TOM FORD FASHION’s Post

Lifting industry professionals should take some time out to watch this video #GLAD2024

Exhibitions - key to your sales strategy or an expensive marketing/PR exercise?? With the UK officially hitting recession in the back end of last year, business sales performance in 2024 will be key and scrutiny on spend will be in the spotlight. Invest more and be bold in the market, or cut back and tighten your belt? And typically these decisions will sit around headcount, training, marketing etc. I have mixed views on exhibitions (scarred by working in the booze sector when trade shows were an excuse for customers to get sozzled!). Nonetheless, I attended an exhibition at the NEC yesterday (day 3 of 4) and the companies there are in a sector that will always feel the pinch when consumers spend less with many £000's being spent on the stands. Some bustling, some quiet, some even empty of employees representing those companies! And as a result, when the dust settles some may say exhibitions aren't worth the money and not to attend next time. Is that the case, or is it that they didn't maximise the opportunity?? One stood out above all others - not for the size of their stand (which was sizeable but not the biggest) - but for the engagement and buzz. Häfele UK Ltd had a steady stream of people, which had been the case since Sunday and smashed their KPI's on day 1 compared to the whole 4 days in 2020! What was their secret? Here are just a few of the things they did brilliantly to get full value out of their marketing commitment: - Fully briefed and engaged team; they had purpose and a path to take each customer through - Support from senior leadership - Pre-planned vision and purpose combining marketing and sales teams - CRM capture live in the moment, with follow up strategy in place - Clear understanding of what value means to their customer and how they can deliver on that value - Professional energy - no razzmatazz needed just warm, welcoming, engaged approach that makes it easier for customers to step forward So, as businesses potentially approach tougher trading conditions (and with today's budget announcement, who knows how that may change), should you cut your cloth or be bold?? No right answer (although I am biased and would say don't cut your spend on training 😉) but my key insight on this would be: "use everything you have at your disposal in a positive, proactive way" or as a very good friend of mine would say "milk everything for what you can get out of it" Congrats to the entire Häfele UK Ltd team - you are setting yourself up for a great 2024!! #hafele100 #kbb2024

🏁 Huge shoutout to Team Defensor Riders! 🏍️ Last month Jane-Reece-Kane and her sons revved up their Honda C90s at Anglesey, making us all proud. Here’s to many more races to come. Way to go, team! 🌟 #DefensorProud #TeamDefensorRiders #GoTeamDefensor #Defensor #LifeSafety #FireSafetySystems #FireSafety

Title : Generale Else Hansen (Disney Cars Version) Author : @josue.piccinin_ Year : 3 / 01 / 24 #dodgecharger #americancar #hellcat #sportcar #supercar #coolcar #policecar #norvegia #polizianorvegese #norway #norwaypolice #norwegianpolice #police #conceptart #sketchartist #sketches #sketchbook

Bias. It’s everywhere. We all need to know how to deal with it appropriately. Some tips: 1. Consciously check your intuition. Is it true what I’m thinking? 2. Add different perspectives and structure to your thinking. 3. Ask open questions instead of questions that have assumptions imbedded in them. How do you cope with your bias?

this is it..based on assumptions...

Knowledge is power...

✍🏼#AdrianNewey, 65 years old, is one of those designers most loved and desired by everyone. Anyone would want him on the team. He’s a winning mind, and it is easy to see that with what he has done at Red Bull. He has created winning cars for #MaxVerstappen and #SebastianVettel. Not only that, he also worked for other teams in the past, such as #McLaren and #Williams. Here is my new article for LastWordOnSports.com, where i talk about his successes in the world of #FormulaOne 🏁 #FIA #RedBull #article #collaboration https://lnkd.in/dyQGG6dt

Is there such thing as too many #ModelTrains? Umm, we think not. 😂 #HappySaturday #Saturday #SaturdayFun #ModelRail #Modelrailroad #modelrailway #hobby #stressrelief #modelhobby #modelrailroads #NMRAfamily #NMRAx #NMRAonline #railroads #railroad