Tilman Harmeling’s Post

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Senior Expert Privacy @ Usercentrics | GTM, Strategy, Data Privacy

Do you have a problem with ad fraud? 📊 Exploring Digital Data Integrity: The realm of digital data is vast and complex. For businesses with a digital platform, several variables, including consent rates, ad-blockers, browser protocols, and bots, impact data quality. 🤖 An intriguing statistic: 43% of web traffic originates from non-human sources. This poses pertinent questions about potential ad fraud influences on our campaigns. 🔍 In our continuous effort for user centricity & data clarity, we've integrated a product to identify bot traffic. This innovation, powered by fraud0.com, provides clearer insights into user-consent data. Together we provide a solution to identify the purest user-related consent data available in the market. 📈 By understanding the role of bots in web traffic, businesses can potentially achieve a more accurate view of their analytics and campaign effectiveness. #Botdetection #DataIntegrity #AdTransparency #Cybersecurity

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11,990 followers

🔥 News: Get AI Bot & Ad Fraud Detection now with Usercentrics We are very excited to announce the launch of the fraud0.com AI Bot & Ad Fraud Detection integration, now available directly in the Usercentrics Admin Interface. 🥳 Improve your digital marketing performance by reducing fraudulent ad clicks and fake CMP interactions. Prioritize real people and make important decisions based only on valid data. Learn more here: https://bit.ly/3DsFv8j

Integrate fraud0 into your Usercentrics account - Usercentrics

Integrate fraud0 into your Usercentrics account - Usercentrics

https://usercentrics.com

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