list on the wall of a bar in Pompeii states: for one coin, you can drink wine; for two, you can drink the best; for four, you can drink Falernian (a top wine made of Aglianico grapes)." It's a quote from the book The Restaurant by William Sitwell. I loved how simple it is. A straightforward value-based selling story from 2000 years ago. Brands are built bottom-up.

Empirical x DOUBLE CHICKEN PLEASE x Blue Man Group is a reality. "To make the cocktails as imaginative as the show, Chan will be serving five drinks all made with products from Empirical — a Denmark-based distillery that produces what they call ‘uncategorized’ spirits that concentrate on ‘unique and unexpected’ flavors. “Empirical and DOUBLE CHICKEN PLEASE have similar approaches to how we want to create flavors, experiences and memories. We try to utilize everything they make. We’ve even used the for small bites.” “Having Empirical as a part of Mindcluck is obvious,” says Lars Williams, CEO and Distiller at Empirical. “It's innovative and genre-bending and we fit right in. Our spirits are ‘uncategorized’ and so is this concept. Anything GN and the Double Chicken Please team put together we want to be a part of.” Read more about AMERICAS BEST BAR JOIN FORCES WITH BLUE MAN GROUP AND EMPIRICAL SPIRITS in Forbes

Great insight from David Mandell and Mark D. Rucker in this helpful piece by Brian Freedman!

What's one downfall of a round of cocktails? The time it takes for each cocktail to be created! Having a wide range of various cocktails can delay the rhythm of the bar as each cocktail takes time to create from scratch. Throughout the night, cocktails can become inconsistent and take longer to create the busier the bar gets. But, not with Mr. L's Cocktails! 🍹 Every order takes at least half the time to make the exact same cocktail from scratch and ensures consistency, with each cocktail tasting the same and no variation throughout the night. To learn more, request a demo or to begin stocking #MrLsCocktails email [email protected] 🍹

What's one downfall of a round of cocktails? The time it takes for each cocktail to be created! Having a wide range of various cocktails can delay the rhythm of the bar as each cocktail takes time to create from scratch. Throughout the night, cocktails can become inconsistent and take longer to create the busier the bar gets. But, not with Mr. L's Cocktails! 🍹 Every order takes at least half the time to make the exact same cocktail from scratch and ensures consistency, with each cocktail tasting the same and no variation throughout the night. To learn more, request a demo or to begin stocking #MrLsCocktails email [email protected] 🍹

What's one downfall of a round of cocktails? The time it takes for each cocktail to be created! Having a wide range of various cocktails can delay the rhythm of the bar as each cocktail takes time to create from scratch. Throughout the night, cocktails can become inconsistent and take longer to create the busier the bar gets. But, not with Mr. L's Cocktails! 🍹 Every order takes at least half the time to make the exact same cocktail from scratch and ensures consistency, with each cocktail tasting the same and no variation throughout the night. To learn more, request a demo or to begin stocking #MrLsCocktails email [email protected] 🍹

Winechemy 101: essential wine etiquette.  Understanding and practicing wine etiquette not only enhances your wine experience, but also reflects on your attention to detail in social / professional gatherings. Here is the first tip: Hold the glass by the stem: holding the stem instead of the bowl prevents the heat from your hand from warming the wine, which can alter its flavor. Additionally, it keeps the bowl clear of fingerprints, maintaining the visual appeal of the wine.

Summer vibes and wine by the pool – what could be better? At TULIPR® we encourage to draft brand strategies that balance large festivals, #activations or #sponsorships with more intimate ways of connecting with client's audience. Here are some refreshing summer ideas: 𝗣𝗼𝗼𝗹𝘀𝗶𝗱𝗲 𝗪𝗶𝗻𝗲 𝗧𝗮𝘀𝘁𝗶𝗻𝗴𝘀: exclusive tastings with local wineries and expert sommeliers. 𝗖𝗼𝗰𝗸𝘁𝗮𝗶𝗹 𝗖𝗿𝗲𝗮𝘁𝗶𝗼𝗻 𝗦𝘁𝗮𝘁𝗶𝗼𝗻𝘀: Let guests craft their own summer cocktails with guidance from top bartenders. (bragging 🚨) We know some of the most talented bartenders that can turn casual cocktails into art. 𝗦𝘂𝗻𝘀𝗲𝘁 𝗪𝗶𝗻𝗲 & 𝗗𝗶𝗻𝗲: Create a magical evening with wine pairings and a curated menu at sunset. 𝗪𝗶𝗻𝗲 & 𝗣𝗮𝗶𝗻𝘁 𝗡𝗶𝗴𝗵𝘁𝘀: Combine creativity and relaxation with paint sessions and great wine. #ExperientialMarketing #SummerActivations #TuliprExperiential

GUIDE: There's nothing more relaxing than gazing out over the water, while enjoying a glass of South Australian wine, a refreshing cocktail, or one of our many craft beers. Don't know where to go? This is the guide for you >> https://hubs.la/Q02xwffB0

Happy National Margarita Day, everyone! 🍹 Did you know that today, restaurants and bars nationwide are celebrating with some seriously spicy discounts on your favorite tequila-based cocktail? So, while you're enjoying your margarita today, why not take a moment to check out our cutting-edge solutions at www.forsta.com or just DM me? And here's a question for you: If Forsta were a margarita, what flavor do you think we'd be? Classic, skinny, frozen, or something else entirely? Let us know in the comments! 🤔 #NationalMargaritaDay #Forsta #CustomerExperience #MarketResearchTechnology #DataVisualization