Tillamook County Creamery Association’s Post

When brands personalize experiences for customers, it boosts the chances of them making a purchase. Research found that 80% of people are more likely to buy when experiences are tailored to them. This works because personalized experiences engage customers better, making them more likely to stick around and buy. Plus, it helps build loyalty because customers feel like the brand gets them. So, by using data to understand what customers like, brands can stand out and win more business. #factitmonday #factsonly

A few key elements on how to make brand management a success. Read through for all things #brandconsistency and #customersatisfaction

Thanks Forbes for sharing how Wendy's is reimagining the customer experience. Leading with passion and purpose, our goal is simple – make Wendy's the most talked-about brand globally. Not by outspending, but by outplaying. Check out the full article to dive into how we're building genuine fandom worldwide! #Wendys #CMOInsights https://lnkd.in/eewpjYCt

Happy holidays, LinkedIn community! Let's talk about how you can elevate your Customer Shopping Experience with a 'Big Bow'! 🎀 We've all seen it – that iconic image of a shiny new car adorned with a gigantic, red bow. But have you ever wondered why this visual is so effective? As a Marketing Strategist, I believe that the "big bow effect" taps into our deepest emotions and aspirations. It's not just about the luxurious vehicle itself; it's about the promise it represents. That oversized bow serves as a reminder of the dreams we hold close, the goals we aim to achieve, and that hard work pays off. We can take this valuable lesson and apply it to marketing our product and services year round. The power of presentation: A 'big bow' on a product can instantly elevate its desirability. It adds an element of surprise, anticipation, and a touch of extravagance that resonates with your customer. It's incredible how something as simple as a bow can evoke such strong emotions and aspirations. How do you envision using this concept to create memorable experiences and connect with customers on a deeper level? Your insights would be greatly appreciated. 👇 #marketingstrategy #holiday #rewards #customerexperience #productstrategy #emotionalengagement

“The challenge for companies—especially in hospitality and retail, where consumers frequently engage across multiple digital, contact center and in-person touchpoints—has always been capturing and understanding customer data fast enough to act on it. But generative AI technology is now making it possible for brands to automate insights and actions at scale to deliver more personalized experiences.” We can help you capitalize on these opportunities to improve and boost revenue. Learn more here. https://bit.ly/3EAjZ1X

Using AI and the AIVA Connect platform we can help you capitalize on this opportunity

It’s exciting to see articles like this highlight the importance of the post-purchase experience as an important component of a brand’s strategy, not just an afterthought. Forward-thinking brands are setting themselves apart by crafting unique customer experiences, breaking away from the same standard tools and processes used by their competitors, and pioneering new standards in customer engagement. "To earn Gen Z’s elusive loyalty, brands need to keep consumers engaged for the long haul — and that means creating a whole universe of touchpoints for them to traverse and explore, beyond simple transactions. Brands that are successful in building loyalty know that the post-purchase journey is not actually just about the product." 📢 Say it louder for the people in the back: "Brands that are successful in building loyalty know that the post-purchase journey is not actually just about the product"!

65% of consumers remain loyal to brands that offer personalized experiences. To succeed, it's crucial to strike a balance by blending data-driven suggestions with empowering customers to feel in charge of their experiences. 👉 Swipe to hear what Ryan Estis, Karl Hampson, Bret Starr, Richard Bownes + Mona Champaneri think is around the corner for personalization. ✍ Share your predictions in the comments. #CustomerLoyalty #Personalization #Thread

Reinventing the product experience is a two-way street. It isn’t simply about generating a more engaging product experience with consumers. Reinventing the product experience is about unlocking insights that your business can use to drive new concepts and new products, open new market segments and understand consumers in a whole new way. For more information about how you could reinvent your product experience to keep you at the cutting edge of Connected Packaging experiences and how you could start to receive insightful data from your Connected Packs at scale, contact [email protected] #PackagingDesign #MarketingAutomation #TechInnovation

💡Forrester research indicates that personalization can help brands deliver a superior CX. 💡McKinsey & Company researchers have found that 71% of consumers expect personalized experiences and 76% get frustrated when brands don’t offer a tailored experience. But what does the future of personalization hold for businesses and consumers? 🔮 Medallia’s UK-based William Perry recently offered these #ExpertInsights in Finextra on what brands need to do now, and how to prepare for the coming era of hyper-personalization.