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Co-Founder at Definitive Media Group/Chief Content Officer, Performance-Driven Marketing Institute (PDMI)

Double Diamond VIP's Nick Pietropinto writes about the well-known "7 Ps" of marketing — but suggests the addition of an eighth to directly benefit #performancemarketers and #d2cmarketers. Read his latest #webexclusive for #ThePDMI.

The '8th P' of Marketing Is Key for D2C Success

The '8th P' of Marketing Is Key for D2C Success

thepdmi.com

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