Tofurky’s Post

👀 After spending last weekend surrounded with vegan only food options, I thought I'd take a deep dive into the vegan food market…   Did you know?    🛒 In 2023, supermarkets saw a 21% uplift in sales from their own-brand, plant-based ranges during Veganuary – resulting in Aldi UK launching their biggest ever vegan range!    🥧 2024 started out as a big win for vegans with Greggs bringing back their vegan steak bake after 2 years!   📈 More and more are now starting to adopt a more sustainable way of eating with now – there are roughly 2.5 million vegans in the UK already and another 2 million intending to follow the diet in future.   🍬 Surprisingly, some longstanding staple foods are already vegan, such as: crumpets, Oreo's, Starbursts and Lotus Biscoff.   With more and more people turning towards a vegetarian, vegan and a pescatarian diet, it's clear the range of food options have grown massively in supermarkets. During my vegan fact search, I even found out that Brighton held the largest number of vegans. Who knew?!   If you're interested in discussing all things plants-based or you’re looking for your ideal role in this thriving sector, then drop me a message and let’s talk 📩   #PlantBased #VeganFood #Grocery #FoodRecruitment #BeAnAdvocate The Advocate Group

Unprocessed vegan food is making a comeback. 🫘🌱 Speciality Food magazine has listed 17 food and drink trends to watch in 2024, and it predicts that plant-based will go back to its roots and move away from the ultra-processed foods characteristic of fake meats. 🍔 #vegan #veganfood #plantbased #wholefoods #healthyfood

Many people say they don’t get why vegans want to eat products that look & taste like meat when they don’t want to eat meat 🤷🏼♀️ But for me it wasn’t about not liking meat, it was about not wanting to participate in the system that produces it 🙅♀️🐄 So when I first went vegan I tried a lot of meat alternatives to help me bridge the gap 🌱 🥗 But that’s definitely not for everyone. Some people genuinely don’t like the taste of meat, or would just prefer to have veggies if they are not gonna have meat anymore 💁🏼♀️ I just want to say that either of these options is perfectly valid 🤗 If you enjoy plant-based meats & it helps you to move away from actual meat then that’s great 😀 👏 If you aren’t into it & prefer whole foods plant-based then that’s great too ☺️ Don’t allow anyone to make you feel bad for eating the way that works best for you - especially when trying out a new way of eating, like going vegan 🌱 I personally fluctuate between going hard on the whole foods, & then enjoying faux meats when I’m out and about 🥳 We each get to decide what works for us. Of course I’m not advocating for vegan burgers every day - a burger is a burger. But within reason - do what you are comfortable with in the early stages of your journey 🩷 Tell me in the comments - are you a faux meat fan or prefer to stick with the veg only? Follow Farm Girl Goes Vegan for more tips & recommendations 🧑🌾 💖 • • • • #veganmeat #meatfree #meatalternative #plantbasedmeat

From vegan cheese to chocolate, here are the results of the Vegan Food & Living Product Awards 2023, as chosen by our expert panel of judges. #vegan #veganfood #plantbased

⚠️ Deadline extended ⚠️ Have you entered the 2024 Vegan Food & Living Product Awards yet? The deadline is this Friday, so there’s no time to delay. Enter now at https://lnkd.in/et98nJgY Why should you enter? Research shows that having award-winning endorsements on your product packaging increases trust with consumers. Plus a win can be a real moral boost for your team to recognise all the hard work they’ve put into developing and producing a product! As our awards are judged by an impartial judging panel, your products will purely be judged on taste and texture, not how many supermarkets they’re stocked in. Everyone has a chance of winning no matter whether you’re an artisan producer or a major manufacturer. If you believe in the quality of your product, enter it now. What to enter If you produce a vegan food product, there is probably a category for you. From vegan breakfast items to sweet and savoury snacks, dairy alternatives and storecupboard staples we’ve got a category to suit - find the full list at https://lnkd.in/et98nJgY What will you get in return? All winners will be announced in the print edition of Vegan Food & Living magazine, online at veganfoodandliving.com and on our social media accounts. You’ll get full coverage with our dedicated audience of vegan consumers as well as the knowledge that your product really is the best in the market. Enter now at https://lnkd.in/et98nJgY #veganbusiness #veganawards #awards #awardwinning #plantbased #veganfood #veganfoodshare

It was great to contribute insight for this feature in Speciality Food Magazine recently. ✍️ If you're a business that exclusively caters to the vegan audience or are seeing an increase in customers seeking plant-based alternatives, I highly suggest giving this a read to better understand how best to tap into a growing market! #plantbased #veganmarket #vbites #specialityfood #purchasing #foodindustry #plantbasedbusiness #veganbusiness

🌿 Pret A Manger Closes All Its "Veggie Prets" - Is Vegan Food Truly a Failure? Let’s Dive Deeper 👇 👇 In the explosion of media headlines, it’s easy to be swayed by the mainstream narrative suggesting that brands scaling back on their veggie or vegan offerings signifies the downfall of veganism. But is this the full picture? 🧐 Consider the facts. People's purchasing behaviours are evolving, and this shift encompasses several reasons, such as the cost of living crisis, a very crowded category, and rampant misinformation. Despite the scepticism, the data suggests something different. Veganuary has unveiled that an astonishing 25 million individuals explored vegan cuisine in the first half of 2024 alone, thanks to their impactful campaign 🌱. Demand for plant-based options is at an all-time high, contradicting the mainstream media narrative. As consumers, now more than ever, it is crucial we dig beyond the surface and understand industry agendas. Veganism isn’t failing; it’s the media narrative that needs a closer examination by the public, but this will only happen if we provide a strong counter-response. 🕵️♂️. What have been your observations regarding the evolution of vegan and plant-based offerings in the market? Have you noticed a shift in consumer attitudes towards these options? Discuss below! 👇 #Veganism #PlantBased #ConsumerBehavior #VeganFood

🇩🇪 1 in 5 Whoppers and 1 in 4 Long Chicken burgers are sold with plant-based patties at Burger King Germany Burger King Germany is actively expanding its plant-based offerings and aims to become a pioneer in the fast-food industry. Burger King committed to making 50% of its menu plant-based by 2030. Customer response to increased vegan options has been positive, with plant-based products gaining popularity since its 2019 launch. In 2021, the world’s first plant-based Burger King restaurant in Cologne was launched, starting a trend that would spread worldwide. Burger King Germany sees a strong democratization of nutrition with more people embracing flexitarian, vegetarian, or vegan diets, leading to a significant rise in the market for plant-based meat alternatives and alternative proteins. Klaus Schmaeing ✉️ Hungry for a weekly feast of news and updates on the future of food? Devour our free subscription! https://lnkd.in/ge-yxeer #bioeconomy #foodtech #altprotein #futureoffood #food #sustainability #plantbased #germany

We know many 🌱 Vegans and Vegetarians prefer to eat naturally unprocessed plant based foods. Yet with the rise of so many Vegan meat-free alternatives in supermarkets is it time to ask, is the Vegan sausage market saturated? https://lnkd.in/ecbi6hkp  #vegan  #meatfree  #processedveganfoods