Todd Stearn’s Post

"Digital or Bust! The Game-Changer in Marketing." There's no getting around it. We're living in the digital age. It's the race for survival. What does this mean for our leaders? It's high time to get hip with the program. Digital transformation isn't just a fancy buzzword. It's the backbone of a thriving business in these tech-driven times. Let's face it. The idea of transforming can be downright scary. But fear not! Adapting to a digital enterprise is not quite the beast it's made out to be. It's actually your secret weapon. It's the thin line that separates a floundering company from a flourishing one. So, ready to step up your game and embrace the digital revolution? Let's dive into the deep end of digital transformation together. It's gone time! Let's digitize your business and watch it thrive.

Disruption Over Improvement: The Secret to Revolutionary Inventions and Marketing. Imagine a world where Steve Jobs and Bill Gates simply settled for enhancing mainframes. No personal computers, no revolution. Yet, they dared to envision beyond the status quo, transforming not just technology but how we interact with the world. In marketing, it's not the campaigns that follow but those that forge new narratives, like Dove's Real Beauty, that leave a lasting impact. This campaign didn't just sell a product; it redefined beauty standards and sparked a global conversation on diversity and self-acceptance. The lesson? True progress isn't about polishing what's already there. It's about the courage to venture into the uncharted, to question the familiar paths, and to believe in a vision that others might not yet see. As leaders, entrepreneurs, and innovators, our role transcends following trends. We're here to create them. It's our responsibility to inspire our teams, challenge the norms, and pave new roads that lead to change. Embrace the boldness within you. Dare to disrupt, and let's craft a future filled with groundbreaking innovations and marketing strategies that not only sell but also tell a story and forge connections. Change awaits, but it needs leaders willing to take the first step into the unknown. Are you ready to lead the charge? Let's be the disruptors. Let's change the world, one new path at a time. 🌎🚀

There’s a supply/demand problem with growth marketers right now. Growth marketers as defined by people who use data to understand and optimize user acquisition and retention. There’s not enough good ones out there relative to the demand. There’s not enough good ones out there, period. Partly because it’s still a relatively new field. It didn’t become a true specialty until the advent of digital. Partly because during the early years of it becoming a specialty, FB ads were new and cheap. Therefore, most folks who say they are growth marketers are actually just paid acquisition marketers. That’s not a bad thing necessarily, but is part of the reason why there are less good growth marketers out there than the market needs. Sum it all up and I think the future is bright for truly good, full stack growth marketers.

👴 Old school leaders too often see marketing as "make us look good" and sales as a revenue driver. Marketing should directly drive revenue, even in complex and long cycles. As part of this, marketers should expect to be on the forefront of 🤖 AI and technology adaptation; the responsibility is increasingly about 📈 outsized performance (impact on revenue) from data-driven decision making. Quick Harvard Business Review article worth a full read. "Growth leaders generate 80% more shareholder value than their peers over a 10-year period — and marketing can be a growth accelerator. But too many CEOs, too often, are not taking the actions that can put it in overdrive." What's your biggest takeaway from this piece? Comment 👇

It's not easy to find insightful events like the one Fintech Fringe hosted yesterday on Growth Marketing! So many practical tips that I can't wait to implement. ✅ Impossible to not start highlighting Jana Straiton’s insights on how branding can leverage differentiators to stimulate growth and create non-price-sensible solutions. ✅After Zhenya Winter's session, I can safely say "Regulation is my friend!" If you've ever struggled with planning a content calendar, regulatory topics present an opportunity to share valuable information within a specific timeframe that addresses a major pain point for everyone in the space. ✅My favorite quote of the night was Irina Chuchkina saying, "We are in the business of changing perceptions." This complements a growth mindset, proving how ideas can change the business by increasing demand volume or reducing CAC and not just focusing on how "cool" they are. And of course, AI: the hot topic of the year 🤖 One clever use case is feeding a closed-loop AI with brand guidelines and visual examples to support brand consistency and idea pivoting with prompts like "How would a plumber from X brand look if they were trying to fix a payments' leak?" The result probably won't be a ready-to-print ad, but it will help to quickly iterate ideas for new campaigns. 👏 Kudos to Calypso Harland for putting on such a fantastic event and to all the amazing speakers Lucy Heavens Shameer Sachdev Masha Balanovich Milly Ziva Kathryn E. Strachan Olivia Minnock Tina Fisher Raquel S. ♟️Amélie Arras Kimberley Waldron (Fintech PR) Alexander Ford

Full-Time Resource vs Fractional CMO. One of the key differences comes down to cost. As illustrated in this visual. But that's just one of the many benefits. Fractional CMOs also come with: ↳ Different perspectives ↳ Flexibility & scalability ↳ Depth of expertise ↳ Quick availability ↳ Reduced risk ↳ Objectivity Let me know 👇 if you agree or disagree. ♻️ Share with your network if you found this useful. ----------------- If you're looking for a marketing leader, consider hiring a fractional CMO Follow me, Rajeev Ratra, for actionable insights about marketing, AI, and entrepreneurship. This visual is inspired by one of Pejman Milani's designs.

In this hyper ADD world, marketing is seriously underrated. Founders who hide away, focusing solely on building, are missing out big time. Innovation is awesome, but getting seen is what really makes a difference. Even the biggest myths and religions were 1% deep tech" and 99% "marketing and distribution. The stories that shaped entire cultures needed killer narratives and smart ways to spread them. So, why should your awesome product be any different? Master and embrace marketing. It'll become your ultimate asset.

Social Media marketing is obsessed about 𝗙𝗼𝗹𝗹𝗼𝘄𝗲𝗿𝘀 and 𝗜𝗺𝗽𝗿𝗲𝘀𝘀𝗶𝗼𝗻𝘀 .. but does it get Business Impact 🤔 Getting 10x followers is easy 3 step hack. Just → Buy followers → Do Click farming → Run Giveaway-driven campaign But the million dollar question is… Will that Drive any IMPACT for your Business ? Will that get you your Ideal Target Customer ? We all know the answer to that I guess, Think about it: 50%+ of consumers say social media influences their purchasing decisions But are your strategies enabling this journey? Or Are you just Focussing on → Driving Awareness AND → Getting Reach After working with 10+ Clients We at DAiOM have curated a Special Framework That’ll help you Get Reach → Engagement → Revenue To know more Check out the Carousel ↴ —--------------------------- I'm Saurabh Agrawal,  we help businesses drive Omni Channel profitable growth using data, ai & growth marketing. If this is something touches you, feel free to DM me for a conversation.

Stop focusing on traditional marketing methods. Start embracing AI-powered marketing strategies. AI can analyze data faster and more accurately, leading to better targeting and personalization. Stop relying solely on manual processes in your business. Start implementing automation through AI technology. This can streamline your operations and improve efficiency. Stop ignoring the potential of entrepreneurship. Start exploring innovative business ideas. Entrepreneurship can lead to new opportunities and growth for your company.

The belief that technology companies scale through innovation and virality alone has fed a leadership impatience for long-term brand marketing efforts. There is still a deeply embedded startup mindset that incredible growth comes from simply getting some early customer momentum, and the product will do the rest. We must believe in the power our products, of course, but we must not become deluded by that belief. The tech industry is ultimately a mature one now, and radical disruption is rare. What was once novel is now status quo. What was once revolutionary is now a commodity purchase. Even AI is becoming a standard feature in many applications. That doesn’t mean the industry is stale; there are always better ways to solve old problems, and new problems arising all the time. But it does mean that the economics of technology solutions now reflect the same reality and externalities as any other B2B purchase. Even more so now that the ability to grow unprofitably for years through VC funding is a bygone era for most. Companies that want to truly scale simply cannot do so without brand at the center of that effort. Marketing efficiency needs to give way to marketing effectiveness. Marketing needs to become a strategic growth function and move beyond being a sales enablement one. There are more than cracks in the growth-by-conversion marketing model - it is crumbling. In an industry where we idolize what’s new and innovative, the best marketing ideas are the oldest and most time tested. And they all come back to brand.