Head of Digital Engagement for RIS Marketing at MetLife - Marketing, Sales, & Business Development professional. Develop & implement strategies to grow revenue, increase margin & drive customer acquisition.
Another great Marketoonist post. Our marketing teams are always talking about focusing on generating quality leads vs the quantity of leads. And the B2B focus of this post is great timing as some of us are heading out to #b2bmx this week.
It’s a fact: The purpose of marketing — and the value of the marketing organisation – is less well understood in B2B than in B2C. Al Collins shares why B2B chief marketing officers should invest in emphasising marketing, ensuring the enhancement of marketing’s effectiveness by opening opportunities for collaboration and sharing of information and insights. https://ow.ly/o5pX50QqU7q #B2BMarketing #CMO
Marketing strategies are top of mind as companies embark on the task reviewing 2023 marketing results to inform and define budgets and effective strategies for 2024. For those companies that sell business-to-business (B2B), staying ahead of the curve is crucial to driving growth and maintaining a competitive edge. In our latest blog, we take a look into what makes a winning B2B marketing strategy and how to use it to drive growth. #b2bmarketing #2024planning #goals https://lnkd.in/evxvPNaQ
Food for thoughts #b2bmarketing friends and maybe time to rethink how to embrace the 95:5 rule for strategic success? The 95:5 rule may become pivotal if only 5% of buyers are actively seeking to make a purchase as per this article. This could prompt a shift in marketing strategies and approach for B2B markets. Emphasizing #content as a cornerstone will be more important than ever to create awareness and capture potential buyers as they navigate their journey, as opposed to forcing them down a sales funnel prematurely. This adaptable approach could ensure engagement with prospects when they're ready, fostering a more organic and effective conversion process. #contentmarketing #contentmarketingstrategy #marketingstrategy " In B2B marketing, we have much better tools now to nurture and qualify leads — not just overall fit, but more importantly the context of whether people are actually in the market to buy.....The 95:5 rule flips the script often prioritized in B2B marketing, which can waste efforts trying to convince out-of-market buyers to buy (and can be really irritating). As they explain: “Marketers don’t move buyers in-market – buyers move themselves in-market based on their needs…"
A B2B marketing audit is a valuable tool for businesses to assess their marketing strategy, pinpointing strengths, weaknesses, opportunities, and capabilities. It provides a thorough analysis of how the marketing budget is allocated. Learn more about a B2B marketing audit and how your business can benefit from it on our blog below: #marketingaudit #b2bmarketing #marketingagency
Unveiling the Future of B2B Marketing: A 2024 Perspective 🔥 In the ever-evolving world of marketing, staying informed is key. We're excited to share this insightful article, which outlines the anticipated B2B marketing trends for 2024. #MarketingInnovation #B2BTrends #FutureOfMarketing #StrategicInsights #digitalmarketing #digitaltransformation #marketing #2024trends #managementconsulting https://lnkd.in/eVtVSc-a
Struggling to find effective B2B marketing strategies? 🤔 Our guide uncover the 17 best strategies tailored for success, setting the stage for your business growth: https://lnkd.in/e22chRTz #B2Bmarketing #MarketingStrategies
Planning and executing a successful marketing campaign is no easy task. Here's the step-by-step list to manage a successful B2B marketing campaign for your business. https://lnkd.in/dPtD2Fya #abm #accountbasedmarketing #b2bmarketing
Struggling to find effective B2B marketing strategies? 🤔 Our guide uncover the 17 best strategies tailored for success, setting the stage for your business growth: https://lnkd.in/eU9q6UyB #B2Bmarketing #MarketingStrategies
From cost-centre to growth driver - some great tips in this piece on future-proofing your marketing department https://ow.ly/JT2Q50R39Ws #B2Bmarketing #b2b #growth #marketing
Digital Strategy and Services, @Sunstar | Marketing Technology Leader, Team Builder, Mentor, Coach | Co-founder, Women in Digital Switzerland.
What sets highly effective #B2Bmarketing plans apart from the rest? These 11 attributes may hold the key. https://buff.ly/3LHvl85 #marketingtips #planning #digitalstrategy
