Togai by Zuora’s Post

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➡️ Consumption Revenue is On The Rise Zuora's report with Boston Consulting Group (BCG) reveals that 46% of companies have adopted consumption-based pricing between 2020 and 2022. ➡️ Hybrid Models on the Rise The adoption of hybrid models increased from 9% to 26% between 2020 and 2022. ➡️ Some Key Findings: Boosted Growth: Companies using hybrid models saw 8-13% higher YoY ARR growth. Customer Focus: 84% of ARR growth in large accounts comes from existing customers. Fit for Complexity: Ideal for complex products like generative AI. Meeting Expectations: IT buyers prefer flexible, usage-based pricing. #PricingStrategy #BusinessGrowth #BCG #Zuora #Togai

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