Tim Ellis’ Post

For its biggest marketing push, Gatorade is throwing it back to the ’90s with their latest campaign, “It Hasn’t Changed.” The campaign revisits the iconic tagline “Is it in you?” emphasising that young athletes already possess what it takes to excel. This initiative aims to combat the decline in youth sports participation post-high school, inspiring young athletes to reach their full potential. Watch the campaign video here: https://lnkd.in/gmbfpdZD What do you think about this campaign? Could you share them in the comments? #adcampaign #lustosamarketing #advertisingagency #gatorade

This is the sort of ad strategy I like. State Farm's _word_ is "neighbor". It's essentially their brand. They said a familiar word a *lot*, in a memorable way. The classic ad strategy is repetition and they innovated on that. #advertising #IMHO

As Super Bowl 2024 captivated audiences around the world, it wasn't just the game that stole the spotlight – it was also the marketing. One particular advert that generated significant buzz features Hollywood superstars Jennifer Aniston and David Schwimmer reuniting on screen. Released ahead of the Super Bowl, the iconic "Friends" co-stars are seen together in the Uber Eats ad, capturing the attention of viewers and media outlets alike. This marketing move by Uber Eats is a brilliant example of leveraging the power of nostalgia and celebrity endorsement to create buzz and drive engagement. It puts great emphasis on the power of storytelling and the ability of brands to connect with consumers on a deeper level. In an era where attention spans are short and competition for consumer attention is fierce, memorable marketing moments like this one are invaluable. Watch Here: https://lnkd.in/gNsuMDyF #marketing #storytelling #ubereats #marketingtips #marketingstrategy

Have you seen the recent Gatorade ad? It's a nostalgic masterpiece targeting Gen Z, aimed at igniting their inner drive. The ad revives the iconic 90s campaign featuring Michael Jordan, who delivers the classic line, "Is it in you," at the end, giving me chills. Marketing Dive notes that this campaign addresses the changing pressures and distractions faced by athletes today compared to three decades ago. According to Gatorade's research, 53% of Gen Z athletes who stopped playing sports did so due to external factors like social pressure and unrealistic expectations. The song "Fe!n" by Travis Scott, a popular sports edit audio on TikTok, resonates strongly with Gen Z. For years, I've believed that fan-made edits, which consistently garner significant attention and shares, would become influential across social media and advertising. These fan edits have indeed become a major influence in the industry. Utilizing "Fe!n" and similar fan-created edits effectively targets and leaves a lasting impact on Gen Z audiences like myself. The team behind this strategy should be proud of themselves! It's a phenomenal spot. https://lnkd.in/eEPMJeCy

Last week's frenzy of LinkedIN appreciation for advertising greatness wrapped around and inserted into the American Football Super Bowl event, led me to a throwback to outstanding business-to-business work from WorkDay on their "Rock Star" campaign from last year. Ozzy Osbourne 😁 "I've done my share of bad things....also your share of bad things". I'm risking a Youtube link on my post here, so, if you like this ad/post, please like and comment to counter the inevitable algorithm downvotes.... https://lnkd.in/gdFB_ym2   #marketing #digitalmarketing 

Gatorade has revived its iconic “Is It In You?” tagline in its largest-ever campaign, narrated by Michael Jordan and featuring athletes like Caitlin Clark. 🏅🏀 This initiative aims to inspire the new generation of athletes to focus on their inner drive amidst today’s societal pressures. Learn more about how Gatorade is addressing the challenges faced by Gen Z athletes and the significance of this nostalgic campaign here: https://zurl.co/Cbc6 #Gatorade #IsItInYou #MarketingStrategy

This Advert has already taken me HIGHER #iykyk For Marketers....it's that time of the year again....SUPERBOWL ads have begun!!! I'm so excited to share this one.....as it (opportunistically) features one of the most widely popular bands I grew up with - CREED. It's placed in a fun crossover environment with other entertainment movie/show characters under the Paramount Umbrella. I share this ad not just because of a love for late 90s-early 2000s rock metal music.....but also because the strategy is backed by 2 really strong TRIED-AND-TESTED insights and those are 'crossover collaborations' and brief 'nostalgia'. This formula has been a success year after year with ads during this season (think Walmart's ads with those celebrated cartoon/tv show/movie cars or even Ashton Kutcher and Mila Kunis singing a slightly altered rendition of Shaggy's hit number "It Wasn't Me" for Cheetos). The assumed TG for the Superbowl ads are late 20 to early 40-somethings who probably watched this with their dads or family and grew up on this and now they'd share this with the next-gen. As most (if not all) communication is catered to a much younger GEN-Z TG, this is one of the few times millennials and Gen Xers (and a few select boomers) would really look forward to and hopefully enjoy. FINALLY, why even use CREED? I feel like this is a play out of the Ryan Reynolds Marketing Think Tank of cashing in the right thing at the right time. So, for the uninitiated who don't follow the rock/metal music news, CREED is reuniting after 12 years for the first time and is headed on their much-anticipated rock cruise concert. This news of their resurgence was quite welcome in general. Creed had one of the most celebrated Super Bowl halftime shows in history with their 2001 performance. (also google how the song 'Higher' was used by Minnesota Vikings and Texas Rangers). And lastly, set against a snowy cliff/edge (in this ad feature) feels aptly poetic for the singer and guitarist as it's one of the tropes and a fair bit of an homage to Creed's famous music videos; "With Arms Wide Open" and "One Last Breath". Long story short, it was a well-thought-out decision and strategy by Paramount. 🤘 All in all, it is a very simple basic ad, wasn't too *meta*, and didn't have even more interplay or nuances into the respective characters here, but just feeling that mood or as we now collectively label 'A Vibe' was evident for an ardent music lover like me. Hope you enjoy this ad. P.S - On a side note, appreciation to Ryan Reynolds in one of the scenes of a movie/show/ad where he hit back at people for hating on another globally successful rock band - Nickelback. #creed #superbowl #advertising #ad #ads #adsoftheworld #paramountplus #paramount #nfl

We all have that one commercial that gets us every time. Share yours in the comments and reveal the "bittersweet" magic that worked. Our favorite is #LikeAGirl by #Always https://lnkd.in/dccbaxZh #superbowl2024 #superbowlcommercials #superbowlads #campaigns #impactmatters

Creativity can be so infectious ⭐️🖖🏼

Interesting who won't be be advertising on this year's Super Bowl? The Detroit Three automakers say they are passing on advertising at the 2024 Super Bowl. Pricing for Super Bowl LVIII set to air Feb. 11 on CBS is said to be around $7 million for a 30-second spot, according to Ad Age. That's roughly 140 base priced Dodge trucks - based on local pricing. Last year, 115.1 million viewers tuned into watch the Kansas City Chiefs defeat the Philadelphia Eagles. I have to admit Super Bowl ads are among my favorite parts. For example, the Super Bowl Made in Detroit ad, aired during the 2011 Super Bowl, featured the rapper Eminem and the city of Detroit. The ad was for the Chrysler 200, a car that represented the spirit and resilience of Detroit, a city that had faced many challenges but still knew how to produce quality and luxury. The ad showed various scenes of Detroit and its people, and ended with Eminem driving the car to a theater where he joined a choir singing “Lose Yourself”, his hit song.  Hard not to bob your head and feel a bit of pride in our domestic auto industry. Give it a listen.... I hate to see Detroit pulling out of the ad race this year, but I can see the logic. When money is tight - ad spending can be an early target for cuts. That said, maybe the rose is off the bloom and others will also reconsider Super Bowl ad spending. Time will tell. Maybe this year we will see another entry make a splash such as one of Adweek's greatest of all time ad - the Alexa ad https://lnkd.in/gNHhnMer or FedEx's Cast Away ad from 2006 https://lnkd.in/g94KT_SB. They both set the bar high. Enjoy the game (and the ads)..... #Superbowl #advertisingstrategy