Thuy Ho’s Post

How can Publishers monetise their mobile apps? 📱 While Google's AdMob is a popular choice, it's just the tip of the iceberg! Working with multiple App Publishers, we have seen positive uplifts in CPMs from Google the moment Header Bidding joins the auction 🚀 Not only do Publishers benefit financially, but Advertisers also get enhanced buying options. We suggest App Publishers check out Prebid Mobile by Prebid.org for its lightweight SDK and emphasis on publisher earnings. Having second thoughts because of the technical complexity of Prebid Server? That's where Relevant Yield steps in! Catch Alexander Fawcett & Olli Järvilehto diving deeper into this at Admanagerforum this Thursday, November 9th. Hope to see you there! #InAppMonetization #HeaderBidding #Programmatic

When you have a commercial app, you should read a few tips on monetising it better. #inappmonetiazation #headerbidding

In 2024, Google Play Store optimization isn't optional—it's essential. Maximize your app's potential, increase visibility, and drive downloads with proven optimization strategies. Let's make your app the next big thing! I'm excited to announce that I've earned my Google Play Store Listing Certificate! 🎉📱 #GooglePlay #AppOptimization #appgrowth

If you are not using URLgenius in your Amazon external traffic you are losing money I was split testing Deep linking software..... TikTok Ads -> Amazon Listing (using Attribution links) ✅ If deep links are used.... the Amazon App will open by default (most are logged into the app) ❌ If deep links are NOT used..... the mobile browser will open (most are not logged in to Amazon on their mobile browser) It's not enough to just be using Amazon Attribution links, they need to be used with deep links to ensure the app is opened. Then you need to make sure you are using the right deep linking software 👊 Are you using Deep links in your Amazon external traffic? #tiktokads #tiktokmarketing #tiktokadvertising #amazonfba #amazonseller

HELLO CONNECTIONS, 🎉 Exciting News! 🎉 We are thrilled to announce the successful completion of latest project "Unveiling the Android App Market: Analyzing Google Play Store Data." 📱 After weeks of dedicated research, analysis, and meticulous attention to detail, our team has delved deep into the vast expanse of the Google Play Store to uncover valuable insights and trends within the Android app ecosystem. 📊🔍 Through this project, I have not only gained a comprehensive understanding of the dynamics shaping the app market but also developed actionable strategies for developers, marketers, and stakeholders to thrive in this ever-evolving landscape. 💡💼 GITHUB REPO : https://lnkd.in/gf3qj-WB #GooglePlayStore #AppMarketAnalysis #DataInsights #DigitalInnovation 📊📈

Google's Crackdown on Low-Effort Play Store Apps Coming in August 2024. There's been a lot of buzz about Google's upcoming measures against low-quality apps on the Play Store. Can anyone share detailed insights or test cases on this? Given the potential impact, I believe our industry should organize a webinar to discuss these changes and their implications. It's crucial we address this collectively to avoid further setbacks. #PK #appsIndustry #gamesIndustry #AppDevelopment #PlayStore #GameDevelopment #Webinar #IndustryDiscussion

📢 Google is taking steps to enhance the quality and security of the apps on its Play Store. Developers will now be required to extensively test their apps with a minimum of 20 users for over two weeks before release. Additionally, Google plans to invest in app reviews to ensure higher standards. This move will lead to better user experiences and increased trust in the app ecosystem. #GooglePlay #AppDevelopers #AppReview

📣 Which feature in Google Play Commerce has helped you increase your app returning users? https://goo.gle/3J9xaJt From subscription capabilities to hybrid monetization, we want to hear from you. Discuss below! ⬇️

Turned Google Ad campaign off on Aug 4, and it still brings users to the app afterwards. Magic 🎩 It was an experiment: + 1140 users - 99$ (including tax) NeonFrame.app - Screenshot Editor for Android #buildinpublic #androiddeveloper

After months of gearing up for SKAN 5, mobile marketers on iOS are now rapidly preparing for Apple's new App AdAttributionKit. Our own Philip Donald of Dataseat (Now part of Verve) explains Apple's transition to privacy-preserving measurement and how mobile advertisers should adapt. Thanks to ADZINE - MARKETING. TECH. MEDIA. for sharing these insights! (Head's up, the article is for German speakers and Google Translate enthusiasts!) #ios #mobileua #skadnetwork #adattributionkit https://hubs.la/Q02F3WcY0