Tilcon Connecticut’s Post

We'll go first! Assessments, assessments everywhere...

In my opinion, marketing is 70% phycology and 30% technical skills

My 3 Ps of Marketing: Proactivity: Get ahead of consumer desires- understand what needs WILL be and how your brand can fulfill them. Preparation: Solidify your offerings- make sure that you are confident in/trust your brand. Positioning: Plant the seed- start marketing NOW for needs that are still developing. Be the leader. Proactivity + Preparation + Positioning = Brand Loyalty.

The more solutions you generate, the more likely you are to stumble upon a winning combination that lives on (Dean Keith Simonton)

This quote resonates deeply with my experience in the realms of sales and marketing. Having navigated both fields, I can attest to the tremendous potential that unfolds when marketing, sales, and customer service collaborate seamlessly. It's not just about making a sale; it's about crafting a holistic journey for the customer. In many organizations, the lack of recognition for the interdependence of these functions becomes a limiting factor. Some perceive marketing as a solitary lead generation effort, expecting the sales team to be a one-stop-shop for conversion. It's like expecting a symphony from a solo artist. Here's the reality: Marketing sets the stage, creating a buzz and generating leads through digital campaigns. Sales steps in to engage, nurture, and convert these leads into valued customers. Meanwhile, the unsung heroes in customer service ensure that the customer experience remains impeccable, meeting needs promptly and with a touch of excellence. Imagine expecting all of these responsibilities from just one person without the necessary resources—it's like asking a chef to simultaneously be the waiter and the dishwasher. The power lies in recognizing the strength that comes from collaboration. 🤝 🤝The Formula for Success: Marketing + Sales + Customer Service = Revenue Boost📈💰 Organizations need to champion teamwork across these pillars, acknowledging that each plays a pivotal role in the customer's journey. By fostering this collaboration, brands not only stay top of mind when customers are ready to buy but also ensure a seamless and satisfying experience throughout. Let's dismantle the silos, break down the barriers, and embrace the synergy of marketing, sales, and customer service. Together, we create a symphony that resonates with our audience and propels us towards sustainable growth. 🚀🌐 #MarketingSalesCollaboration #CustomerExperience #BusinessGrowth

Come and hear a powerful message!

Implementing policies is undeniably challenging, and numerous organizations grapple with obstacles during this crucial phase. The human factor, embodied by individuals within the organization, significantly influences the outcomes of policy implementation. This underscores the critical importance of talent acquisition in shaping the success of policy execution. For instance, where an employee feels their efforts are undervalued and their contributions dismissed, highlights the impact of leadership style on employee motivation and engagement. In such cases, employees may experience disappointment and a sense of insignificance, potentially leading them to prioritise personal interests over organisational goals. From my perspective, this situation underscores the pivotal role of leadership in shaping the organisational culture. Leaders who recognise and appreciate their employees' efforts not only foster a positive work environment but also inspire loyalty and commitment. When employees feel acknowledged, they are more likely to align with company objectives and contribute proactively. In contrast, a leadership style that downplays employee contributions can have detrimental effects. It may lead to disengagement, decreased morale, and even a shift in focus towards personal agendas rather than collective organisational success. This emphasises the critical connection between leadership practices, employee motivation, and the overall success of policy implementation. Therefore, organisations should prioritise talent acquisition strategies that not only focus on technical skills but also on leadership qualities that promote a supportive and appreciative culture. Leaders who understand the value of recognising and motivating their teams contribute significantly to a positive workplace atmosphere, enhancing the likelihood of successful policy outcomes.

Truth. Folks often complain that brand awareness is hard to measure and is too intangible. But, without awareness, you will never reach consideration or purchase. Make your goal to be top-of-mind by ensuring your brand’s message is inescapable to target audiences. #brandawareness

Advertising and marketing are two different things. Most people assume marketing is advertising and advertising is marketing, but they are distinctly different. Knowing that 95% of people who see your marketing/advertisement are NOT in the market to buy your product right now is where marketing and advertising become distinctively different.

This is uncomfortably accurate.