Ticketmaster India’s Post

💭Imagine a world where dynamic pricing applied to everything... Dynamic pricing, or in demand pricing as its also known, has hit the headlines after Oasis fans noticed ticket prices more than doubling after spending hours in a queue with Ticketmaster this weekend. At exactly what time Ticketmaster decided tickets for the most in demand tour in history became in demand is anyone's guess? Ticketmaster aren't the first business to adopt a dynamic pricing model; Stock X? Fuel prices at motorway service stations? Flights around school holidays? Ever needed to get an Uber home at the end of a night out??? Welcome to the world of dynamic pricing - where the price you see is never quite the price you get. It’s a rollercoaster, and not the fun kind. Just like Ticketmaster’s approach for next year’s Oasis tour, everything is up for grabs, and the rules change in real-time. If you are in the market for executive talent and want to partner with a recruitment provider that has an open book, transparent pricing model and lets you select the fee you want to pay regardless of the demand for whatever role you're in the market for, then reach out to me and I can explain more. 📞 07308 309138 Otherwise, enjoy the ride and I will see you down the front… if you can afford the ticket! 😉 #IndemandPricing #DynamicPricing #Economics #OasisTour #Oasis25 #Ticketmaster #PriceSurge #Executive #Recruitment #Permanent #Fractional #Contract #Interim

Ticketmaster's Shocking Control 😲 - The Hamburger Analogy 🍔 Discover how Ticketmaster takes control of the ticket market and compares it to a limited-edition hamburger! Learn about the implications of ticket ownership and market competition, and why it matters to you. Don't miss out on this eye-opening perspective! #Ticketmaster #MarketControl #EconomicsExplained #TicketingSystem #ConsumerRights #EventTickets #MarketCompetition #HamburgerAnalogy #PayToPlay #InsightfulAnalysis

🚨A few things we would be doing this week if Barmy Army Limited ran Ticketmaster 🚨 Ticket launches aren’t easy, especially where there’s more demand than there are tickets to go around. Here’s some real life examples we’ve used to improve customer ticketing experiences in the past. PS - I’m also doing this post to gloat… 🎶🎶 🧾make sure feedback forms on booking experience go to bookers to ensure we’re taking constructive feedback on board from those who were successful in getting tickets 💻📞identify some of our most frustrated customers from launch through social media & customer service channels, then ring and speak to every single one of them. This can be incredibly valuable for feedback, but also to see what we can do to help these people out 🎟️ contact our partners to see if there is any further available stock to support those who were unsuccessful - we were incredibly fortunate to be able to do this for the 2023 Men’s Ashes and were able to offer these tickets to people we knew were unsuccessful in the ballot Shoutout to Edgbaston Stadium & Emirates Old Trafford, Lancashire Cricket Club on this! 🍾identify immediately any bottlenecks seen in the customer booking journey and take action to eliminate these from future launches 😀 make sure everyone who visited our site on a launch day feels respected and valued as a fan of Oasis / England Cricket - regardless of the outcome of their launch day Have I missed anything else we should be doing?

Embark on a seamless booking journey with Ticket Hub! With four major updates already live and more in the pipeline, we're transforming the way operators and members interact. Operators can review upcoming and past ticketed activities, including the number of tickets sold and expected attendees, and mark attendance using the ticketed activity register from within Leisure Hub or the module's configuration site. See more about how the ticket hub works here 👇 https://lnkd.in/e_9cR_29

Not a typical post for me, but one that I thought especially pertinent for those in the UK... Ticketmaster... many a loyal fan has queued for many an hour today and shown perseverance, only for a pricing policy that wasn't made clear to fans... read the attached... What was certainly made EXTREMELY clear was that no tickets could be sold on above the face value, which I completely get and the ticket touts shouldn't win. ...then after 9 hours of queuing for those loyal fans...they get hit with a standing ticket price increase of 135% at Wembley!! WOW!! What a very interesting business model! Essentially acting the same as ticket touts! According to Ticketmaster, the artists and their promotors opt into dynamic ticketing. Why's that you may ask? Because the profiteering involved with vastly inflated ticket prices due to huge fan demand. Simple supply and demand economics. However, they missed one vital point - that being the transparency for the loyal fans! Would be so interested to hear others that have experienced this today... #oasis #unethical #hypocrisy #ticketmaster #poorcustomerexperience

Oasis tickets! Regardless of how you saw the on-sale go this week, I am assuming Ticketmaster are not seeing the same way. People are talking about missed opportunities and how they could make the queue experience better but, people still queued and stayed queued! People are talking about the dynamic pricing, but the shows sold out in a day! Looks like Ticketmaster had one of their most successful days! There are two reasons for this! 1, the product is so good, that the negative experience was outweighed by the positive experience of getting tickets. 2, the experience was negative but you have no choice but to use the service. Similar to trains. If you need to get a train, you have very little in choice in provider. Both of these lead to the provider ignoring the noise, because their spreadsheets show they have had a great day. I did not queue for tickets so can't comment on any personal experiences, but I will add, the Park had nothing to do with the on-sale! #oasis #ticketing #events #liveevents

Ok, I’m going to say it, can we all stop over-filling Ticketmaster’s BackEnd please? 😂 🔙🔚⛔️✋🏼🚫 Congrats to anyone getting #Oasis tickets today, I’m in the queue but holding out zero hope. 🙏🏼👏🏼🙏🏼👏🏼 So many marketing musings about the whole thing: the teaser campaign to end all demand gen campaigns (one asset generating £millions in sales); the scarcity to create unparalleled demand; the FOMO to make even the most fringe Oasis fan NEED to go; and the list goes on… 🎟️🎫🎸 Not to mention the tech discussion around their website hosting, queueing and processing systems; and the inevitable chatter about bots and touts hoovering up tickets to sell on reseller sites (some have been seen at £6,000+ already!). 🤖🎫👎🏼 Happy Hunting! But don’t look back in anger if you don’t get a ticket. #oasisreunion #nostalgia #ticketmaster #concerts #entertainment #marketing #technology

Well, some might say that quite a few of those successful Oasis ticketholders are feeling a tad bittersweet following their buying experience over the weekend. Of course, dynamic pricing models are nothing new. They've been existing in the hotel and airline industries for years with real-time adjustments based on a host of factors: market conditions, demand, you name it. We've been advised to 'plan ahead' and use tools like Google Flight Tracker to keep tabs on price fluctuations. We've come to expect last-minute deals to be more expensive because of this. For many, this weekend might have been the first time they encountered the true reality of dynamic pricing while queuing for Oasis tickets on Ticketmaster. Some fans ended up paying more than five times the original face value due to this model. In fairness, Ticketmaster has been using this tactic for sometime, especially across their US operation, but has clearly started to bleed this into their UK and European markets. They claim it’s an effort to deter touts who would otherwise exploit fans by reselling tickets at inflated prices. But isn’t Ticketmaster just doing this job for them, pocketing the additional profit in the process? Nevertheless, the use case of dynamic pricing over the weekend  is extremely unfair and bad for the fan experience, especially when there's not enough time to 'plan ahead' with FV prices on being made available 48 hours before general sale. Fans are simply being milked of their money due to the popularity of an event or gig and taken advantage of. From a psychological perspective, these fans would have waited hours in the queue, excited at the prospect of seeing their favourite band. But once they reached the selection screen, not only had the original face value price ballooned by several hundred pounds, but they also had just a few seconds to make their decision due to the way in which Ticketmaster creates a sense of urgency and scarcity using countdown timers. The thrill of securing a ticket was completely overshadowed by the shock of the inflated prices. Given these emotional pressures, most fans likely went ahead with their purchase, driven by the fear of missing out on something they thought might never happen again. #dynamicpricing #pricingstrategy #oasis #ticketmaster

We’re ready for the next episode of the Formula 1 Dutch Grand Prix with this year some great innovations. The innovation in looking forward to most is: in app ticketing. That means: in order to enter the circuit, you have to download the app first. So, no printed pdf’s anymore! And more security because of the dynamic qr codes. This innovation paves the way to more commercial innovation coming soon… The innovation I’m not looking forward to actually use is: offline pin. That means that certain payment devices still can be used, even when there is a connectivity issue. It’s a great next step in making cashless environments more robust and we’re piloting it during next days at a small scale. To be ready for bigger challenges later on. So, welcome to the first truly paperless and cashless event at this scale! CU there?

🎟️ The Future of Live Experiences! As live experiences take center stage in the booming experience economy, platforms like Dice and Fever are leading the digital transformation of events and ticketing. 🌟 🔍 While Ticketmaster’s shortcomings frustrate consumers and governments alike, Dice and Fever are poised to revolutionize the industry with transparent, hassle-free ticketing platforms. ✨ What's particularly exciting? 🤔 Both companies are making bold moves into production: •Dice acquired Boiler Room, deepening their connection with clubbing events. 🎶 •Fever introduced its Originals format, creating, among others, the viral Candlelight Concerts. 🕯️ These strategic steps cater to what users truly want. And they have strong brand identities, outshining Ticketmaster and Ticketone alike. ⁉️Will they be able to make a dent in this monopoly? I guess we will see!